May 20, 2013

Burger King

Burger King's new coffee beverages position the brand to compete with McDonalds.
Coffee is King
May 2013

Burger King ups its coffee game to compete with other players in the industry.
Action Services Group Provides Lighting Maintenance for BK
Burger King Shakes Up Senior Management Team
Denver Airport to Reward Recycling
Quick serves at Denver International Airport to give coupons to recycling citizens.
Burger King Exec Resigns
Russ Klein, the company’s president of global marketing strategy and innovation, resigns due to personal reasons.
Burger King Heads to 'Planet 51'
Chain's new promotion will support animated film to be released November 20.
Burger King License Expands Internationally
Burger King–branded snack food license to include 17 new countries.
BK Whopper Bar Continues Global Spread
Singapore opening marks first Whopper Bar in company's Asia-Pacific region.
Burger King Adds Burger to Value Menu
Quarter-pound Double Cheeseburger available nationwide for $1.
Quarter-Pound Burger to Sell For a Buck at Burger King
1/4-pound Double Cheeseburger available for $1 starting October 19.
'New Moon' Rising at Burger King
Company announces promotion of second "Twilight" film.
Burger King Kicks Off 'Cloudy' Promotion for Charity
Through support of new film, Cloudy with a Chance of Meatballs, BK is raising awareness for Feeding America charity.
Burger King Sends Fans Racing
A new NASCAR partnership with Tony Stewart means a live polygraph test, putting the spokesman's love for the Whopper to the test.
Burger King to Donate to Jonas Brothers Foundation
Donation of $5,000 to Jonas Brothers' Change for the Children Foundation to be presented at 5K in San Antonio.
Burger King Features Movie Toys in Kids Meal
“G.I. Joe: The Rise of the Cobra” toys will now be available in kids meals.
Burger King Names Regional President
Kevin Higgins to take over as president of Europe, Middle East, and Africa region.
National Chains Switching to Cage-free Eggs
Humane treatment of egg-laying hens at the heart of the issue.
Burger King Kick-Starts Transformers Promotion
Promotional game, burgers, and television spots to correlate with film's June 24 release.
BK Apple Fries Will Hit Grocery Shelves
Exact serving sizes and price points are not yet confirmed, but a single serving is expected to be available for about $1.
Burger King Hearts the Jonas Brothers
Burger King will give away one trip a day to meet the band.
Whopper Freakout Wins Industry Title
Crispin Porter + Bogusky was awarded the Grand Effie Award for the Burger King campaign last night.
Burger King Launches iPhone App
Ordering technology company Gomobo created a customized platform for the burger chain and is setting its sights on other brands.
Lower Sodium Chicken Tenders Now on BK's Menu
As part of its commitment to the Children’s Food and Beverage Advertising Initiative, Burger King added three new kids menu additions, including lower sodium Chicken Tenders.