Chipotle

Chipotle’s Annual Halloween Boorito Fundraiser Returns

 

Chipotle Mexican Grill announced the return of its long-standing tradition and popular Halloween fundraiser known as Boorito. This Halloween, Chipotle will treat customers dressed in costume to a burrito, bowl, salad, or order of tacos for only $3 from 4 p.m. to closing. Proceeds from the fundraiser of up to $1 million will benefit the Chipotle Cultivate Foundation.

For Future’s Sake

Sustainable practices are all the rage across the restaurant industry these days.

The expansive show floors at the National Restaurant Association’s annual trade show in May confirmed that the momentum behind these initiatives isn’t waning. From tableware and takeout containers to faucets, lighting, and cleaning products, green was the word. That also extends to the proteins most quick-service and fast-casual restaurants use as their menuboard centerpieces.

Chipotle Tackles Food Issues With Interactive Game

Chipotle Mexican Grill launched “The Scarecrow,” an arcade-style adventure game for iPhone, iPad, and iPod touch, along with a companion animated short film of the same name.

Both the game and the film depict a scarecrow’s journey to bring wholesome food back to the people by providing an alternative to the processed food that dominates his world. The game and the film were created in partnership with Academy Award–winning Moonbot Studios and CAA Marketing, a division of Creative Artists Agency.

Flavors of the World

Although most restaurants will change ingredients in an entrée to meet a guest’s request, a growing number of pizza and ethnic eateries are letting diners build their own menu items from scratch.

“It’s a system that delicatessens and street-food vendors worldwide have used for years. For many consumers, the concept of having restaurant staff assemble fresh, high-quality food in front of you to your design has great appeal,” says Darren Tristano, executive vice president of Chicago-based market research firm Technomic Inc.

The Grass is Always Greener

When customers stroll into Raj Pannu’s Subway store in LaPlace, Louisiana, they’re excited to find the lights react to motion sensors. They love the chairs and tables made from refurbished material, and they’re even impressed by the water-saving toilets.

A Subway franchisee for 18 years, Pannu ensured her sixth store was certified green by the U.S. Green Building Council. She crunched the numbers before going for the LEED certification, and her efforts paid off: She now saves $300–$400 in electricity and $70–$80 in water each month.

Jimmy John’s, Chipotle Ranked Among Fastest-Growing Chains

The list of the fastest-growing retailers this year tells a story of consumers’ growing affinity for fast-fashion, specialty grocery items, and apparel. STORES Hot 100 Retailers list, published annually in the August issue of STORES magazine, consists of retail companies that reported the greatest increase in domestic sales between 2011 and 2012. All public and private companies with more than $300 million in sales were eligible for the list, which was compiled by Kantar Retail.

 

Looking for Sustainability Advice? The NRA Has It

The National Restaurant Association (NRA) has unveiled a new report focused on sustainability best practices for the foodservice industry. 

Created under the NRA’s Conserve initiative, the free report, “Bright Ideas: Sustainability Tips from Industry Experts,” features tips, trends, and real-world advice from industry experts who appeared at this year’s National Restaurant Association Restaurant, Hotel-Motel Show in Chicago.

Chipotle Invites Fans to Join in 'Adventurrito' Treasure Hunt

Get ready to say “happy birthday” to one of your favorite foil-wrapped meals. In two weeks, Chipotle Mexican Grill will celebrate its 20th anniversary with a three-week-long treasure hunt, “Adventurrito,” that will take participants through a series of 20 online puzzles and daily prizes that will lead to the ultimate grand prize: free burritos for 20 years.

 

Chipotle Commits to 15M Pounds of Local Produce

Chipotle Mexican Grill plans to serve more than 15 million pounds of locally grown produce in its restaurants this year, up from its 2012 goal of 10 million pounds. As the only national restaurant company with a significant commitment to using local produce on a large scale, Chipotle has steadily increased its locally sourced produce supply since beginning the program in 2008.

 

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