June 18, 2013

The Counter

The Counter Adds RTI’s Total Oil Management Solution

Franchisees of The Counter are loyal clients of Restaurant Technologies, Inc., and recently added the company’s new fryer filtration monitoring technology to their Total Oil Management solution from RTI. RTI’s solution allows franchise owners to monitor each of their restaurants...

Popular Menu Proteins
January 2012

As Americans’ hunger for burgers and chicken continues to grow, restaurant operators are tweaking their menus to meet consumers’ demands for new meats and higher quality.

An increasing number of limited-service restaurants have added better and more “natural” meat...

The Counter Takes Flight at Miami Int'l

 

Grilled pineapple, roasted corn and black bean salsa, country buttermilk ranch dressing, Cuban Mojo sauce, fried plantains, dill pickle chips, and a new breakfast menu are just a few of the many choices available at The Counter Custom Built Burgers at Miami International Airport,...

Trickle-Down Theory
February 2011

There was a time when the only place you could find Black Angus beef on a menu was at some of the nation’s finest steakhouses. But these days, Angus burgers are served at McDonald’s, Back Yard Burgers, Carl’s Jr., Hardee’s, and Smashburger and are just one of many fine-...

The Counter and Its 300,000 Burger Combos Head to NYC

Grilled pineapple, roasted corn and black bean salsa, country buttermilk ranch, basil pesto, fried egg, and dill pickle chips are just a few of the many toppings available at The Counter Custom Built Burgers. The premium West Coast cult burger concept, known for offering more than 300,000...

The Counter Buys Back Honolulu Unit

The Counter announced the buyback of The Counter Honolulu from co-owner DK Kodama.

DK Kodama, one of the three local owners of The Counter Honolulu, will sell his interest in Counter Kahala LLC, giving the company majority ownership of the restaurant. Two of the three co-owners, Ed Robles...

The Counter's 6th Northern California Location Set to Open

The Counter Custom Built Burgers, a premium burger concept known for offering more than 300,000 possible combinations, will open its sixth Northern California location in San Mateo on November 22.

Brewed to Perfection
October 2010

There’s Abita Purple Haze and Magic Hat #9, Anchor Steam and Bell’s Hell Hath No Fury, Sam Adams Winterfest and Troegs Dreamweaver.

These and hundreds of other craft and seasonal brews are being downed by Americans at an increasing pace, a trend noticed by more owners of pubs...

Washington May Not Have the Economy Pegged Just Yet

On August 2, Treasury Secretary Timothy Geithner wrote an op-ed in the New York Times with the title, “Welcome to the Recovery.” Despite the brash headline, Geithner was cautiously optimistic about the direction of the economy.

“...

Don't Want a Bun? Try a Burger in a Bowl
The Counter launches new line of “Signature Burgers in a Bowl,” including the Garden Bowl, the Counter Cobb, and the Southwestern.
Sacre Bleu, Cheese!
June 2010

As restaurants look to establish extra color and flavor in their menus, they are discovering that they can easily add a little bit of blue—blue cheese, that is.

Americans are increasingly experimenting with more robust flavors, so the big, flavorful, and salty taste of blue cheese...

R&D, Marketing Come Together at The Counter
Burger chain uses Market Selection program to draw customers and test ingredients it hopes to add to the permanent menu.
Two New Franchisees Under The Counter
Burger concept signs franchise agreement to bring nine units to Los Angeles and Las Vegas.