Having kicked the Burger King (the mascot) to the curb, Burger King (the chain) has enlisted several A-list celebrities, from the very beautiful (Salma Hayek, David Beckham, Sofia Vergara) to the very Steven Tyler, to push a new message in its commercials in the hopes of bringing about a brighter future for the embattled burger chain.
Burger King launched the largest expansion of menu items in the U.S. in the brand’s history during the company’s second quarter, said Steve Wiborg, president of Burger King’s North America division. Speaking to investors on August 1, he said 13 new menus items designed to broaden appeal and close gaps in day parts included the two stellar market performers in beverages: smoothies and frappés.
The Fourth of July may be over and done with this year, but that doesn’t mean barbecue is slowing down for consumers—or restaurants.
In fact, according to newly released research by Technomic, 63 percent of the top 500 restaurant chains offer barbecue as a flavor, ingredient, or preparation style, proving that this trend is only continuing to grow.
Technomic’s “Category Close-up: Barbecue” report also shows that overall menu incidence of barbecue sauce is up more than 5 percent in the past year.
Burger King's new summer menu of barbecue offerings and a much-talked-about bacon sundae dessert, which debuted in the U.S. on June 14, initially seemed to have little impact on consumer perception.
But over the past two weeks, the chain has had a significant run up in its quality perception with fast-food eaters.
This Fourth of July weekend, Burger King is inviting all of America to add one of its founding flavors to their holiday plans. Burger King restaurants nationwide will celebrate America’s birthday by offering all guests the BK Original Chicken Sandwich for a phenomenal price!
On Friday, June 29, Saturday, June 30, and Sunday, July 1, participating Burger King restaurants will serve up the brand’s popular Original Chicken Sandwich for $1.04 each.
C.R. Restaurant, Inc., a multi-unit franchisee in the quick-serve and fast-casual market, has implemented SecureConnect managed security solutions in all 30 of its Burger King and Così locations.
The services provide all locations with a robust PCI compliance offering including managed network security, secure customer Wi-Fi access, and an online PCI training module to train all employees on proper credit card handling procedures.
The BK CROWN Program at BURGER KING is letting creativity reign with its new Design The Crown contest! Beginning today, budding artists (ages 6-12) are invited to unleash their creativity and design their very own BURGER KING Crown for a chance to win a family trip to a LEGOLAND Park and be featured on BK CROWN kids meal crowns nationwide.
“Imagination is King at BURGER KING so we are looking to discover the next young design star to help inspire the look of the iconic BK crown,” says Alex Macedo, senior vice president, North American marketing, Burger King Corp.
Burger King is heating things up this summer with the introduction of eight LTO barbecue-inspired menu items that include classics with a twist and brand new offerings.
Included in the barbecue-inspired line up is:
With more consumers interested in knowing where their food comes from, a growing number of quick-service companies are either pressuring their suppliers to improve the humane treatment of animals or switching food suppliers altogether. Cage-free eggs, gestation crate–free pigs, and free-range chickens are showing up on more quick-service menus throughout the country.
Quick-service operators who are making the supply changes believe they are on the cutting edge of a growing movement as consumers with increasing access to food education care more about the origins of their meals.
BURGER KING restaurants nationwide are helping guests beat the heat and celebrate this holiday weekend with cool, new Strawberry Banana and Tropical Mango Real Fruit Smoothies or Sweet Mocha and Caramel Frappés!
This Saturday, May 26, Sunday, May 27, and Monday, May 28, participating BURGER KING restaurants will offer 12 ounce Strawberry Banana and Tropical Mango Real Fruit Smoothies or Mocha and Caramel Frappés for just $1 each, at participating restaurants.