Cinnabon

The Best of Both Worlds

Menu innovation remains one of the best ways a brand can stay fresh in consumers’ minds, and quick serves are taking product development to another level by partnering with other food brands to create new menu items.

These partnerships have created some of the most successful product launches in recent memory, including Taco Bell’s Doritos Locos Tacos and Popeyes’ Zatarain’s Butterfly Shrimp, to name a few.

Just Desserts

Baked desserts aren’t always at the forefront of customers’ dining decisions, but that doesn’t mean they need to be an afterthought. Cookies, cakes, pies, and other sweets have made their way onto menus of all types of limited-service restaurants, giving operators additional sales opportunities during lunch, dinner, and, increasingly, snacking periods.

Cinnabon Bakes Up More Business In Louisiana

Cinnabon plans to rapidly beef up its presence in the Bayou State by opening four mall-based franchise bakeries in the coming months in Louisiana.

Cinnabon has two Express bakeries inside Schlotzsky's restaurants in Alexandria and Lafayette, Louisiana, but the new locations would mark the only full bakery franchises in the state.

Cinnabon is seeking franchisees to develop bakeries in the following malls in Louisiana:

Cinnabon Delivers Sweet & Salty With Salted Caramel Treats

This fall, Cinnabon Bakeries are offering two new treats that provide a sweet and salty sensation in each taste. The Salted Caramel Center of the Roll and Salted Caramel Chillatta combine both sweet and savory.   

The two menu additions are available now through November 2 at participating Cinnabon Bakeries.

Cinnabon, Schlotzsky’s Unite At Memphis, TN Unit

Schlotzsky’s, home of The Original round toasted sandwich and Fresh-from-Scratch buns, today announced the grand reopening of the Schlotzsky’s location on Poplar Avenue in Memphis, Tennessee. The unit now features a Cinnabon Express inside, offering Memphis residents a fresh-baked sweet treat in addition to its sandwich menu. Schlotzsky’s is inviting the local community to stop by the celebration on September 9, which begins at 10:30 a.m. The first 50 customers to purchase six-pack of Cinnabon treats will receive free Schlotzsky’s for a year.

Keep In Touch

When George Michel took the chief executive reins at Boston Market in October 2010, he inherited a concept with a tumultuous 25-year history that included bankruptcy, a headline-grabbing purchase—and subsequent sale—by McDonald’s, uneven numbers, and fading consumer interest.

In no time, though, Michel instituted a number of changes to stabilize Boston Market, including one unusual initiative: making interaction with restaurant guests one of his top priorities. “Being close to the customer is critically important,” he says. “I get to learn what they value, what they appreciate.”

Cinnabon Debuts Line of Summer Drinks

Just in time for warm weather, Cinnabon is kicking off the season with a line-up of sweet summertime beverages, including one that pairs the bakery brand with delectable Reese's Peanut Butter Cups for the first time. The refreshing and indulgent drinks are available now at participating Cinnabon bakeries.

 

The Sweet Summertime beverage lineup includes:

 

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