Last year, activists in California collected 1 million signatures to put the California Right to Know Genetically Engineered Food Act on the November 2012 ballot. Named Proposition 37, the measure sought to make California the nation’s first state to require the labeling of foods that included genetically modified organisms (GMO).
Consumers are bombarded with advertisements every day, from commercials during their favorite TV shows to sponsored Facebook ads on their newsfeed.
Rather than getting lost in the shuffle, limited-service brands are looking to a new approach to marketing to increase their brand awareness and build trust with consumers: content marketing.
Content marketing goes beyond the traditional promotions, menu development shout-outs, and marketing campaigns and provides a brand’s customers with content and information that they actually need and want.
Chipotle Mexican Grill announced the return of its long-standing tradition and popular Halloween fundraiser known as Boorito. This Halloween, Chipotle will treat customers dressed in costume to a burrito, bowl, salad, or order of tacos for only $3 from 4 p.m. to closing. Proceeds from the fundraiser of up to $1 million will benefit the Chipotle Cultivate Foundation.
Sustainable practices are all the rage across the restaurant industry these days.
The expansive show floors at the National Restaurant Association’s annual trade show in May confirmed that the momentum behind these initiatives isn’t waning. From tableware and takeout containers to faucets, lighting, and cleaning products, green was the word. That also extends to the proteins most quick-service and fast-casual restaurants use as their menuboard centerpieces.
Chipotle Mexican Grill launched “The Scarecrow,” an arcade-style adventure game for iPhone, iPad, and iPod touch, along with a companion animated short film of the same name.
Both the game and the film depict a scarecrow’s journey to bring wholesome food back to the people by providing an alternative to the processed food that dominates his world. The game and the film were created in partnership with Academy Award–winning Moonbot Studios and CAA Marketing, a division of Creative Artists Agency.
Although most restaurants will change ingredients in an entrée to meet a guest’s request, a growing number of pizza and ethnic eateries are letting diners build their own menu items from scratch.
“It’s a system that delicatessens and street-food vendors worldwide have used for years. For many consumers, the concept of having restaurant staff assemble fresh, high-quality food in front of you to your design has great appeal,” says Darren Tristano, executive vice president of Chicago-based market research firm Technomic Inc.
When customers stroll into Raj Pannu’s Subway store in LaPlace, Louisiana, they’re excited to find the lights react to motion sensors. They love the chairs and tables made from refurbished material, and they’re even impressed by the water-saving toilets.
A Subway franchisee for 18 years, Pannu ensured her sixth store was certified green by the U.S. Green Building Council. She crunched the numbers before going for the LEED certification, and her efforts paid off: She now saves $300–$400 in electricity and $70–$80 in water each month.
The list of the fastest-growing retailers this year tells a story of consumers’ growing affinity for fast-fashion, specialty grocery items, and apparel. STORES Hot 100 Retailers list, published annually in the August issue of STORES magazine, consists of retail companies that reported the greatest increase in domestic sales between 2011 and 2012. All public and private companies with more than $300 million in sales were eligible for the list, which was compiled by Kantar Retail.
The National Restaurant Association (NRA) has unveiled a new report focused on sustainability best practices for the foodservice industry.
Created under the NRA’s Conserve initiative, the free report, “Bright Ideas: Sustainability Tips from Industry Experts,” features tips, trends, and real-world advice from industry experts who appeared at this year’s National Restaurant Association Restaurant, Hotel-Motel Show in Chicago.