Cold Stone Creamery

Cold Stone Fro-Yo Going National

Cold Stone Creamery announced that it is rolling out its new frozen yogurt offering to all locations nationwide.

The frozen yogurt, which launched in select locations in January, will be available alongside the chain’s signature ice cream for customers to choose when customizing their Cold Stone Creations.

Ray Karam, senior tastemaster for Cold Stone, says the concept took its time before jumping on board the latest fro-yo bandwagon because it wanted to ensure the trend was here to stay.

New Summer Flavors Popping Up at Cold Stone

Cold Stone Creamery’s Tastemaster is unveiling four new innovative ice cream flavors as part of the Gold Cone Collection. Throughout the prime ice cream season, Cold Stone Creamery locations will add these unique flavors and new ice cream creations into the line-up of indulgent treats.

The Gold Cone Collection began in April 2010, showcasing a rotation of ice cream flavors each exhibiting the gold standard of super-premium ice cream. All Gold Cone flavors are available for a limited time only in all Cold Stone Creamery locations nationwide.

Have Your Cold Stone Cake and Eat It Too, Through New Site

Cold Stone Creamery is launching ColdStoneCakes.com, a new online cake ordering website. Cold Stone’s Ice Cream Cakes feature layers of cake and ice cream, topped with fudge ganache or white frosting. The site will also feature Cold Stone’s Ice Cream Cookie Sandwiches and Ice Cream Cupcakes.

Singapore, Greece, Brazil Signed Up for Cold Stone

Cold Stone Creamery kicked off 2011 with an aggressive international growth plan, signing three new partners in three new countries. The brand and its parent company, Kahala, have entered into franchising agreements with three partners to deliver the ice cream experience into these new regions.

For New Product, Cold Stone Ditches Bowls, Cones

Cold Stone Creamery, known for premium customizable ice cream Creations, is adding a new line of treats in locations nationwide—the Plated Desserts line. Debuting at an introductory price of $4.99, the Plated Desserts line combines classic indulgences, such as brownies, churros, and funnel cakes, with Cold Stone’s premium ice cream in four Creations.

Cold Stone, Jelly Belly Renew Jelly Bean Partnership

Cold Stone Creamery announced a three-year extension to its successful licensing partnership with Jelly Belly Candy Company. The partnership will continue to make the premium Cold Stone Creamery Jelly Belly jelly beans available at a growing number of retail locations nationwide, as well as launch the products internationally.

4 a Key Number for Cold Stone

The company is launching a frozen yogurt line and three other innovative strategies in 2011.

Cold Stone Creamery president Dan Beem will tell you that 2010 treated the company pretty well.

“We had our best October in about four years,” he says. “If you look at our year overall, we’re trending much better than the industry.”

In an attempt to replicate that success in the coming months, Cold Stone will revisit some of the initiatives that were most successful in 2010—and introduce a few new ones it hopes will be similarly well received.

Here, a look at four areas the brand will focus on in 2011.

Cold Stone Jumps On Fro-Yo Bandwagon

Cold Stone Creamery announced the launch of the Cold Stone Yogurt Bar, a new yogurt concept that will be incorporated into existing Cold Stone stores in 2011. The brand extension will feature a proprietary self-serve weigh-and-pay frozen yogurt with a full toppings bar to offer a fully customized yogurt experience.

The Season of Giving Spreads to Facebook

It’s the season of giving, and some brands are letting their customers take giving to the digital environment they spend so much time in—Facebook.

First Data announced that four quick-serve brands—Boston Market, Burger King, Culver’s, and Cold Stone Creamery—and six other retail brands have employed its eGift Social solution that lets customers send gift cards to their friends through the social media juggernaut.

Starbucks Twice as Good as McDonald's in Media Impact

Media measurement technology firm General Sentiment released its newest brand analysis, the Fall 2010 Fast Food Industry Report. The report highlights the brands that made the most significant media impact online between September and November. Despite declining nearly 20 percent since the summer, Starbucks still topped General Sentiment’s Impact Value rankings, more than doubling the totals of second and third place brands McDonald’s and Burger King.

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