Chipotle

Quick service concepts like Chick-fil-A use marketing to improve brand image.
January 2014

Seven ways quick serves can elevate themselves from good to great.

Chipotle Mexican Grill will donate $100,000 to support the California State Parks Foundation’s (CSPF) fundraising efforts following a $22 million budget cut to state parks, resulting in the scheduled closure of up to 70 California parks on July 1, 2012.

On Saturday, June 30, 2012,...

Fast-casual chains strengthened their gains on the overall restaurant industry, with the top 150 fast-casual chains growing 8.4 percent to $21.5 billion in 2011, a faster rate than in 2010 (6.6 percent). In comparison, 2011 sales growth for the ...

This Earth Day, April 22, Chipotle Mexican Grill will reward eco-friendly customers with a free burrito, bowl, salad, or order of tacos if they purchase a Chipotle-branded repurposed billboard lunch bag from Chipotle’s online store between now and...

Winick Realty Group LLC announced the availability of 14,000 square feet of retail space at 281 Broadway, located between Chambers and Reade Streets in the heart of the Financial District.

Encompassing three floors, the space includes 3,500 square feet of ground floor retail, as well as 5...

During last night's Grammy award show, the biggest news occured during a commercial break.

Fast-casual burrito concept Chipotle debuted its first national television spot, which included a soundtrack by rock superstars Coldplay and country music legend Willie Nelson.

Chipotle Mexican Grill executives sounded an optimistic note for the coming year during the company's fourth-quarter earnings call, despite an anticipated double-digit rise in costs for the company's ...

February 2012

When the National Restaurant Association (NRA) unveiled the results of its “What’s Hot in 2012” chef survey in...

January 2012

As Americans’ hunger for burgers and chicken continues to grow, restaurant operators are tweaking their menus to meet consumers’ demands for new meats and higher quality.

An increasing number of limited-service restaurants have added better and more “natural” meat...

Congresswoman Louise Slaughter (NY-28), Ranking Member of the House Rules Committee, responded to the announcement by the FDA that it is withdrawing proposals to remove approvals for two antibiotics used in livestock feed. The announcement comes after the U.S. Department of Agriculture recalled...

Agriculture Deputy Secretary Kathleen Merrigan, along with leaders from food and agriculture organizations, introduced today a free online tool to help U.S. producers of all sizes achieve Good Agricultural Practices (GAP) harmonized standards and certification, helping to further expand economic...

In a Congressional briefing on Capitol Hill today, Chipotle CEO Steve Ells called for an end to the overuse of antibiotics in American meats. Ells’ wildly successful 1,200-unit Mexican fast casual only uses hormone- and antibiotic-free meats.

“It’s going to take...

Leading restaurants are expanding the protein selection on their menus by offering more pork dishes, according to foodservice consultants Technomic.

With a 7 percent increase in menu mentions over the past year, pork is now being showcased in appetizers, entrees, and sides. This protein...

November 2011

With 12.8 million workers, the restaurant industry is one of the largest employers in the country. Industry champions often boast of the distinction, and particularly now, with national unemployment at 9.1 percent, it appears as if the restaurant industry is playing a hefty role in the U.S....

With the housing market still depressed, food prices on the rise, and unemployment hovering above 9 percent, some economists now fear that the nation is on the verge of entering a second round of recession, if it hasn’t already.

While the prospect of a “double dip” into...

Chipotle Mexican Grill will host its first-ever festival celebrating food, music, and ideas on October 1 in Chicago’s Lincoln Park. “Cultivate Chicago,” a one-day festival, will occur from 11 a.m. to 7 p.m. and feature a unique combination of live music, art, and food made with...

The menu-labeling mandate that will eventually require all chain restaurants to post calorie counts on their menuboards was met with optimism that the restaurant industry had turned a new leaf in nutrition. But a recent study suggests there’s a lot of work to do before restaurants’...

A four day-old baby, appropriately dubbed “Our Four Day Old Burrito,” was chosen as the winner of Chipotle Mexican Grill’s “Wrap What You Love” contest. The contest challenged the creativity of Chipotle’s customers who submitted photos of their favorite...

July 2011

Pop culture has not been kind to the quick-service industry.

From the lovable-but-dumb employees in Good Burger to the drug-addled protagonists of Harold and Kumar Go to White Castle, the industry is seen as a haven for dimwits, losers, and the vaguely criminal. Thousands of...

June 2011

A group of cartoon superheroes dubbed the Super Delicious Ingredient Force that lives in a “Fortress of Flavor” will never be the stars of a marketing campaign for Panera Bread. Chipotle CEO Steve Ells will never say that a $2.69 taco is expensive. And it’s highly unlikely that...

June 2011

When Superior Uniform Group (sug) began manufacturing uniforms in 1920, chances are no one in the company ever thought it would launch a media division more than nine decades later. But in a sign of the times—in which more businesses than not are undergoing major technological...