Just one year ago, New York City–based Chloe's Soft Serve Fruit Co.—a brand known for making healthy alternatives to soft-serve ice cream and frozen yogurt—was struggling to find a niche for its frozen treat. Michael Sloan, cofounder and CEO of Chloe's, says there were a number of factors working against the brand.
Chloe's Soft Serve Fruit Co
After Hurricane Sandy ripped through New York, New Jersey, and other East Coast cities along the way, many quick serves in the path of the storm were left reeling.
Hundreds of stores and businesses—and hundreds of thousands more living in the area—remain without power and are still struggling to get back on their feet days after Sandy swept through. Some experts predict the storm could cost up to $20 billion in damage, property losses, and lost revenue.