Burger King

BK Unveils Chef’s Choice Burger Collection

Burger King Corp. today unveiled the latest fire-grilled triple-threat on BK restaurant menus nationwide–the new BK Chef’s Choice burger collection.  

This premium trio includes the Bacon & Bleu BK Chef’s Choice andBacon Cheddar BBQ BK Chef’s Choice varieties in addition to the original BK Chef’s Choice, all designed to surprise and delight taste buds across the country throughout the month of March.

BK Racing Team Heats Up the Track

Burger King Corp. (BKC) announced today that the company has entered into a licensing agreement with BK Racing. As part of the agreement, BKC has licensed the primary paint scheme on the No. 83 and 93 Toyota Camry Sprint Cup cars which debuted during this weekend’s Nascar Sprint Cup Series race at Daytona (Fla.) International Speedway.

Archway Acquires Marketing Provider Synq Solutions

Archway, a leader in marketing logistics and fulfillment services, announced today that it has acquired Synq Solutions, Inc. (Synq). Synq is a privately held provider of marketing fulfillment and print management services with operating facilities in the Atlanta and Las Vegas metropolitan areas. Terms of the transaction were not disclosed.

Penguin in NY Aquarium to Get a Name, Courtesy of BK

The BK Crown Program at Burger King is continuing its endeavor to inspire children’s imaginations and empower them to learn more about important causes and charities.

Through the program’s new promotion with the Wildlife Conservation Society (WCS), children will have the opportunity to name a one year-old, black-footed male penguin residing at the New York Aquarium in Coney Island, Brooklyn. The promotion runs from Jan. 30 through March 4. 

Liberty Restaurant Group Steps Up BK’s Charity Efforts

Closing out 2011, Liberty Restaurant Group's (LRGBK) annual Christmas Party was about more than just recognizing Burger King team members and general managers for exceptional performance, customer service, and identifying rising stars.

Rather, this was a moment to pause and give recognition to the families and community organizations who continue to help LRGBK continue their social leadership initiative. 

Almost a year ago today, LRGBK stepped up to become presenting sponsor of HavenHouse St. Louis' signature fundraising gala, HopeFest.

Bacon, Cheddar Atop BK's New Toppers Burger

Burger King restaurants added a new layer of flavor to their value offerings with the new Bacon and Cheddar BK Toppers Burger, its newest flame-grilled burger appearing on menus nationwide. This signature burger is 3.2 ounces of 100 percent flame-grilled beef and is topped with a combination of thick-cut, hardwood smoked bacon and Cheddar cheese on a sesame seed bun. The Bacon and Cheddar BK Toppers Burger is available at participating Burger King restaurants nationwide at a suggested retail price of $1.99.

Salt Shakers

Salt is one of the world’s oldest seasonings. But pervasive use of the mineral has put it in the crosshairs of modern-day health professionals.

Few people are suggesting that salt—consisting mostly of sodium chloride—be treated like a latter-day trans fat and be banned from restaurants in cities across America. Instead, many eateries are heeding a national initiative to reduce the salt in their menu items.

The 100 Biggest Stories of 2011

1. Roark Capital Buys Arby’s

With concerns about the economy running high, restaurant industry mergers and acquisitions dipped noticeably.

None of 2011’s mergers came close in value to the previous year, when Burger King and CKE, parent of Carl’s Jr. and Hardee’s, were each sold for more than $1 billion. Instead, there were smaller deals and one big buyer, Roark Capital Group.

Burger King Announces Thicker, Crispier French Fries

It’s a fry for all at Burger King restaurants nationwide. Burger King Corp. announced it is delivering a new golden, crispy fry.

The new fries at Burger King offer restaurant guests a high-quality, perfectly balanced product. A thicker cut of potato gives each bite more fluffy potato flavor on the inside and crispy, golden-brown texture on the outside. The new fries will be available at most Burger King restaurants across North America by December 5.

Top 3 Trends from Biggest Q3 Calls

Quick-serve companies wrapped up their quarter earnings calls and investor meetings earlier this month, paving the way for the final fiscal term of 2011 (or, in Starbucks’ case, the beginning of fiscal 2012).

Here are a few things to learn about the industry from the results.

1. Premium menu items are the name of the game. Though customers have clamored for value-driven items throughout the recession, quick-serve companies are turning to higher-quality fare to appeal to frugal-fatigued consumers.

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