Chick-fil-A

Millenial Consumers Rank Their Top Chains

Millennials are unique. They communicate differently, are self-expressive, confident, liberal, upbeat, and open to change. But marketing to them can be a challenge.

This group (ages 19-34) has a distinct perspective on dining occasions, placing more value on attributes like social responsibility, sustainability, local, and organic, grass-fed, and hormone-free offerings. They foster emotional connections to brands and their loyalty stems beyond experience. 

Chick-fil-A Joins Kids LiveWell; Participation Quadruples

The National Restaurant Association today is announcing that the number of restaurant companies participating in its groundbreaking Kids LiveWell program has more than quadrupled since the initiative’s launch last July.

With the addition of new participants Applebee’s and Chick-fil-A, the initiative has grown to 96 restaurant brands representing more than 25,000 locations nationwide.

Drive-Thru Performance Study 2012 Set to Launch

Since 1998 researchers across the country have undertaken thousands of drive-thru mystery shops each year with one goal in mind: to establish how quick-service restaurant chains are performing in the all-important drive-thru operation. It’s now that time of year again, as research for the study, which is produced by QSR magazine and Insula Research, begins in May.

First LEED-Certified Store is Good as Gold for Chick-fil-A

A Chick-fil-A restaurant in Fort Worth, Texas, is the company’s first to receive the U.S Green Building Council’s Leadership in Energy and Environmental Design (LEED) certification, having earned LEED Gold this week.

Michael Garrison, senior director of environmental stewardship for Chick-fil-A, says the company plans to use this restaurant as a “living laboratory” for future sustainability practices.

Chick-fil-A Surpasses $4 Billion in Sales in 2011

In continuing with its trend of strong sales performance, Chick-fil-A, Inc. announces that it exceeded $4 billion in annual sales in 2011. A record for the Atlanta-based chain, annual systemwide sales at Chick-fil-A totaled $4,050,992,837, a 13.08 percent increase over the 2010 overall sales performance.

The company also generated a healthy 7 percent same-store sales increase, and marked the 44th consecutive year of sales growth since the company began in 1967.

Chick-fil-A Debuts One of the Most Healthy Kid’s Meals

According to the Let's Move Initiative, one in three American children is considered overweight or obese. Children also consume 31 percent more calories and 56 percent more fat than their peers did 40 years ago.

Starting today, Chick-fil-A is taking another step in continuing to address the issue of childhood obesity by debuting one of the nation's most nutritious kid's meals.

In recent months, many fast food chains have updated their side options in an attempt to offer healthier children's menu items.

Chick-fil-A's New 'Buddy' Will Help Kids Eat Healthier

Buddy Fruits' all natural fruit snacks debuted on Chick-fil-A kid's menus nationwide, as the two companies join forces to provide a healthier fast food option. With the new agreement Buddy Fruits' fruit pouches, which are gluten-free with no added preservatives or sugar, will appear on all 1,500 Chick-fil-A restaurant menus. This announcement marks a major milestone for each company as this new initiative encourages customers of all ages to stay fit and healthy by eating a well balanced diet.

New Chick-fil-A LTO Offers Twist on Chicken Soup

Chick-fil-A is adding its own twist to a Southwestern soup classic this winter as the restaurant chain continues to expand its menu offerings. Beginning January 2, Chick-fil-A will offer a new Chicken Tortilla Soup nationally through March 31. The new soup complements the chain's long-standing Hearty Breast of Chicken Soup, which is available year round.

Moms Want Clean Play Areas

The Kids Play Safe campaign is inspiring operators to properly sanitize children's areas.

On a daily basis, Don Elam, a Chick-fil-A owner-operator in Chandler, Arizona, does something unusual: He makes sure the playground outside his restaurant is spic and span.

“Every night we have a person that has a sanitize rag crawl through and wipe down everything,” Elam says. “Everything.”

Elam, who also hires a company to come out every two weeks and give the playground a full cleaning, says his devotion to his playground is “nothing out of the ordinary.” But an Arizona woman says most quick serves are not doing enough to make sure their play equipment is clean.

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