Atlanta-based Church’s Chicken, the franchisor and operator of 1700 restaurants around the world has named senior marketing executive and industry leader, Steve Davis as its chief concept officer. President and CEO, Jim Hyatt announced the appointment of Davis to this newly created position. “Steve will be instrumental in strengthening our domestic and international brand positioning and global strategy,” says Hyatt.
Church’s new Texas Chicken, debuting on the menu for a limited time, is a half chicken marinated in special seasonings and cooked without batter or breading to a juicy, crispy golden brown. While it’s still hot, the chicken is dusted with a special blend of Texas seasonings that melts into a barbecue glaze. The seasonings add a little bit of sweet and a little bit of spicy flavor and a smokiness reminiscent of your favorite backyard grilled chicken.
Church’s Chicken president and chief executive officer Jim Hyatt announced the appointment of Tony Moralejo as its chief development officer responsible for domestic and international expansion for the globally recognized quick-service chicken chain. His responsibilities also include franchising, reimaging, construction, and real estate management. Tony reports directly to Hyatt and is a member of the brand’s executive team.
Great quality and value are top of mind for today’s consumers, now more than ever. Church’s Chicken, the quick service restaurant chain, has taken a new approach to differentiate the brand from other quick service restaurant recession-proof deals with its new Limited Time Only “Almost Free” offering.
Church’s Chicken is introducing a bigger, better Honey-Butter Biscuit that will have the chain’s fans struggling to eat just one.
“Our biscuits have amazing crave-ability with our fans. Aside from our original and spicy chicken, the biscuits rise to the top of our customers’ must-have menu items when they visit our restaurants,” says Rob Crews, chief marketing officer for Church’s.
At participating Church’s Chicken restaurants around the country, Team Church’s is ready to kick-off its feast for families and friends as they gather around the television to watch the big game. Fans of Church’s can purchase a combination of Church’s freshly prepared chicken in Original or Spicy, Tender Strips, and crowd favorite, Jalapeño Cheese Bombers.
Church’s is once again serving up tastes from the sea at participating restaurants. Crispy battered and cooked to a golden brown, Church’s flaky white fish fillets are always popular this time of year. Church’s fries with two fish fillets and Church’s fish and chips meal will satisfy anyone’s hunger for a seafood lunch or dinner. Also, back on the menu is a customer favorite -- Church’s crunchy battered popcorn shrimp with just a little kick of spice. The seafood menu is available through March 31, 2013. Prices and offers vary at participating Church’s Chicken restaurants.
Rob Crews, EVP and chief marketing officer for Church’s Chicken announces that ESW Partners will be Church’s new creative ad agency of record. The Chicago-based agency has experience working with other fast food chains over the last decade.
Starting today at all participating Church’s Chicken restaurants, the quick-service chain is featuring the Ultimate Value Trio, a new twist to its already popular Value Sandwich.
The sandwich trio delivers new flavors to Church’s Value Sandwich.
· Jalapeno Bomber Chicken Sandwich: three Jalapeno Bombers, mayonnaise, and lettuce
· BBQ Bacon & Cheese Chicken Sandwich: bacon, cheese, honey barbecue sauce, and lettuce
Church’s Chicken has been serving families its world-famous chicken since 1952 and Hasbro has been providing families with a variety of entertainment since the early 1930s.
So it’s no wonder that the two brands are partnering for a Family Fun Giveaway during the holiday season. Prize recipients will be randomly selected and awarded just in time for the lucky winners to start their New Year with good news.