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The Truth About Transparency
How to respond to consumers’ demands to know everything about your business.
Tale of Two Brands
McDonald’s used to own a majority stake in Chipotle. Now it might be losing its status as top industry influencer to Steve Ells & Co.
No Hangover in Sight
Naysayers have doubts about alcohol service in limited-service settings, but many fast casuals are partying on.
Anatomy of a Marketing Campaign
A breakdown of what makes a successful campaign, as seen through the lens of four quick-service marketing efforts.
Connecting the Dots
New technology allows quick serves to improve supply chain traceability.
Getting to the Meat of Marketing
Quick-serve brands adapt marketing strategies to highlight sustainable meat.
Pork’s versatility, cost effectiveness propel its addition to menus.
What Great Brands Do
Seven ways quick serves can elevate themselves from good to great.
Deconstruct breakfast items into a bowl to vary the morning menu mix.
2013’s 7 Best Brand Stories
Marketing and product moves from these quick serves kept the industry buzzing this year.
Chipotle Hitting the Solar Switch
Burrito company announces that it will install solar panels on 75 restaurants in the next year.
'My Chipotle' Ad Contest Crowns Winner
Contest asked customers to promote their favorite menu combination at Chipotle.
Chipotle Agrees to Increase Tomato-Picker Wages
Workers for East Coast Farms in Florida will receive wage increase of 64 percent.
Chipotle Releases Ordering App
New app lets customers order and pay for items, and save favorites for future use.
Chipotle Promotes Food Documentary, “Food, Inc.”
Chipotle and filmmakers hope to make consumers more conscious of consuming food made with natural ingredients.
Illinois Chipotle Earns LEED Platinum
Highest LEED certification awarded to member of LEED for Retail pilot program.
Chipotle to Award Cash, Menu Spot to Contest Winner
Winner of "My Chipotle" ad submission campaign could have favorite meal combo added to menu.
Quick-Serve Chains Named Best Three D.C. Burritos
readers poll has California Tortilla on top.
Chipotle Expands Locally Grown Produce Program
The fast-casual will increase its existing program by 10 percent.
Chipotle: 60,000 Menu Items Strong
The Mexican quick-serve sets out to remind customers of their options.
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Food & Beverage
Marc Halperin: Resident F&B Expert
Ingredients & Dayparts
Denise Lee Yohn: QSR’s Marketing Guru
In the Store
Women in Foodservice
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