industry headlines

Chipotle Chooses Rokkan for Digital Campaign

2011-04-04 Chipotle Mexican Grill has chosen Rokkan, a New York-based digital agency, for several digital marketing and brand awareness initiatives for 2011.

Chipotle as Good as Gold for the Next Four Months

2011-03-01 Chipotle Mexican Grill began celebrating the 18th anniversary of its focus on using high-quality ingredients by wrapping its burritos in gold. Beginni...

The Surprise in Chipotle’s Test Kitchen

2011-02-22 Nate Appleman was working at A16 in San Francisco when, one day in early September, a man named Phil Petrilli decided to introduce himself to the chef...

Results Are In for Chipotle

2011-02-11 Chipotle Mexican Grill reported financial results for its fourth quarter and full year ending December 31, 2010, including a 24.5 percent revenue incr...

Starbucks Twice as Good as McDonald's in Media Impact

2010-12-08 Media measurement technology firm General Sentiment released its newest brand analysis, the Fall 2010 Fast Food Industry Report.

Chipotle Wants to Be Scared—by Processed Foods

2010-10-06 Through “Boorito 2010: The Horrors of Processed Food” program, Chipotle will donate up to $1 million to benefit Jamie Oliver’s Food Revolution.

Chipotle Wants Your Junk

2010-07-20 Chain invites customers to forward on junk e-mails, committing $100,000 to school lunch program if it receives 1 million e-mails.

Chipotle Hits 1,000 Stores Milestone

2010-06-23 Chipotle opened its 1,000th restaurant today in Flower Mound, Texas.

Chipotle Raises Bar with Naturally Raised Meats

2010-06-07 Chipotle Mexican Grill continues to serve more naturally raised meat than any other national restaurant company.

Chipotle Opens First Location Across the Pond

2010-05-10 The burrito chain opened its first European location in London, England, today, and it's currently looking for more international location opportunities in France and Germany.