Chipotle

The 5 in 5

In the highly competitive restaurant industry, where innovation reigns, a lot can happen in the span of half a decade. Five years ago, the quick-serve industry was a different place. Five Guys was mostly a regional player and the better-burger category had yet to explode. Chipotle started making headlines with its commitment to sustainable food. And operators were raving about hot trends like eco-friendly packaging and the renewed focus on coffee.

Chipotle Donates $100K to California State Parks

Chipotle Mexican Grill will donate $100,000 to support the California State Parks Foundation’s (CSPF) fundraising efforts following a $22 million budget cut to state parks, resulting in the scheduled closure of up to 70 California parks on July 1, 2012.

On Saturday, June 30, 2012, Chipotle urges guests to take advantage of California’s parks, the day before many of them close, by offering half off Burritos by the Box orders of six or more from its California restaurants.

Fast Casual Strengthens, Led by Panera, Five Guys

Fast-casual chains strengthened their gains on the overall restaurant industry, with the top 150 fast-casual chains growing 8.4 percent to $21.5 billion in 2011, a faster rate than in 2010 (6.6 percent). In comparison, 2011 sales growth for the Top 500 U.S. chains was 3.5 percent.

Pull a Free Burrito From Chipotle’s Recycled Lunch Bags

This Earth Day, April 22, Chipotle Mexican Grill will reward eco-friendly customers with a free burrito, bowl, salad, or order of tacos if they purchase a Chipotle-branded repurposed billboard lunch bag from Chipotle’s online store between now and April 14. Chipotle will donate all of its proceeds from the sale of the bags to the Chipotle Cultivate Foundation.

Chipotle Gains New Real Estate on Broadway in New York

Winick Realty Group LLC announced the availability of 14,000 square feet of retail space at 281 Broadway, located between Chambers and Reade Streets in the heart of the Financial District.

Encompassing three floors, the space includes 3,500 square feet of ground floor retail, as well as 5,000 square feet on both the second floor and lower level. It features 75 feet of windows on Broadway, offering excellent visibility to the traffic from nearby J&R Music World, Century 21, Potbelly Sandwiches, Duane Reade, City Hall and the Federal Building.

Chipotle Plans Biggest Growth Yet in 2012

Chipotle Mexican Grill executives sounded an optimistic note for the coming year during the company's fourth-quarter earnings call, despite an anticipated double-digit rise in costs for the company's naturally cultivated commodities.

Montgomery Moran, co-CEO of Chipotle, said the company expects to open 155–165 new Chipotle locations in 2012.

Popular Menu Proteins

As Americans’ hunger for burgers and chicken continues to grow, restaurant operators are tweaking their menus to meet consumers’ demands for new meats and higher quality.

An increasing number of limited-service restaurants have added better and more “natural” meat to their repertoires. At the same time, they are featuring other proteins.

From the growth of Angus menu items to the specialty burger craze, there has been no slowdown in sales of beef on a bun, according to a Technomic study last summer.

Politician to FDA: 'Get Head Out of Sand'

Congresswoman Louise Slaughter (NY-28), Ranking Member of the House Rules Committee, responded to the announcement by the FDA that it is withdrawing proposals to remove approvals for two antibiotics used in livestock feed. The announcement comes after the U.S. Department of Agriculture recalled meat contaminated with antibiotic-resistant Salmonella earlier this month.

Pages