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The Truth About Transparency
How to respond to consumers’ demands to know everything about your business.
Tale of Two Brands
McDonald’s used to own a majority stake in Chipotle. Now it might be losing its status as top industry influencer to Steve Ells & Co.
No Hangover in Sight
Naysayers have doubts about alcohol service in limited-service settings, but many fast casuals are partying on.
Anatomy of a Marketing Campaign
A breakdown of what makes a successful campaign, as seen through the lens of four quick-service marketing efforts.
Connecting the Dots
New technology allows quick serves to improve supply chain traceability.
Getting to the Meat of Marketing
Quick-serve brands adapt marketing strategies to highlight sustainable meat.
Pork’s versatility, cost effectiveness propel its addition to menus.
What Great Brands Do
Seven ways quick serves can elevate themselves from good to great.
Deconstruct breakfast items into a bowl to vary the morning menu mix.
2013’s 7 Best Brand Stories
Marketing and product moves from these quick serves kept the industry buzzing this year.
Chipotle Reveals Lineup for Dallas Cultivate Festival
Chipotle Mexican Grill announced the celebrity chef and music line-up for Cultivate Dallas-Ft.
Chipotle Plans for 20 Million Pounds of Local Produce
Chipotle Mexican Grill plans to purchase more than 20 million pounds of locally grown produce in its restaurants this year, up from its 2013 goal of 1...
Tabasco Returns to Annual Chipotle Cultivate Festival
Tabasco is returning as an official sponsor of Chipotle Mexican Grill’s annual Cultivate Festival.
New Study Reveals America’s Favorite Quick-Service Chains
With new limited-service brands emerging at a rapid pace, consumers have more dining choices than ever, and their preferences are proving that establi...
Chipotle Honors Teacher Appreciation Day
Chipotle Mexican Grill will host a special promotion in honor of Teacher Appreciation Day, offering a buy-one, get-one menu item for educators and sch...
Chipotle Partnership with MLS to Be Its Largest Sports Deal
Chipotle Mexican Grill, in partnership with Major League Soccer (MLS), today announced that Chipotle will be the Official Fast-Casual Mexican Restaura...
Chipotle's Original Series Debuts on Hulu
Chipotle Mexican Grill debuted its original comedy series, “Farmed and Dangerous,” on Hulu and Hulu Plus.
The Actual “Chipotle of Pizza”; Brand Invests In Pizzeria
Chipotle Mexican Grill partnered with restaurateurs Bobby Stuckey and Lachlan Mackinnon-Patterson to launch a fast-causal pizza concept called Pizzeri...
Chipotle’s Annual Halloween Boorito Fundraiser Returns
Chipotle Tackles Food Issues With Interactive Game
Chipotle Mexican Grill launched “The Scarecrow,” an arcade-style adventure game for iPhone, iPad, and iPod touch, along with a companion animated shor...
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Marc Halperin: Resident F&B Expert
Ingredients & Dayparts
Denise Lee Yohn: QSR’s Marketing Guru
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Women in Foodservice
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