California Tortilla introduces the world to “Mexican Re-imagined,” an awareness campaign that tells the story of the brand in a whole new way. The fast-casual chain unveils messaging and advertising designed to reach a growing customer base and communicate what sets them above and apart from the pack. The result: a confident, humorous voice that’s uniquely its own, focusing the spotlight on California Tortilla’s fresh, imaginative Mexican fare.
Starting today, California Tortilla will offer a whole new way for ramen fans to get their noodle fix—no chopsticks required. The fast-casual brand introduced the Ramen Burrito, available for a limited time only.
This month, California Tortilla launches its first-ever Instagram campaign, asking customers to “Show Us Your Hot Sauce Face.” Starting this week, fans of the fast-casual restaurant can join in the fun by uploading their craziest, funniest pictures to Instagram with the hashtag #hotsauceface. At the end of the month, the most creative will walk away with the prize: 10 bottles of hot sauce, naturally.
In late 2014, California Tortilla will make its arrival in State College, Pennsylvania, opening its doors on the busy College Avenue strip. The Washington, D.C.-based fast-casual concept will be available for the first time to Penn State, offering its reimagined Mexican fare to hungry students, faculty, and residents alike.
Owners Ashook, Jay, and Nirav Patel bring extensive food and beverage industry experience to their latest venture, and have partnered successfully on several franchises in the State College area.
In late 2014, California Tortilla will open its doors in Montvale, New Jersey, the first location in the New York City metropolitan area for the D.C.-based chain. Situated in the Chestnut Ridge Shopping Center, the fast-casual concept brings its popular menu and brand to the New Jersey suburb, offering fresh, re-imagined Mexican fare in a fun and family-friendly setting.
This month, restaurant chain California Tortilla makes its return to Arlington, Virginia, re-opening its original Courthouse location with a complete remodel, along with fresh new faces including a new staff and new owner. Conveniently located on Wilson Boulevard, adjacent to retail, restaurants, and high-end residential buildings and just a block from the Courthouse Metro Station, the fast-casual concept made a welcome return to the neighborhood.
For a limited time only, California Tortilla guests can enjoy the best of both worlds at the fast-casual restaurant chain with the new Cheeseburger Burrito.
Forget the bun—California Tortilla rolls lean ground beef into a flour tortilla, then adds in sliced avocado, salsa, California Screamin’ sauce, Romaine lettuce, jalapeños, Mexican rice, and queso, to make the ultimate Cheeseburger Burrito.
This September, California Tortilla will bring its Mexican fare to a new location, located in the Bradlee Shopping Center on King Street in Alexandria, Virginia. This will be the 26th California Tortilla restaurant in the Washington, D.C., metropolitan area and the 42nd company-wide.
California Tortilla seemed like a perfect fit for the area, says owner Seth Pankaj. “The people who live in this community are really discerning about the food they eat—they’re looking for quality.” Pankaj is a veteran franchisee, and Bradlee will be his seventh California Tortilla location.
At California Tortilla, hungry customers craving signature burritos, salads, and more re-imagined Mexican favorites come in every day, leaving full and satisfied. But there are many who struggle to afford a well-rounded meal for themselves and for their children. Thast’s why California Tortilla has teamed up with Share Our Strength to support Dine Out For No Kid Hungry, making sure that kids get the nourishment they need to stay happy and healthy.
Finding Healthy Dining menu choices is easier and more convenient than ever at more than 40 California Tortilla locations in Maryland, Virginia, Pennsylvania, Delaware, Massachusetts, and the District of Columbia.