Burger King

Quick service brands enhance nutritional profile of favorite foods like pizza.
April 2014

Industry experts, nutritionists, and menu developers share ideas on how the industry can make classic fast-food dishes healthier.

Quick service restaurants roll out smart phone app payment options for customers

McDonald’s, Burger King, and Wendy’s all experimenting with mobile payments.

Burger King rolls out its new healthy breakfast program for kids on July 26 and hints at other rollouts in the near future.

Burger King Restaurants of Canada Inc. pledges to limit sodium to 600 milligrams in all of the BK Kids Meals advertised to children under 12 years old.

Nine of 10 brands studied by American Customer Satisfaction Index show an increase in satisfaction between 2009 and 2010.

Seattle's Best Coffee and Burger King Corp. agree to begin offering Seattle’s Best in BK restaurants across Canada this fall.
St. Charles, Illinois, Burger King unveils Daktronics-manufactured digital reader board.
Pitch Inc. selected to be the company's advertising agency of record for its youth and family marketing business.
Burger King's slow-cooked BK Fire-Grilled Ribs have been purchased 10 million times since May 17 debut.
June 2010

For generations, Americans embraced the traditional dayparts of breakfast, lunch, and dinner, and quick serves fell into line with menu offerings and hours that respected the standards of the day.

Through marketing that plays off of the old saying "when pigs fly," Burger King advertises its new, limited-time-only bone-in pork ribs.
Natalia Franco named executive vice president and global chief marketing officer of Burger King Corporation.
Representative for California Restaurant Association says that even though toy ban in Santa Clara County affects a small number of restaurants, the ordinance is misguided.
New Whiplash Whopper part of the promotional campaign BK is running to support the release of Iron Man 2.
SICOM Systems has expanded its POS system distribution to include Burger King restaurants in the United Kingdom.
The burger brand was recognized for its commitment to diversity and inclusion communication practices.
BK Breakfast Muffin sandwich added to Breakfast Value Menu, while BK Breakfast Bowl is offered for $2.79.
Following its success with The Twilight Saga: New Moon promotion, Burger King will promote third installment of the film series as well.
New line of Burger King broilers allows for new menu options, including the Steakhouse XT burger line.
Burger Kings restaurants across the U.S. will offer Seattle's Best Coffee by September 2010.
First Lady's "Let's Move" campaign to fight childhood obesity has Burger King's support.
RIO Management implements company's SecureConnect easyPCI solution.