Today, The Coffee Bean & Tea Leaf is celebrating National Coffee Day with up to 15,000 commuters at Southern California's most heavily traveled transit hub, Union Station. Born and brewed in Southern California since 1963, the specialty coffee and tea retailer teamed with Metrolink to take over Union Station with mystery offers for commuters, the first-ever Coffee Bean & Tea Leaf train car, and seven decorated platforms.
Coffee Bean & Tea Leaf
Starting September 2, The Coffee Bean & Tea Leaf invites customers to sip on nostalgic fall dessert flavors with three new limited edition beverages: Butter Pecan Latte, Butter Pecan Ice Blended drink, and Pumpkin Chai Ice Blended drink. The new lineup joins returning fan favorites, Pumpkin Latte and Ice Blended drink. The five seasonal fall beverages from The Coffee Bean & Tea Leaf are available at participating locations through November 2.
The Coffee Bean & Tea Leaf is kicking off its annual Support At Home campaign in stores. Through August 10, the specialty coffee and tea retailer has teamed with its customers and Operation Homefront to donate coffee, tea, and financial donations to active military members, veterans, and families in need throughout the U.S. Operation Homefront is a nonprofit organization that provides emergency financial assistance and other support to families of service members and wounded warriors.
The Coffee Bean & Tea Leaf of Las Vegas is stepping up to support the Spread the Word to End the Word campaign on Wednesday, March 5, 2014, aimed at ending the hurtful use of the R-word, “retard,” directed at those with intellectual and developmental disabilities (IDD).
Held the first Wednesday in March, Spread the Word to End the Word was founded by college students in 2009 to promote respectful and inclusive language honoring the dignity and humanity of people with IDD.
The Coffee Bean & Tea Leaf announced the appointment of John Dawson as the brand’s new president and chief executive officer. He replaces Mel Elias, who will assume a position on the board of directors. Between now and January 1, they will work together to ensure a smooth transition. Elias has served as president and CEO since 2008 and has been with the company since the brand opened its first franchise stores in Singapore in 1996.
Powermat Technologies launched a pilot program with the Coffee Bean & Tea Leaf to bring Duracell Powermat wireless phone charging to consumers in the Los Angeles area. Customers who visit select locations of the Coffee Bean & Tea Leaf can charge their mobile phones through Duracell Powermat’s innovative and user-friendly platform for free.
Now more than ever, quick-service executives are opening their eyes to the wealth of opportunity that lies beyond U.S. borders, realizing that abroad is where the growth is—and for good reason.
“Domestic is one country; international is every other country,” says Bob Kaufman, vice president of business development for Southern California–based The Coffee Bean & Tea Leaf (CBTL).
“Of course international is huge, because of the sheer number of people and markets and opportunities.”
The Coffee Bean & Tea Leaf has named Mark Watkins its new vice president of operations, reporting directly to president and CEO Mel Elias.
In his new role, Watkins will oversee the growth of the company’s domestic operations, focusing on both continued growth and the development of team members at all levels to continue the positive community spirit and customer-focused service instilled in every store location.
The Coffee Bean & Tea Leaf has named John Theuer as its new chief financial officer, reporting directly to president and CEO Mel Elias.
In his new role, Theuer will oversee the accounting, finance, treasury, and IT departments. He will be responsible for all aspects of the company’s financial plans, policies, general accounting, budgeting, and growth planning.
Hilton Worldwide announced last week that it plans to open 500 new restaurants worldwide in the next three years, with a specific emphasis on quick serves. Up to a quarter of these restaurants will be within the company’s U.S. hotels.
QSR spoke to Beth Scott, vice president of food and beverage strategy and innovation, about plans for the new stateside restaurants.