CiCi's Pizza

CiCi's Offers Financing Help to Franchisees with New Program

CiCi’s Pizza, home of the custom pizza buffet, announced its new investment and financing programs to help existing and prospective franchisees with funding options to further address the challenges of today’s lending environment. The new programs are part of the CiCi’s “Build the Brand” initiative to add 500 new restaurants by 2020.

CiCi's Pizza Launches Patriot Program

CiCi's Pizza announces the launch of the CiCi's Patriot Program to offer veterans a path to business ownership.

Through the CiCi's Patriot Program, the company will waive its franchise fee for the first restaurant and offer a 50 percent royalty fee reduction for the first full year in operation for all qualified, honorably discharged U.S. veterans. This totals to an approximate savings of $58,000.

CiCi's Pizza Breaks New Ads

Cici'sPizza debuts its new advertising campaign, titled “There’s More Where That Came From,” this week featuring TV, digital, and in-store elements.

The campaign’s first spot will introduce the newest addition to the CiCi’s Pizza buffet – The Hog Fest pizza, topped with crisp bacon, Italian sausage, sliced ham, and pepperoni.

CiCi's CEO: We're 'At the Start of Something Big'

CiCi’s Pizza recently unveiled a host of new strategies and tools for 2012 that it hopes will revamp the “Build the Brand” initiative, the 10-year plan CiCi’s implemented that will add 500 new restaurants by 2020.

These tools include a new advertising campaign, a redesigned website, new site models, an online ordering test, franchise incentive programs, new financing options, and new products each quarter.

CiCi’s to Unveil New Ad Campaign, Website

CiCi’s Pizza, home of the custom pizza buffet, announced today its 2012 growth plans to support its continuing 10-year “Build the Brand” initiative to add 500 new restaurants by 2020.

Progress in 2011 included 22 new restaurant openings, representing a nearly 25 percent increase in new locations over the previous year, and multiple new partnerships to accelerate expansion.

CiCi's Pizza Throwdown Winner Announced

With lightning speed, Florinda Albarron of the Tomball, Texas CiCi's Pizza restaurant, stretched, sauced and baked a full buffet of perfect CiCi's pizzas to win the second annual CiCi's Pizza Throwdown finals, held in Frisco, Texas, Tuesday, Jan. 17.

Ultimate Pizza Artist Albarron, a Houston resident, will receive an all-inclusive trip for four to Universal Studios in Orlando, $2,500 in cash and the coveted Crystal Pizza Cutter award.

The Growth 40

In October, upstart fast-casual burger concept Burger 21 launched its franchise program. Rather than pursuing partners to build the brand across the national landscape, Front Burner Brands, the Tampa-based parent company of Burger 21 and the popular Melting Pot restaurants, identified its first growth market: Orlando.

“Mickey Mouse does wonders,” Burger 21 vice president of franchise development Dan Stone says. “Orlando may not be Times Square in Manhattan, but it’s the equivalent of that in the Southeast.”

CiCi's Will Test Online Ordering in 6 Markets

CiCi’s Pizza, home of the custom pizza buffet, announced it has partnered with ONOSYS to test online ordering in Orlando, Florida; Charlotte, North Carolina; Austin, Texas; Richmond, Virginia; Denver; and Las Vegas. Tests will begin in early 2012 in support of CiCi’s “Build the Brand” growth strategy.  

New CiCi's Unit May Offer Glimpse of Things to Come

When the new CiCi’s Pizza location opened in Murphy, Texas, last Monday, it introduced a range of new design elements and features that could offer a peek into the future of the company.

The new unit sports a brighter color palette; new uniforms and menuboards; an expanded buffet and carryout; and even a new pricing structure.

Mike Shumsky, CEO of CiCi’s, says the company has undergone a reimaging the last two years that has transformed roughly 85 percent of its stores. But the Murphy location represents a whole new phase of branding.

CiCi's Hires New Dallas Agency

CiCi’s Pizza signed Publicis Dallas as its new agency of record as the company continues its “Build the Brand” growth strategy to add another 500 restaurants in 8-10 years.

Publicis Dallas will handle the $26 million account for CiCi’s, which will include strategic branding, traditional and digital creative communication, and through Publicis Groupe, media planning and buying services.

The new campaign will begin rolling out in 2012.  

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