Checkers Drive-In Restaurants Inc., the largest double drive-thru restaurant chain in the U.S., announced the launch of its new digital campaign, which includes new websites for both its Checkers and Rally’s brands, a companion mobile Web experience, a comprehensive franchise sales website, and a broad reaching social media strategy featuring Facebook, Twitter, YouTube, and Foursquare experiences designed to interact directly with fans.
Potato fries may have originated in Europe, but Americans have certainly embraced them as their own.
After all, nearly 8 billion servings of french fries were sold in U.S. restaurants during the 12 months that ended in June, according to statistics from NPD Group, a global market research firm. That represented 15.5 percent of all restaurant orders.
Some might say that the last three years have not been very, well, accommodating for the quick-service industry. With lenders and customers alike pulling their dollars off the table, the industry has been left to make due with the circumstances and struggle to stay afloat until the economic environment warms.
Although the recession created a fair share of hand wringing in quick-serve c-suites, the franchisees have been dealt the biggest blow; they’re the ones tasked with keeping the brand’s operational gears turning, and the slowing dollars, for them, means a slowing livelihood.