Chick-fil-A

Child’s Play

It’s a given that most American kids love pizza, burgers, tacos, hot dogs, chicken fingers, and grilled cheese sandwiches.

Many of these are also the types of food that can come under fire from parents and nutritional experts who worry about what kids are eating, particularly considering the growing problem of childhood obesity and other related illnesses.

Starbucks Holds $87.4M in Impact Media Value

Starbucks is the top quick-service restaurant brand with $87.4 million of Impact Media Value according to General Sentiment’s Q2 2012 QSR MediaMatch report.

McDonald’s ($39.4 million), Taco Bell ($38.7 million), Burger King ($37.4 million), and Chipotle ($29.5 million) round out the top five. The top six brands in the rankings have remained unchanged since the last report.

Chick-fil-A Offers Free Meals to Cow-Clad Customers July 13

If you're planning to steer clear of black cats and sidewalk cracks on Friday the 13th, why not change your luck by dressing as a cow instead? On Friday, July 13, Chick-fil-A restaurants nationwide will celebrate its annual Cow Appreciation Day event by offering a free meal to any customer who visits one of the chain's mall or stand-alone restaurants fully dressed as a cow.

Subway Leads Industry in Familiarity, Product Quality

When it comes to familiarity, product quality, and intent to purchase, consumers rank Subway higher than any other quick-service brand, according to a new study.

Dairy Queen, Wendy’s, Five Guys, and Chick-fil-A round out the top five of the Harris Poll EquiTrend Study, which measures and compares brand health for more than 1,500 brands. More than 20,000 members of the general population participate in the study.

Subway earned a score of 73.07 in the study, about 11 points above the quick-service category average of 61.67.

Very Quick Service: Industry-Related Drivers Race to Win

Davis (blue) outdueled Howell and the QSR-sponsored car (red).

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Robbie Davis, driving the #37 MINI of Charleston MINI Cooper, scored a pro series win at the New Jersey Motorsports Park GRAND-AM auto race, while Chip Howell, driving the #55 MINI Cooper Pioneer Racing car sponsored by QSR magazine, set the fastest lap and track record for the B-Spec car class.

Chick-fil-A Promotes Five Executives to EVP

Dan T. Cathy, president and COO of Chick-fil-A, Inc., is proud to announce the promotion of each member of the company’s executive committee from senior vice president to executive vice president, effective immediately.

Donald “Bubba” Cathy, Perry Ragsdale, Steve Robinson, James “Buck” McCabe, and Tim Tassopoulos received the new title in recognition of the leadership, wisdom, and guidance that they have given the restaurant chain as a team over the years.

Millenial Consumers Rank Their Top Chains

Millennials are unique. They communicate differently, are self-expressive, confident, liberal, upbeat, and open to change. But marketing to them can be a challenge.

This group (ages 19-34) has a distinct perspective on dining occasions, placing more value on attributes like social responsibility, sustainability, local, and organic, grass-fed, and hormone-free offerings. They foster emotional connections to brands and their loyalty stems beyond experience. 

Chick-fil-A Joins Kids LiveWell; Participation Quadruples

The National Restaurant Association today is announcing that the number of restaurant companies participating in its groundbreaking Kids LiveWell program has more than quadrupled since the initiative’s launch last July.

With the addition of new participants Applebee’s and Chick-fil-A, the initiative has grown to 96 restaurant brands representing more than 25,000 locations nationwide.

Drive-Thru Performance Study 2012 Set to Launch

Since 1998 researchers across the country have undertaken thousands of drive-thru mystery shops each year with one goal in mind: to establish how quick-service restaurant chains are performing in the all-important drive-thru operation. It’s now that time of year again, as research for the study, which is produced by QSR magazine and Insula Research, begins in May.

First LEED-Certified Store is Good as Gold for Chick-fil-A

A Chick-fil-A restaurant in Fort Worth, Texas, is the company’s first to receive the U.S Green Building Council’s Leadership in Energy and Environmental Design (LEED) certification, having earned LEED Gold this week.

Michael Garrison, senior director of environmental stewardship for Chick-fil-A, says the company plans to use this restaurant as a “living laboratory” for future sustainability practices.

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