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The Truth About Transparency
How to respond to consumers’ demands to know everything about your business.
Tale of Two Brands
McDonald’s used to own a majority stake in Chipotle. Now it might be losing its status as top industry influencer to Steve Ells & Co.
No Hangover in Sight
Naysayers have doubts about alcohol service in limited-service settings, but many fast casuals are partying on.
Anatomy of a Marketing Campaign
A breakdown of what makes a successful campaign, as seen through the lens of four quick-service marketing efforts.
Connecting the Dots
New technology allows quick serves to improve supply chain traceability.
Getting to the Meat of Marketing
Quick-serve brands adapt marketing strategies to highlight sustainable meat.
Pork’s versatility, cost effectiveness propel its addition to menus.
What Great Brands Do
Seven ways quick serves can elevate themselves from good to great.
Deconstruct breakfast items into a bowl to vary the morning menu mix.
2013’s 7 Best Brand Stories
Marketing and product moves from these quick serves kept the industry buzzing this year.
Chipotle CEO Gets Political, Calls for Clean Food
In a Congressional briefing on Capitol Hill today, Chipotle CEO Steve Ells called for an end to the overuse of antibiotics in American meats.
Pork it Over: the Meat Expands its Role on Menus
Leading restaurants are expanding the protein selection on their menus by offering more pork dishes, according to foodservice consultants Technomic.
Chipotle to Bring Food, Music, Art to Chicago in October
Chipotle Mexican Grill will host its first-ever festival celebrating food, music, and ideas on October 1 in Chicago’s Lincoln Park.
Chipotle Rewards Gold with Green
A four day-old baby, appropriately dubbed “Our Four Day Old Burrito,” was chosen as the winner of Chipotle Mexican Grill’s “Wrap What You Love” contes...
Exclusive First Peek! Fast-Casual Top 100
Last week QSR's in-house fast-casual expert, George Green, snagged the interview of the season with Darren Tristano, executive vice president at leadi...
Elite Chipotle Club Adds 200th Member
Chipotle Mexican Grill’s co-CEOs Steve Ells and Monty Moran announced the promotion of the company’s 200th Restaurateur, a position reserved for its m...
Chipotle Reveals Asian Concept
Chipotle Mexican Grill unveiled additional details for its new restaurant concept slated to open this summer.
Chipotle Chooses Rokkan for Digital Campaign
Chipotle Mexican Grill has chosen Rokkan, a New York-based digital agency, for several digital marketing and brand awareness initiatives for 2011.
Chipotle as Good as Gold for the Next Four Months
Chipotle Mexican Grill began celebrating the 18th anniversary of its focus on using high-quality ingredients by wrapping its burritos in gold. Beginni...
The Surprise in Chipotle’s Test Kitchen
Nate Appleman was working at A16 in San Francisco when, one day in early September, a man named Phil Petrilli decided to introduce himself to the chef...
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