The Coffee Bean & Tea Leaf

Coffee Bean & Tea Leaf Revamps Grab-and-Go for Fall

Just in time for fall, The Coffee Bean & Tea Leaf launched a new fresh fare food program at participating locations throughout Southern California. The new assortment, ranging in price from $3.95 to $5.95, provides customers ready-to-eat bites available all day, featuring wholesome ingredients such as quinoa, hummus, Greek yogurt, fruits, veggies, and more.

The Coffee Bean & Tea Leaf Launches New Marketing Campaign

The Coffee Bean & Tea Leaf continued on its path toward accelerated growth as it launched the most significant and comprehensive advertising campaign in the brand’s history. As part of a brand investment strategy, the initiative targets Millennials through radio, outdoor, digital video, banner ads, and sentiment-driven social media placements that invite customers to “Keep Cool and Summer On”. The campaign from newly appointed agency WONGDOODY features pop culture–inspired headlines, hidden messages, and promotional offers for new summer drinks and customer favorites.

The Coffee Bean Welcomes Brand Transition

The Coffee Bean & Tea Leaf, one of the oldest and largest privately‐held specialty premium coffee and tea retailers in the U.S., announces Bill Robards has joined the company as vice president of store development. In this role, Robards will be responsible for delivering upon the brand’s extensive growth and expansion plans for The Coffee Bean & Tea Leaf locations in the U.S.

 

The Coffee Bean & Tea Leaf Receives Triple Dose of Funding

International Coffee & Tea, LLC, which owns and operates The Coffee Bean & Tea Leaf—the oldest and largest privatelyheld specialty premium coffee and tea retailer in the United States—announced that Advent International, CDIB Capital, and Mirae Asset Private Equity have joined to acquire a significant equity position in the company.

One of the largest and most experienced global investors dedicated solely to private equity, Advent has established an integrated team of more than 170 investment professionals across North America, Europe, Latin America, and Asia.

The Coffee Bean & Tea Leaf Celebrates 50th Anniversary

International Coffee & Tea, which owns and operates The Coffee Bean & Tea Leaf—one of the oldest and largest privately‐held specialty premium coffee and tea retailers in the United States—announces that Advent International, CDIB Capital, and Mirae Asset Private Equity have joined to acquire a significant equity position in the company.

 

Daily Kitchen Dishes Up Eco-Conscious Fare in Vegas

Delicious is officially in season at Daily Kitchen & Wellness Bar, the newest fast-casual concept from The LEV Restaurant Group in Las Vegas.

Situated off the Strip in the Gardens Plaza in Summerlin, Daily Kitchen & Wellness Bar is dishing up seasonal, locally-sourced ingredients for breakfast, lunch, and dinner with its eclectic menu that offers something for every palate, from carnivores to lettuce lovers to families on-the-go.

CBTL Promotes 'Deck the Walls' Campaign

You can support The Help Group, the largest nonprofit organization of its kind in the United States serving children with autism and other special needs, by visiting your local The Coffee Bean & Tea Leaf (CBTL) store to purchase one or more $1 holiday stickers during its "Deck the Walls" program.

Coffee Bean & Tea Leaf Debuts New Americano Machine

Following the successful introduction of theCBTLSingle Serve Beverage System, The Coffee Bean & Tea Leaf, the Southern California-based specialty coffee and tea company, announced the debut of its new CBTL Americano single-serve model machine, whichis available initially only at Bed Bath & Beyond stores nationwide and online.

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