May 18, 2013

Carl's Jr.

Marketing Health Conscious
April 2010

Quick-service operators have a tough task promoting themselves in a market where consumers are increasingly concerned with keeping to a balanced diet. This year began with new healthy eating–based marketing campaigns—a renewed interest in a trend that had taken a backseat to...

Incentives for Green
March 2010

Quick serves of all sizes are hopping on the green-construction bandwagon, installing everything from energy-efficient lighting and kitchen equipment to solar roof panels. But whether or not these sustainability improvements result in increased tax savings—and a...

Carl's Jr., Hardee's Want to Comfort You
New campaign launched in support of "comfort food" Grilled Cheese Bacon Burgers.
Vietnam Secures 25 Carl's Jr. Units
New franchise agreement between CKE and the Mesa Group will develop Carl's Jr. bbrand throughout the nation; first scheduled to open in Ho Chi Minh City in April.
The Value Equation
February 2010

In March of 2008, Subway launched a value deal nationwide that already had explosive success in a number of the chain’s South Florida stores. The introduction of the $5 footlong deal across the U.S. was intended to be an answer to the $1 value menus of industry...

Carl's Jr. Releases Grilled Cheese Bacon Burgers
Development of new burger option stems from attempts at vegetarian menu item.
31 New Carl's Jr. Units to Open in Texas
Two franchisees, Frontera Star Foods and Burger Barons, to open units over the next nine years.
Carl's Jr. and Kim Kardashian a Winning Pair
Commercial for burger chain's Grilled Chicken Salads receives 258 million media impressions.
Carl's Jr. Handing Out More College Scholarships
Burger brand posts applications online for 2010 Carl N. and Margaret Karcher Founders’ Scholarship.
The Morale Boost
January 2010

Money is tighter. Consumers are crabbier. So are many employees. But some executives say the recession has made it even more important for chains to leverage better service into happier patrons.

“Customers have limited funds these days and use more...

Carl's Jr. Rolls Out Three New Salads
New entree salads include the Cranberry, Apple, Walnut Grilled Chicken Salad; the Southwest Grilled Chicken Salad; and the Original Grilled Chicken Salad.
Carl's Jr. Set to Take Its Vitamins
CKE to offer three flavors of vitaminwater at all Carl's Jr. locations.
Six Dollar Burger for $2.79 at Carl's Jr.
Burger launched as competition to McDonald's Quarter Pounder.
Carl's Jr. Rolls Out Parmesan Chicken Sandwich
New sandwich to be available for $3.99, or $6.49 as a combo.
China, Meet Carl ... Jr That Is
Carl's Jr. is making its first roads into the vast Chinese market with the opening of a Shanghai store today.
Family of Carl's Jr. Founder Keeping Chain Successful
Grandsons of founder set company sales record with new Arizona location.
National Chains Switching to Cage-free Eggs
Humane treatment of egg-laying hens at the heart of the issue.
Carl's Jr. Teams with In-Store TV Service
Digital television network to be featured in 133 of the chain's locations.
A Star for Breast Cancer Awareness
Synq Solutions is helping spearhead a campaign at Carl's Jr to raise money for breast cancer.
Hardee's, Carl's Jr. Can't Fight the Economy
Same-store sales for CKE fell 2.7 percent for period two.