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The Truth About Transparency
How to respond to consumers’ demands to know everything about your business.
Tale of Two Brands
McDonald’s used to own a majority stake in Chipotle. Now it might be losing its status as top industry influencer to Steve Ells & Co.
No Hangover in Sight
Naysayers have doubts about alcohol service in limited-service settings, but many fast casuals are partying on.
Anatomy of a Marketing Campaign
A breakdown of what makes a successful campaign, as seen through the lens of four quick-service marketing efforts.
Connecting the Dots
New technology allows quick serves to improve supply chain traceability.
Getting to the Meat of Marketing
Quick-serve brands adapt marketing strategies to highlight sustainable meat.
Pork’s versatility, cost effectiveness propel its addition to menus.
What Great Brands Do
Seven ways quick serves can elevate themselves from good to great.
Deconstruct breakfast items into a bowl to vary the morning menu mix.
2013’s 7 Best Brand Stories
Marketing and product moves from these quick serves kept the industry buzzing this year.
Chipotle Meets Pasture-Raised Sour Cream Goal
Chipotle Mexican Grill announced that it has reached an important milestone in its efforts to serve sour cream and cheese made with milk from pasture-...
Billabong Clothing Brand Partners with Chipotle
Clothing brand Billabong announced its partnership with the Chipotle Cultivate Foundation, an organization committed to creating a more sustainable an...
Chipotle Donates $100K to California State Parks
Chipotle Mexican Grill will donate $100,000 to support the California State Parks Foundation’s (CSPF) fundraising efforts following a $22 million budg...
Fast Casual Strengthens, Led by Panera, Five Guys
Fast-casual chains strengthened their gains on the overall restaurant industry, with the top 150 fast-casual chains growing 8.4 percent to $21.5 billi...
Pull a Free Burrito From Chipotle’s Recycled Lunch Bags
This Earth Day, April 22, Chipotle Mexican Grill will reward eco-friendly customers with a free burrito, bowl, salad, or order of tacos if they purcha...
Chipotle Gains New Real Estate on Broadway in New York
Winick Realty Group LLC announced the availability of 14,000 square feet of retail space at 281 Broadway, located between Chambers and Reade Streets i...
Chipotle Debuts First National Ad (Watch it!)
During last night's Grammy award show, the biggest news occured during a commercial break.
Chipotle Plans Biggest Growth Yet in 2012
Chipotle Mexican Grill executives sounded an optimistic note for the coming year during the company's fourth-quarter earnings call, despite an anticip...
Politician to FDA: 'Get Head Out of Sand'
Congresswoman Louise Slaughter (NY-28), Ranking Member of the House Rules Committee, responded to the announcement by the FDA that it is withdrawing p...
USDA Risk Management Tool Aims for GAP
Agriculture Deputy Secretary Kathleen Merrigan, along with leaders from food and agriculture organizations, introduced today a free online tool to hel...
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