Chipotle

Quick service concepts like Chick-fil-A use marketing to improve brand image.
January 2014

Seven ways quick serves can elevate themselves from good to great.

May 2013

Fast-casual restaurants were once able to claim premium food, modern décor, and all-around upscale service as hallmarks of their category. But with more quick-service chains retooling in those areas to compete for post-recession consumers, fast casuals have been left to search for new ways to...

May 2013

No longer is local sourcing just a utopian ideal. It’s a practice coming to life and continually gaining momentum in foodservice, with the number of local ingredients on menus growing by 73 percent over the last four years, according to market research firm Mintel.

But, at its most...

In a sign that the economic landscape might finally be rebounding for quick serves, early results from Technomic’s upcoming “Top 500 Restaurant Chain” report reveal that the fastest-growing limited-service restaurant chains in the U.S. realized average sales increases of 22.3...

Chipotle Mexican Grill has announced the lineup for its 2013 Cultivate food, music, and ideas festival series, with events planned in San Francisco, Denver, and Chicago.

The one-day festivals all include cooking demonstrations by celebrity chefs, live music, local food artisans, regional...

April 2013

Given the option to serve products that are considered fresh, high quality, and superior in taste—products that consumers crave and feel a connection to—operators generally don’t have to think twice. That’s why many limited-service brands are jumping on board with the...

March 2013

In the last several years, as consumers have become savvier and more educated about the food they eat, words like fresh, local, and artisanal have become the norm in the foodservice industry.

But with many companies throwing these terms around seemingly at will...

March 2013

Chipotle’s commitment to organic cotton might not be apparent to diners, but every employee wears the evidence—literally.

One hundred percent of Chipotle’s employees wear uniforms from Loomstate, a company dedicated to offering sustainable, organic, and quality clothing...

AllergyEats, the leading guide to allergy-friendly restaurants nationwide, has just revealed the most accommodating restaurant chains, based on feedback from the food allergy community. Restaurants were rated solely on how well they've accommodated food-allergic diners, and not on any other...

Chipotle Mexican Grill plans to test a new vegetarian menu item called “Sofritas” in seven San Francisco Bay Area restaurants beginning Tuesday, February 12.

Sofritas, shredded tofu braised with chipotle chilis, roasted poblanos, and a blend of aromatic spices, is made with...

Chipotle Mexican Grill will offer customers a new way to enjoy their food with the launch of its catering service, beginning in Colorado on January 21. Chipotle catering allows groups of 20 to 200 to customize their own individual meal the same way they do at Chipotle restaurants. The company...

Pro football fans typically celebrate the sport’s biggest game of the year with food—lots of food—making it the second-largest eating occasion of the year.

This year, fans who choose Chipotle for their big game party can get just a little more to eat, for free. Simply...

December 2012

Our athletes went to the Olympics, our science went to Mars, and our people went to the polls. But what of the restaurant industry in 2012? These dozen items from the year had the biggest impact on the foodservice landscape and shaped the industry for a potentially game-changing 2013.

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December 2012

In this last Brand New Perspectives of 2012, I’m breaking from my usual Q&A format to recap some of the most important brand developments in fast food this past year.

Despite the sluggish economy and uncertainty that typically accompanies election years, companies in our...

November 2012

Q: Could you give me some insight on the outlook of the barbecue industry? Is the industry stable? Is this a good time to invest in barbecue?

Chipotle Mexican Grill and the Coalition of Immokalee Workers (CIW), a farmworker-based human rights organization, have reached an agreement that brings Chipotle’s commitment to sustainable food to the CIW’s Fair Food Program.

The agreement, which will improve wages and...

Healthy menu options and philanthropic efforts have become expected weapons in every quick serve’s arsenal over the last few years. Now, major brands are increasingly figuring out how to kill two birds with one stone by combining those efforts.

Chipotle Mexican Grill, for example,...

Starbucks is the top quick-service restaurant brand with $87.4 million of Impact Media Value according to General Sentiment’s Q2 2012 QSR MediaMatch report.

McDonald’s ($39.4 million), Taco Bell ($38.7 million), Burger King ($37.4 million), and Chipotle ($29.5 million) round...

Chipotle Mexican Grill announced that it has reached an important milestone in its efforts to serve sour cream and cheese made with milk from pasture-raised dairy cows.

Beginning this month, 100 percent of the restaurants' sour cream will come from pasture-raised cattle. Under this...

Clothing brand Billabong announced its partnership with the Chipotle Cultivate Foundation, an organization committed to creating a more sustainable and healthful food supply and to raising awareness concerning food issues, as the beneficiary of this year's Design for Humanity event.

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June 2012

In the highly competitive restaurant industry, where innovation reigns, a lot can happen in the span of half a decade. Five years ago, the quick-serve industry was a different place. Five Guys was mostly a regional player and the better-burger category had yet to explode. Chipotle started making...