Rob Crews, EVP and chief marketing officer for Church’s Chicken announces that ESW Partners will be Church’s new creative ad agency of record. The Chicago-based agency has experience working with other fast food chains over the last decade.
Starting today at all participating Church’s Chicken restaurants, the quick-service chain is featuring the Ultimate Value Trio, a new twist to its already popular Value Sandwich.
The sandwich trio delivers new flavors to Church’s Value Sandwich.
· Jalapeno Bomber Chicken Sandwich: three Jalapeno Bombers, mayonnaise, and lettuce
· BBQ Bacon & Cheese Chicken Sandwich: bacon, cheese, honey barbecue sauce, and lettuce
Church’s Chicken has been serving families its world-famous chicken since 1952 and Hasbro has been providing families with a variety of entertainment since the early 1930s.
So it’s no wonder that the two brands are partnering for a Family Fun Giveaway during the holiday season. Prize recipients will be randomly selected and awarded just in time for the lucky winners to start their New Year with good news.
Church’s Big Tex Tender Sandwich, a sandwich with a taste as big as Texas, is making its debut on the quick-serve chain’s menu at participating Church’s Chicken restaurants.
Church’s Big Tex Tender Sandwich starts with one of the brand’s most popular menu items: its Tender Strips.
Church’s Tender Strips are freshly prepared, hand-battered and breaded, 100 percent breast meat. Two chicken tenders are served on two buttery slices of Texas Toast and topped with fresh lettuce, pickles, and mayonnaise.
Church’s Chicken announced that Craig S. Prusher has joined the quick-serve chain as senior vice president, general counsel, and a member of the brand’s executive leadership team.
He will report directly to Jim Hyatt, president and CEO of Church’s Chicken.
In the last ten months since Hyatt joined as CEO of the brand, he has strengthened his management team with seasoned leaders with a wealth of experience in their respective fields to guide the company’s growth.
Jim Hyatt, president and chief executive officer of Church’s Chicken, announced today that Robert Crews will serve as the executive vice president, chief marketing officer for Church’s Chicken. He will report directly to Hyatt.
Quiznos, one of the nation’s premier quick-service restaurant chains and pioneer of the toasted sandwich, announced it has named Harsha V. Agadi as executive chairman of its Board of Managers.
Originally from Mumbai, India, Agadi brings more than 25 years’ experience with foodservice companies to the position, having worked with Domino’s Pizza, Pepsi, Kraft, General Foods, Little Caesars Enterprises, Church’s Chicken, and most recently, Friendly’s Ice Cream Company.
Church’s Chicken Chief Executive Officer Jim Hyatt, after only four months at the helm of the globally recognized quick-service chain, announced today key talent acquisitions and promotions to its leadership team.
“As we move forward to strengthen our brand globally and relentlessly work on improving restaurant operations and profitability for all our stakeholders, it’s important to continue to bring the right mix of experience, strategic foresight, and drive to our team,” says Jim Hyatt.
Effective immediately, the new leadership team members and promotions are as follows:
When people come to one of the 1,700 Church’s Chicken quick-service restaurants, they are usually on the go. These highly mobile customers will have a chance to use their phones to win a trip to see the premiere of the Warner Brothers movie, Joyful Noise, simply by texting.
This mobile campaign is being powered by Dallas-based social CRM (customer relationship management) marketing agency Pocketstop.
Church’s Chicken, the quick service restaurant chain, is partnering with Alcon Entertainment and Warner Bros. Pictures to celebrate the upcoming new film, Joyful Noise, starring Dolly Parton and Queen Latifah, in theaters Jan. 13, 2012. A national sweepstakes will award one lucky Church’s customer a prize package that includes a trip to Los Angeles to attend the movie premiere of Joyful Noise.