Costa Vida Fresh Mexican Grill

Costa Vida Adds One More Colorado Unit

Costa Vida Fresh Mexican Grill opens its third location in Colorado on Monday, April 14, 2014. Grand Junction will welcome the first Costa Vida restaurant to the area, opening its doors at 2430 Patterson Road.

In celebration of the opening, Costa Vida is inviting the local community to attend the grand opening event starting at 11 a.m. on April 14. The first 30 guests to arrive at the new location on opening day will receive a free Costa Vida entrée every month for one year. The next 30 guests in line at the opening will receive a free entrée.

Costa Vida’s Continues to Ride Expansion Wave in Washington

Costa Vida Fresh Mexican Grill announced the opening of its fifth location in Washington on Monday, March 17. The Queensgate area will welcome the new restaurant at 3015 Duportail Street in Richland.

In celebration of the opening, Costa Vida is inviting the local community to attend the grand opening event on the 17. The first 25 guests in line will receive a Costa Vida Platinum Card, awarding them one free entrée per week for a year; guests 26-50 will receive a Gold Card for 1 free entrée per month for a year. Guests may be awarded additional giveaways throughout the day.

Costa Vida’s Continues to Ride Wave of Expansion in Nevada

Just months after its entrance into the state, Costa Vida has announced the planned opening of its second location in Nevada. The new restaurant will open on Wednesday, February 26, and be located at 4965 Virginia Street in Reno, Nevada.

In celebration of the opening, Costa Vida will invite the local community to attend the grand opening event, which will include free entrées for a year for the first 30 guests in line, one free entrée per month for a year for the next 30 guests in line, and the remaining 40 guests will receive one free Costa Vida entrée.

Costa Vida’s Wave Continues to Roll in Utah County

Almost nine years ago, local entrepreneurs Sean Collins and Dave Rutter decided to open the first ever franchised Costa Vida location in Utah County. On November 25, the duo, who is now the respective CEO and president of the Mexican fast-casual chain, will open the seventh Utah County–based Costa Vida outside the University Mall at 575 East University Parkway in Orem, Utah.

To celebrate the opening in Orem, Costa Vida will award to the first 50 adults in line on November 25 one free Costa Vida entrée per week for a year.

Balance of Power

Quick-serve leaders have a lot of their plate, whether it’s finding ways to boost the brand’s growth or looking out for all of the people and operators in their care.

Still, for some CEOs, running the company isn’t the only thing they’re concerned about; they’re also focused on making their own units a success. Often starting as an operator and rising through the ranks, many quick-service executives have an extra stake in their brand by serving as a franchisee.

Costa Vida Going Strong After 10 Years of Business

A decade after launching its Baja-inspired fresh Mexican grill concept, Costa Vida will open its 50th restaurant in Vernal, Utah, on June 17, 2013.

 

With 49 locations already open and operating in 10 states and Canada, and an additional 200-plus restaurants in various stages of development, the company has significant growth planned for 2013.

 

One to Watch: Costa Vida Fresh Mexican Grill

A decade ago, JD and Sarah Gardner returned home to Utah from a trip to Cabo San Lucas, inspired by the surfing culture and local cuisine of the Baja Peninsula Coast. Soon after, the pair opened Costa Vida Fresh Mexican Grill.

Sean Collins and Dave Rutter—who were partners in a family entertainment center in Provo, Utah, at the time—saw the success of the original Costa Vida and became the concept’s first franchisees. Over the next four years, Costa Vida grew to 22 units, and in November 2009, Collins and Rutter bought the franchise, becoming CEO and president, respectively.

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