Chronic Tacos

The Dawn of Daylong Breakfast?

Consumer demand for breakfast all day is at an all-time high. Will operators respond?
Quick service restaurants debate adding all day breakfast hours.
With consumer demand for breakfast served all day at an all-time high, quick-serve brands like Chronic Tacos are choosing to not limit their breakfast hours.

While breakfast may not be the quick-service industry’s biggest daypart, there could be enough demand for breakfast foods to become a daylong staple.

According to the National Restaurant Association’s (NRA) 2015 Restaurant Industry Forecast, seven out of 10 consumers say they want restaurants to serve breakfast throughout the day. Millennials are more interested in breakfast for dinner than any other age group before them.

Chronic Tacos Signs Multi-Unit Franchise Deals

Chronic Tacos has signed multi-unit franchise agreements for 12 new locations in Colorado, three locations with the opportunity for 12 additional in Washington, and its first location in Phoenix with the opportunity for 14 additional Arizona locations. New California-based locations currently in development include Bakersfield, Costa Mesa, San Luis Obispo, Santa Barbara, Redlands, and Valencia. North Carolina will be Chronic Tacos’ first East Coast outpost with 3 new locations popping up in the state.

Chronic Tacos Meets Spicy Trend With Ghost Pepper Sauce

Following consumer demand for spicier items, the dangerously hot Chronic Tacos Ghost Pepper Hot Sauce has been added to the Chronic Tacos’ core menu and can be found at all corporate and franchised locations. 

Since 2000, the American hot sauce market has grown by 150 percent. That’s more than that of the barbecue sauce, ketchup, mayonnaise, and mustard markets combined. As hot sauce heats up, U.S. businesses and restaurants like Chronic Tacos are responding to the increased demand.

Chronic Tacos Raises $10K to Fight Childhood Hunger

Through a recent month-long fundraising campaign by Chronic Tacos, a California-inspired Mexican grill that celebrates the authenticity and individuality of its customers, the initiative to end childhood hunger in America took another step forward. Raising $10,000 to benefit No Kid Hungry, Chronic Tacos has found a cause that speaks true to its brand message.

Chronic Tacos Continues to Support No Kid Hungry

A month-long fundraising campaign organized by Chronic Tacos, a California-inspired Mexican grill, is aiming to provide meals to 250,000 kids by raising $25,000 throughout the month of September. The campaign continues on September 22, when 15 percent of the sales made at the U.S. Chronic Tacos locations that day will be donated to No Kid Hungry.

Chronic Tacos Serves Up New Items in Response to Study

After conducting a recent focus group study, Chronic Tacos is launching a new and improved menu to cater to its customers’ desires. From offering entirely new dishes to redesigning the menu, Chronic Tacos is on a mission to serve up only the highest quality of flavor and fulfillment.

Chronic Tacos Caters to Health-Conscious Eaters

With the conclusion of the food-heavy holiday season, many people are starting to boost their exercise and diet plans, which is usually also accompanied by cutting out certain types of indulgences like dining at fast casual restaurants. To combat this trend, Mexican food concept, Chronic Tacos, rolled out its health-conscious menu options that include gluten free, vegetarian, and low carb dishes.

 

Ones To Watch: Chronic Tacos

Chronic Tacos CEO Michael Mohammed says it’s the recipes that make his California-based quick-serve concept stand out in the fast-casual Mexican food arena.

“The founders bought the recipes from a family friend, who was third-generation Mexican-American,” Mohammed says. “The flavor is more authentic. The recipes are a little more complicated, and you really notice the flavors.”

The Ultimate Investment

At some point, most customers have the unpleasant experience of walking into a quick serve, ordering food, and getting a less-than-warm greeting from an employee who seems disconnected from his work and guests. These diners may think the attitude is entirely the employee’s fault, but it may stem from a lack of corporate involvement at the unit level.

In fact, a recent study by Atlanta-based internal communications agency Tribe Inc. revealed that a disconnect between corporate and front-line employees can lead to poor customer service and low morale in the unit.

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