June 20, 2013

California Tortilla

California Tortilla Shows "S'more Love" with Free Dessert

This Valentine's Day, California Tortilla invites guests to indulge in the S'more Love dessert, available Thursday, February 14, for one day only. The dessert is offered for free with every entree purchase.

Stuffed with banana, milk chocolate, and marshmallows, then deep-fried in...

California Tortilla Brings Back Bacon by Popular Demand

You’ve probably heard the old saying, “bacon makes everything better;" clearly it makes for one tasty burrito. Back in 2009, fast-casual chain California Tortilla introduced burrito-lovers to the Bacon Chicken Club; now, it’s back by popular demand for a limited time only...

California Tortilla Votes for Free Tacos on Election Day

East Coast fast-casual restaurant chain California Tortilla announced the return of its popular "I Voted" promotion.

On Election Day, November 6, all customers wearing an "I Voted" sticker or saying "Vote" receive a free taco. No purchase is necessary.

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California Tortilla Strikes Gold with "Gold Rush" Partnership

California Tortilla is helping customers strike gold on Friday, October 26, in a partnership with Discovery Channel to celebrate the season premiere of “Gold Rush.”

Customers who use the password “Cal Tort Queso Is Golden” on Friday with any purchase will receive a...

California Tortilla Predicts Next President with Tortilla Chips

Can tortilla chips predict who will win a presidential election? “How the States Got Their Shapes,” which airs on the H2 network, will be answering that question with help from East Coast fast casual restaurant chain California Tortilla. The segment will appear on the popular show...

California Tortilla Gives to Share Our Strength

 

The Sauce is the Boss
August 2012

Quick-serve and fast-casual restaurants are meeting today’s demand for variety head-on, but they’re not just doing it with menu diversification. Some are providing customers with greater selections in the condiments they offer, allowing guests to customize their own meal with...

California Tortilla Gets Political with Presidential Burrito Bowls

Even before the National Conventions, election season starts now at fast-casual chain California Tortilla, as it officially introduced its 2012 Presidential Burrito Bowls, inspired by President Barack Obama and Republican challenger Mitt Romney.

For the fifth consecutive election cycle,...

California Tortilla Turns Up Volume on Concert Giveaways

East Coast fast-casual chain California Tortilla announced today an extension of its long-term partnership with premier concert promoters I.M.P. to include “Ticket Tuesday” giveaways of free concert tickets to top concert venues Merriweather Post Pavilion and the 9:30 Club...

Extreme Makeover, Fast Food Edition
May 2012

In 2010, California Tortilla president Bob Phillips and other company leaders engaged in a spirited debate on whether the fast-casual chain should continue piping 1980s rock music into its eateries. Though tunes from bands such as Duran Duran and Journey had been characteristic of California...

California Tortilla Refreshes Brand In Style
California Tortilla celebrated their first brand update in company history and announced a major charitable initiative on April 17 at the Long View Gallery in Washington, D.C., surrounded by over 200 franchisees, partners, vendors, loyal customers, and media.
 
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Why to Like March: California Tortilla's Social Media Month

March marks the launch of social media month for Mid-Atlantic fast-casual restaurant chain California Tortilla.

California Tortilla will be launching numerous initiatives across Facebook, Twitter, and,...

How to Battle with the Big Boys
March 2012

Competition can be good for business, but when it comes to the quick-service industry, competition from major national brands can make life hard for smaller, lesser-known chains.

California Tortilla By Any Other Name? Try Burrito Elito

California Tortilla announced it is opening a sister concept that it will use primarily for research and development purposes.

The new concept, Burrito Elito, will debut in two airport locations, one each in Boston Logan and Philadelphia airports. Franchisees Patricia Reilly and Dan Koch...

Forget Wall Street: Occupy California Tortilla on Oct. 26

Mid-Atlantic fast-casual restaurant chain California Tortilla has declared Oct. 26 “Occupy Cal Tort Day.” In reference to the Occupy movement around the globe, California Tortilla will donate 1 percent of gross sales from Oct. 26 to local food banks. In addition, all customers who...

California Tortilla Pop-Tarts the Question

California Tortilla, the quick-casual Mexican restaurant, is giving Pop‐Tarts enthusiasts a reason to rejoice with its 17thAnnual Pop‐Tarts Day. On Tuesday, October 11, all customers will receive a Pop‐Tarts pouch (while supplies last). One customer at each of the chain’s 35...

California Tortilla Bites Into Shark Week

In celebration of the highly anticipated Shark Week on Discovery Channel, California Tortilla is having a special promotion featuring one of its signature items, fish tacos. Guests who purchase a fish taco on Thursday, July 28, will receive a free Discovery Channel Shark Week fin hat. Fish...

Who Owns Your Social Media?

Facebook and Twitter have both become essential marketing tools for quick-serve chains big and small. But with a recent report showing that consumers don’t feel valued by brands through these media, brands might have to reconsider their social network strategies.

It's a Celebration at California Tortilla

 

California Tortilla, a quick-casual Mexican chain, will help customers celebrate not just once, but twice, during April and May. 

On Monday, April 18, the chain will become a Tax Day destination by offering free chips and queso to all Caltort customers. Customers can...

At 25k Likes, California Tortilla Facebook Fans Get Free Burrito

California Tortilla launched a special Facebook promotion to reward loyal fans while also attracting new fans. From now through March 8, anyone who ‘likes’ California Tortilla on the social networking site will be rewarded with a special coupon, the value of which will be...