Captain D's

Drive Thru, the Huddle House Way

The full-service chain is including a drive thru in its new store prototype in an effort to reach more transient consumers.

The recession helped to blur the line between the quick-serve and casual-dining segments, as price points and service techniques jumped the industry fence in the competition for diners’ dollars. But one full-service chain, Huddle House, decided that with its new store design, it would firmly plant one foot on either side of that fence.

Huddle House’s newest store prototype, while maintaining a table-service dining room, dives deep into quick service with the implementation of a drive thru.

For Sale by Corporate

If it wasn’t for the publicity, outsiders might not have known that Captain D’s was on the auction block, the result of a decision by private equity owners Sagittarius Brands Inc. to sell the brand late last year.

CEO David Head was working hard to keep the emphasis on day-to-day operations. In early February, he was gearing up to rally the troops for the critical Lent season with a six-week tour of Captain D’s 500-plus restaurant system, where attention was shifting to preparations for an expected increase in sales.