While Costa Vida Fresh Mexican Grill continues to gain popularity throughout the country as consumers focus on clean eating habits, the company is responding to this increased demand for healthy quick-service cuisine with franchise expansion into new markets like the greater Vancouver, Canada–Washington area and parts of Portland, Ore.
Costa Vida Fresh Mexican Grill
As Costa Vida Fresh Mexican Grill continues to gain popularity across regions of the United States, the Mexican grill is responding to increased demand in Nevada with plans to expand its footprint in the greater Reno area. The new Costa Vida location will be the second opening in the Reno area by owner Gary Moore, and the first Costa Vida in Sparks.
As Costa Vida Fresh Mexican Grill continues to gain popularity across regions of the United States, the Mexican grill attracted the attention of 2015 State Senator, Michael Williams and his brother Donald Williams, both franchise industry veterans. Proponents for American small business, the brothers signed an area development agreement with Salt Lake City-based Costa Vida for the state of Georgia, beginning with eight locations in the greater Atlanta area, the first of which will open in Cumming on October 13.
Costa Vida Fresh Mexican Grill will celebrate Cinco de Mayo with the opening of its flagship location in Lehi, Utah. The 35th Costa Vida location in Utah will open its doors on Monday, May 5.
Costa Vida Fresh Mexican Grill opens its third location in Colorado on Monday, April 14, 2014. Grand Junction will welcome the first Costa Vida restaurant to the area, opening its doors at 2430 Patterson Road.
In celebration of the opening, Costa Vida is inviting the local community to attend the grand opening event starting at 11 a.m. on April 14. The first 30 guests to arrive at the new location on opening day will receive a free Costa Vida entrée every month for one year. The next 30 guests in line at the opening will receive a free entrée.
Costa Vida Fresh Mexican Grill announced the opening of its fifth location in Washington on Monday, March 17. The Queensgate area will welcome the new restaurant at 3015 Duportail Street in Richland.
In celebration of the opening, Costa Vida is inviting the local community to attend the grand opening event on the 17. The first 25 guests in line will receive a Costa Vida Platinum Card, awarding them one free entrée per week for a year; guests 26-50 will receive a Gold Card for 1 free entrée per month for a year. Guests may be awarded additional giveaways throughout the day.
Just months after its entrance into the state, Costa Vida has announced the planned opening of its second location in Nevada. The new restaurant will open on Wednesday, February 26, and be located at 4965 Virginia Street in Reno, Nevada.
In celebration of the opening, Costa Vida will invite the local community to attend the grand opening event, which will include free entrées for a year for the first 30 guests in line, one free entrée per month for a year for the next 30 guests in line, and the remaining 40 guests will receive one free Costa Vida entrée.
Almost nine years ago, local entrepreneurs Sean Collins and Dave Rutter decided to open the first ever franchised Costa Vida location in Utah County. On November 25, the duo, who is now the respective CEO and president of the Mexican fast-casual chain, will open the seventh Utah County–based Costa Vida outside the University Mall at 575 East University Parkway in Orem, Utah.
To celebrate the opening in Orem, Costa Vida will award to the first 50 adults in line on November 25 one free Costa Vida entrée per week for a year.
Quick-serve leaders have a lot of their plate, whether it’s finding ways to boost the brand’s growth or looking out for all of the people and operators in their care.
Still, for some CEOs, running the company isn’t the only thing they’re concerned about; they’re also focused on making their own units a success. Often starting as an operator and rising through the ranks, many quick-service executives have an extra stake in their brand by serving as a franchisee.
Costa Vida announced the nationwide addition of the Mahi Fish Taco to its Baja, California–inspired menu. The new taco features marinated Mahi Mahi covered in a signature Cholula cream sauce and topped with shredded purple and green cabbage and cilantro, placed in a warm tortilla.