Cinnabon’s Holiday Twist Abbreviates the Roll

Cinnabon regulars know what they like. That’s why they weren’t afraid to ask franchisees to create a dish consisting of only the center of the Classic Cinnamon Roll – and franchise partners listened.

When guest requests for this dish began to grow, partners trotted the idea up the totem pole to corporate.

“We agreed it was a fantastic idea,” says Kat Cole, chief operating officer at Cinnabon. “People were already asking for it, and it seemed like a good indication that it was something that should be tried nationwide.”