Captain D's

Captain D's Celebrates 23 Months of Sales Growth

Captain D’s continued its record setting performance in the second quarter of 2013. Posting yet another quarter of positive same store sales increases, the 520-unit fast casual seafood chain has now marked 23 consecutive months of compounding sales growth.

 

All Aboard! Captain D's Lands Two New Exec Team Members

On the heels of a highly successful turnaround and brand rejuvenation posting 20 consecutive periods of positive same-store sales increases, Captain D’s –a Nashville, Tennessee–based, 520-plus-unit fast-casual seafood chain—continues to reinvent the brand by welcoming new leadership into the mix.

To take on the role of chief development officer (CDO), the brand has hired franchise veteran and former senior vice president of development at Checkers Drive-In Restaurants Michael Arrowsmith.

Captain’s Turns its Ship Around

It’s no secret to those in the quick-service industry that Captain D’s, a 520-unit seafood brand established in 1969, has been struggling for the better part of the last decade.

Something not as well known: how hard the brand has worked to save its sinking ship. And it appears to be paying off.

Seafood Concept or Not, Brands Gear Up for Lenten Season

The Super Bowl hype may have fizzled weeks ago, but for seafood companies, their Super Bowl season is just beginning, thanks to the start of the Lenten season.

With many customers abstaining from meat consumption, Lent can be a true goldmine for seafood brands and other chains that introduce seafood-focused LTOs and menu.

At Captain D’s, chief marketing officer Jonathan Muhtar says units see a 5–10 percent bump in sales around this time of year, compared to the yearly average.

The Art of the LTO

Offer a Big Mac or a Quarter Pounder to casual McDonald’s customers, and they might shrug. But offer a Shamrock Shake or a McRib, and there’s a good chance they’ll salivate. These menu options have become hugely successful at the fast-food giant, despite being offered for only a few weeks out of every year.

So why doesn’t McDonald’s add them to the permanent menu? Largely because quick serves have discovered that a good limited-time offer can boost brand excitement and even single-handedly drive sales.

Captain D’s Continues Sales Turnaround with 8.5% Q2 Gain

Captain D's successful turnaround and brand rejuvenation has continued through 2012. With 527 locations throughout the United States, the restaurant leader in the fast casual seafood segment produced a 7.3 percent increase in franchised restaurants and an 8.5 percent same-store sales increase in company restaurants in Q2, marking its second consecutive quarter generating an 8.5 percent increase.

Captain D’s Taps TM Advertising for Rebrand

TM Advertising, a Dallas-based agency, was chosen by Captain D’s Seafood Kitchen as its new agency of record. TM has been assigned to help Captain D’s reinvigorate its brand, and will work with the company’s leadership to develop brand positioning and communications strategy for Captain D’s restaurants, which total more than 500.

What started out as a typical morning for TM Advertising finished with an agency-wide celebration, thanks to a few surprise guests. 

New Captain D's Offering is One Big Fish

Captain D’s recently rolled out a new fish menu item that it claims is one of the biggest fish products in the quick-serve industry.

The 6-ounce Southern Style White Fish filet, which comes with two sides and hush puppies, debuted as one of the chain’s 4 for $4.99 meals.

Monte Jump, executive vice president of marketing at Captain D’s, says the product was a smash hit within the company when it was developed and tested.

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