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The Truth About Transparency
How to respond to consumers’ demands to know everything about your business.
Tale of Two Brands
McDonald’s used to own a majority stake in Chipotle. Now it might be losing its status as top industry influencer to Steve Ells & Co.
No Hangover in Sight
Naysayers have doubts about alcohol service in limited-service settings, but many fast casuals are partying on.
Anatomy of a Marketing Campaign
A breakdown of what makes a successful campaign, as seen through the lens of four quick-service marketing efforts.
Connecting the Dots
New technology allows quick serves to improve supply chain traceability.
Getting to the Meat of Marketing
Quick-serve brands adapt marketing strategies to highlight sustainable meat.
Pork’s versatility, cost effectiveness propel its addition to menus.
What Great Brands Do
Seven ways quick serves can elevate themselves from good to great.
Deconstruct breakfast items into a bowl to vary the morning menu mix.
2013’s 7 Best Brand Stories
Marketing and product moves from these quick serves kept the industry buzzing this year.
The Surprise in Chipotle’s Test Kitchen
Nate Appleman was working at A16 in San Francisco when, one day in early September, a man named Phil Petrilli decided to introduce himself to the chef...
Results Are In for Chipotle
Chipotle Mexican Grill reported financial results for its fourth quarter and full year ending December 31, 2010, including a 24.5 percent revenue incr...
Starbucks Twice as Good as McDonald's in Media Impact
Media measurement technology firm General Sentiment released its newest brand analysis, the Fall 2010 Fast Food Industry Report.
Chipotle Wants to Be Scared—by Processed Foods
Through “Boorito 2010: The Horrors of Processed Food” program, Chipotle will donate up to $1 million to benefit
Jamie Oliver’s Food Revolution
Chipotle Wants Your Junk
Chain invites customers to forward on junk e-mails, committing $100,000 to school lunch program if it receives 1 million e-mails.
Chipotle Hits 1,000 Stores Milestone
Chipotle opened its 1,000th restaurant today in Flower Mound, Texas.
Chipotle Raises Bar with Naturally Raised Meats
Chipotle Mexican Grill continues to serve more naturally raised meat than any other national restaurant company.
Chipotle Opens First Location Across the Pond
The burrito chain opened its first European location in London, England, today, and it's currently looking for more international location opportunities in France and Germany.
Chipotle Asks Kids: Whats On Your Plate?
The fast-casual's collaboration with Aubin Pictures will bring the new documentary film "What's On Your Plate?" across the country.
Growing Mexican Chains Mostly Fast Casual
Nine of 10 fastest growing Mexican limited-service restaurants in 2008 were fast-casual chains, according to Technomic.
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In the Store
Women in Foodservice
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Vegan Fare Finds Traction among Millennials
ProStart Students Put to the Test in NRAEF Competition
CKE Marks 300th Restaurant in the Middle East
Burger 21 Opens Second Restaurant in South Florida
Cooper-Atkins Supports Troops With Coffee Donations
HoneyBaked Ham Co Preps For Growth
Average Unit Volume Grows For Tropical Smoothie Café
Quiznos Offers Pretzel Bread Subs For National Pretzel Day
Carvel Celebrates Free Cone Day With Nutella Offerings
Rita's Italian Ice Partners With Sandella's Flatbread Café
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