Chipotle

Two Birds, One Stone

Brands combine ever-important healthy eating and philanthropic efforts.

Kids' meal purchases at Chipotle in August helped the Veggie U nonprofit.
Kids' meal purchases at Chipotle in August helped the Veggie U nonprofit.

Healthy menu options and philanthropic efforts have become expected weapons in every quick serve’s arsenal over the last few years. Now, major brands are increasingly figuring out how to kill two birds with one stone by combining those efforts.

Chipotle Mexican Grill, for example, has helped spread the message about nutrition and sustainable agriculture in schools through a partnership with the Milan, Ohio–based nonprofit Veggie U.

Starbucks Holds $87.4M in Impact Media Value

Starbucks is the top quick-service restaurant brand with $87.4 million of Impact Media Value according to General Sentiment’s Q2 2012 QSR MediaMatch report.

McDonald’s ($39.4 million), Taco Bell ($38.7 million), Burger King ($37.4 million), and Chipotle ($29.5 million) round out the top five. The top six brands in the rankings have remained unchanged since the last report.

Chipotle Meets Pasture-Raised Sour Cream Goal

Chipotle Mexican Grill announced that it has reached an important milestone in its efforts to serve sour cream and cheese made with milk from pasture-raised dairy cows.

Beginning this month, 100 percent of the restaurants' sour cream will come from pasture-raised cattle. Under this protocol, cows have daily access to outdoor pastures, are never given added hormones, and are fed a plant-based diet. In addition, the animals must have access to shelter, housing, or windbreaks that provide adequate protection from the elements.

Billabong Clothing Brand Partners with Chipotle

Clothing brand Billabong announced its partnership with the Chipotle Cultivate Foundation, an organization committed to creating a more sustainable and healthful food supply and to raising awareness concerning food issues, as the beneficiary of this year's Design for Humanity event.

To kick off the partnership, Billabong and the Chipotle Cultivate Foundation will host an intimate farm-to-table dinner on June 21, 2012, at The Ecology Center, Orange County's premier eco-educational facility in San Juan Capistrano, California.

The 5 in 5

In the highly competitive restaurant industry, where innovation reigns, a lot can happen in the span of half a decade. Five years ago, the quick-serve industry was a different place. Five Guys was mostly a regional player and the better-burger category had yet to explode. Chipotle started making headlines with its commitment to sustainable food. And operators were raving about hot trends like eco-friendly packaging and the renewed focus on coffee.

Chipotle Donates $100K to California State Parks

Chipotle Mexican Grill will donate $100,000 to support the California State Parks Foundation’s (CSPF) fundraising efforts following a $22 million budget cut to state parks, resulting in the scheduled closure of up to 70 California parks on July 1, 2012.

On Saturday, June 30, 2012, Chipotle urges guests to take advantage of California’s parks, the day before many of them close, by offering half off Burritos by the Box orders of six or more from its California restaurants.

Fast Casual Strengthens, Led by Panera, Five Guys

Fast-casual chains strengthened their gains on the overall restaurant industry, with the top 150 fast-casual chains growing 8.4 percent to $21.5 billion in 2011, a faster rate than in 2010 (6.6 percent). In comparison, 2011 sales growth for the Top 500 U.S. chains was 3.5 percent.

Pull a Free Burrito From Chipotle’s Recycled Lunch Bags

This Earth Day, April 22, Chipotle Mexican Grill will reward eco-friendly customers with a free burrito, bowl, salad, or order of tacos if they purchase a Chipotle-branded repurposed billboard lunch bag from Chipotle’s online store between now and April 14. Chipotle will donate all of its proceeds from the sale of the bags to the Chipotle Cultivate Foundation.

Chipotle Gains New Real Estate on Broadway in New York

Winick Realty Group LLC announced the availability of 14,000 square feet of retail space at 281 Broadway, located between Chambers and Reade Streets in the heart of the Financial District.

Encompassing three floors, the space includes 3,500 square feet of ground floor retail, as well as 5,000 square feet on both the second floor and lower level. It features 75 feet of windows on Broadway, offering excellent visibility to the traffic from nearby J&R Music World, Century 21, Potbelly Sandwiches, Duane Reade, City Hall and the Federal Building.

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