Carl's Jr.

Are Mascots Outdated?

Are Ronald, Jack, Wendy, and the King right for marketing in the 21st century?

More than a decade into the 21st century, it is safe to say we are living in a brave new world. Television, perhaps the pièce de résistance of last century, has given way to computers and, in turn, desktop computers and laptops may soon give way to tablets and smartphones.

Carl's Jr. Wraps Up Its Chicken Tenders for the Go

Making one of its new menu favorites portable, Carl’s Jr. is now offering Hand-Breaded Chicken Tender Wrappers. For guests who crave a Chicken Tenders meal but want a quick bite or portable meal, the Hand-Breaded Chicken Tender Wrapper is available at all Carl’s Jr. restaurants.

Each easy-to-eat wrapper features a Hand-Breaded Chicken Tender neatly rolled in a flour tortilla with shredded lettuce and shredded cheese, then topped with a choice of Buttermilk Ranch, Honey Mustard, or Sweet & Bold BBQ sauce.

A Super-Sized Dilemma

In 2004, filmmaker Morgan Spurlock released a documentary, Super Size Me, that made waves across the foodservice sector and among American consumers. By eating nothing but McDonald’s food for 30 days and ordering the Super Sized version of a meal each time it was offered, Spurlock documented the negative physical toll an experiment like his could have on the human body.

In Honor of Founder, Carl's Jr. Offers Scholarship

Carrying on its commitment to advanced education, Carl’s Jr. announced the commencement of its 12th annual Carl N. and Margaret Karcher Founders’ Scholarship program. The scholarship application is now available online. The submission deadline is February 1.

Through the scholarship program, 60 deserving students will receive $1,000 each to the two- or four-year college or vocational school of their choice.

The Growth 40

Watch: Buffalo Tops Growth 40 List

Sitting on the edge of the U.S.-Canadian border and taking a backseat to another, more cosmopolitan, Empire State city, Buffalo, New York, often falls into the background. The city’s beloved NFL team plays the occasional home game in Toronto, its intense winters freeze out Niagara Falls–bound tourists, and the City of Good Neighbors’ meat-and-potatoes character doesn’t incite a barrage of flashy adjectives.

CKE Says, There's an App for That

CKE Restaurants, Inc., parent company of Carl’s Jr. and Hardee’s restaurants, launched its Happy Star Rewards loyalty program yesterday. Happy Star Rewards is a GPS-enabled loyalty program that rewards users for checking in at Carl’s Jr. and Hardee’s locations across the U.S. The application, available for iPhone and Android smart phones, combines location-based check-in technology with rewards, making it the first of its kind for the quick-service industry.

The 7 Trends of 2011

You can’t afford to miss these expert predictions.

Restaurant operators have spent 2010 in wait-and-see mode. The economy seems to have survived the financial collapse of 2008—survived being used quite literally here, as in, not died—and is even slowly growing. But consumers are still pinching pennies, and staying afloat in the restaurant industry remains about as difficult as ever.

2010 in Review

Reporting by Blair Chancey, Sam Oches, Daniel P. Smith, Robin Van Tan, Barney Wolf & Lori Zanteson

1. BK Sold to Brazilian Investors

Becoming the decade’s biggest restaurant buyout, No. 3 burger chain Burger King Corp. was acquired by 3G Capital, a New York firm backed by Brazilian investors, for $3.3 billion in September. —BC

2. The Food Truck Obsession

The 30-Day Challenge

Sharon Olson, president of Olson Communications, tests her will and waistline in a month-long experiment in which she only eats food from the top quick serves in the nation.

Brewed to Perfection

There’s Abita Purple Haze and Magic Hat #9, Anchor Steam and Bell’s Hell Hath No Fury, Sam Adams Winterfest and Troegs Dreamweaver.

These and hundreds of other craft and seasonal brews are being downed by Americans at an increasing pace, a trend noticed by more owners of pubs and restaurants.

In fact, the continuing growth of microbreweries and craft beers across the U.S. provides restaurant operators with greater opportunities to use suds to differentiate their businesses from competitors.

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