Coffee and a doughnut is a legitimate fast-breaker at 6 a.m., but as celebrated chef Thomas Keller saw clearly when he introduced his own version at the French Laundry in California’s Napa Valley about 16 years ago, it’s also a viable crossover treat.
Quick-service operators have a tough task promoting themselves in a market where consumers are increasingly concerned with keeping to a balanced diet. This year began with new healthy eating–based marketing campaigns—a renewed interest in a trend that had taken a backseat to promoting price and value for a while.
Quick serves of all sizes are hopping on the green-construction bandwagon, installing everything from energy-efficient lighting and kitchen equipment to solar roof panels. But whether or not these sustainability improvements result in increased tax savings—and a quicker return on investment—is largely a question of whether CFOs and their tax officers take an active role in planning, development, and education.