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The Truth About Transparency
How to respond to consumers’ demands to know everything about your business.
Tale of Two Brands
McDonald’s used to own a majority stake in Chipotle. Now it might be losing its status as top industry influencer to Steve Ells & Co.
No Hangover in Sight
Naysayers have doubts about alcohol service in limited-service settings, but many fast casuals are partying on.
Anatomy of a Marketing Campaign
A breakdown of what makes a successful campaign, as seen through the lens of four quick-service marketing efforts.
Connecting the Dots
New technology allows quick serves to improve supply chain traceability.
Getting to the Meat of Marketing
Quick-serve brands adapt marketing strategies to highlight sustainable meat.
Pork’s versatility, cost effectiveness propel its addition to menus.
What Great Brands Do
Seven ways quick serves can elevate themselves from good to great.
Deconstruct breakfast items into a bowl to vary the morning menu mix.
2013’s 7 Best Brand Stories
Marketing and product moves from these quick serves kept the industry buzzing this year.
Quick-Serve Chains Named Best Three D.C. Burritos
readers poll has California Tortilla on top.
Chipotle Expands Locally Grown Produce Program
The fast-casual will increase its existing program by 10 percent.
Chipotle: 60,000 Menu Items Strong
The Mexican quick-serve sets out to remind customers of their options.
Chipotle Sees Across-the-Board Increases in Q1 2009
"We are very pleased with our first quarter," says the restaurant's co-CEO.
Corner Bakery Named One of Health Magazine's Healthiest Quick-Serve Chains
The brand is No. 5 on the magazine's top 10 list.
Chipotle Rights Sluggish Creative
“Our marketing strategy has not kept pace with developments in our food,” says Steve Ells.
New CEO and Market for Chipotle
Monty Moran is Co-CEO. First European store to open in fourth quarter 2009.
Chipotle Clears the Air about Cereplast
The chain denies earlier claims of systemwide roll out.
Chipotle Enhances Online Ordering Program
The company added a secure credit card payment capability that can save customers’ information.
Chipotle Falls Victim to Economy
The company posted its first profit fall since going public and warns of menu price increases.
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Food & Beverage
Marc Halperin: Resident F&B Expert
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Denise Lee Yohn: QSR’s Marketing Guru
In the Store
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The Viral Pretzel
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