Burger King

Burger King Aims to Reclaim Throne

Embattled burger chain investing a lot of money in its future to get past its recent troubled past.

With Burger King’s announcement of a $750 million, one-year investment in everything from menu to marketing, the burger chain is making a significant push to leave its recent troubles behind.

Supporting the company’s new slogan, “Exciting things are happening at Burger King,” the investment will focus on four priorities: a menu expansion designed to broaden Burger King’s appeal beyond its core of young males, a marketing campaign featuring various celebrities, store renovations, and operations improvements.

Drive-Thru Performance Study 2012 Set to Launch

Since 1998 researchers across the country have undertaken thousands of drive-thru mystery shops each year with one goal in mind: to establish how quick-service restaurant chains are performing in the all-important drive-thru operation. It’s now that time of year again, as research for the study, which is produced by QSR magazine and Insula Research, begins in May.

BK Hands Out Free Samples in Store, on Food Trucks

Now rolling in to a city near you! Burger King has kicked off the biggest sampling campaign in its history, offering free samples of great-tasting items from the brand’s recently expanded menu.

Guests can stop in to their local, participating restaurant to receive the featured free sample, or they can track down one of the 30 BK branded food trucks that are visiting 40 cities nationwide.

Burger King Offers Chicken Wraps for $1 on April 14-15

Burger King restaurants nationwide are inviting consumers to   come in and try new Chicken Wraps this weekend! On Saturday, April 14, and Sunday, April 15, Burger King restaurants will offer Chicken Wraps for $1 each.

Guests can choose from either the Honey Mustard or the Ranch versions of the wrap. Each Chicken Wrap weighs in at fewer than 400 calories.

Burger King Worldwide Holdings to List on NY Stock Exchange

Burger King Worldwide Holdings and Justice Holdings Limited, a publicly listed UK investment vehicle, today announced that they have entered into a definitive business combination agreement.

Under the terms of the agreement 3G Capital, a global investment firm and Burger King Worldwide's principal stockholder, will receive approximately $1.4 billion in cash and continue as the majority shareholder. The Justice shareholders and its founders will own approximately 29% of the combined company.

BK Picks Up Software from Australian Tech Company

Summit Innovations, an electronic communications and technology company from Melbourne, Australia, is bringing its successful software business to the United States, and is using a motorsport program to reach its target market.

Summit’s clients include KFC, Yum Australia, burger chain Hungry Jack’s, and McDonald’s Australia, all of whom now use the system and product mix exclusively in their Australian stores.

Summit Innovations provides the Speed Of Service software to Hungry Jack’s in Australia, and is embarking on an affiliation with its U.S. subsidiary, Burger King.

Frontline’s Box System Saves Time, Oil Costs for BK

Frontline International’s patent-pending Box System for Standard Packaged Oil, winner of a 2012 Kitchen Innovations Award from the National Restaurant Association, was installed in December 2011 at the Burger King in South Paris, Maine. Owner/manager Bill Gannon also owns and operates six other Burger King restaurants in Maine. 

Frontline’s Box System for Standard Packaged Oil is an automated, convenient, safer, and more cost-effective way to dispense fresh cooking oil for refilling fryers. Users simply purchase their choice of fresh oil in boxes or jugs from any vendor.

NFA Endorses SIB, Helping BK Franchisees Save Money

SIB Development & Consulting, a company that helps businesses save money on their recurring expenses, today announced it has been named an endorsed partner by the National Franchisee Association (NFA), an organization that represents nearly 5,000 franchised Burger King restaurants in North America. This partnership could mean millions of dollars in savings for Burger King franchisees.

Burger King Will Share Luck of the Irish with Free Fries

Burger King Corp. is celebrating St. Patrick’s Day with free fries for everyone in America. On March 17 and 18, customers can stop in at participating Burger King restaurants to celebrate the luck of the Irish with some gold of their own: a “pot” of golden-brown, crispy french fries.

Of course no St. Patrick’s Day is complete without a little green, so guests can dip their hot and crispy fries into a one-of-a-kind, green St. Paddy’s Sauce from Heinz.