When sportswriters arrive at Duke University’s Brooks Practice Facility during the fall for the school’s weekly media luncheons with football coach David Cutcliffe, they sit down to a selection of Jimmy John’s sandwiches. The food is delivered every week without fail as part of an arrangement between the local Jimmy John’s franchisee and IMG College, the agency that sells Duke’s media rights.
Recognizing the importance of a balanced breakfast, Chick-fil-A is offering Multigrain Oatmeal as a new breakfast menu option for its health-conscious customers at its restaurants nationwide beginning today.
Starting at $2.49, Chick-fil-A's wholesome oatmeal is served as an entree in an 8-ounce bowl or can be purchased as part of a Chick-fil-A Breakfast Meal, which includes a small coffee and medium fruit cup, starting at $5.65.
You’ve heard of celebrity chefs entering the quick-service industry, but celebrity CEOs? Soon, they might be just as common. Take Chipotle’s Steve Ells, for example.
With Super Bowl XLV in the books and the Packers heading back to Green Bay victorious, marketing directors everywhere are turning their attention to another winter milestone: Valentine’s Day.
From special products to ridiculous deliveries, a number of quick serves are rolling out promotional campaigns to drum up business for the Day of Love.
Pinkberry, the Los Angeles–based frozen yogurt concept, launched a promotion last week that offers to send a gift on behalf of one Pinkberry customer to another in the form of a “Swirly Gram.”
Kids’ menus have come a long way from the days when they were little more than sandwiches, soft drinks, and small fries for the small fries.
As parents increasingly seek out food that is healthful and nutritious for their children, particularly in light of America’s growing childhood-obesity crisis, restaurants have sought to provide menu items that are not only good for kids, but also taste great.
In the teeth of the recession, Back Yard Burgers developed a new, slimmed-down marketing strategy. The roughly 200-unit, Nashville, Tennessee–based chain cut costs across the board, developed a slick-looking website, and created a social media strategy centered on Facebook and Twitter.
But Ken King, a senior consultant with National Restaurant Consultants Inc., says this was a disaster.
“Their same-store sales in some stores are down as much as 20 or 30 percent,” King says. “They’re just not reaching the public at all.”
There is an answer to the age-old question of which came first, the chicken or the egg.
It’s definitely the egg—at least when it comes to breakfast. Few morning menus are without them. But these days, chicken and another popular poultry protein, turkey, are increasingly popping up on a.m. menuboards at quick-service and fast-casual restaurants.
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Reporting by Blair Chancey, Sam Oches, Daniel P. Smith, Robin Van Tan, Barney Wolf & Lori Zanteson
1. BK Sold to Brazilian Investors
Becoming the decade’s biggest restaurant buyout, No. 3 burger chain Burger King Corp. was acquired by 3G Capital, a New York firm backed by Brazilian investors, for $3.3 billion in September. —BC
2. The Food Truck Obsession