May 23, 2013

Cousins Subs

The Franchise Fix

Whether they’re attending trade shows or paying visits to existing franchisees, quick-service operators still rely on boots-on-the-ground approaches to recruiting new franchisees. But with the economy still struggling to take off, some brand executives say a little creativity is also...

Cousins Subs Spices Up Its Menu With Two Hot Italians

Cousins Subsis introducing two Hot Italian subs to its classic menu: the Meatlovers Meatball and the Chicken Pizzaz. 

“We wanted to add two hearty and comforting subs to our menu for the winter months,” says Kim Kofler, vice president of operations at Cousins Subs....

Cousins Subs Makes it Better with New Foundation

Cousins Subs restaurants has established The Make It Better Foundation to improve the welfare and quality of life in the communities Cousins Subs serves.

"Cousins Subs has a longstanding tradition of commitment to the communities we serve," says Christine Specht, president and...

Cousins Subs Finds Sasquatch, Makes Him Spokesperson

Wisconsin-based Cousins Subs achieved the impossible in its newest television advertising campaign: it lured the elusive Sasquatch out of hiding. Justin McCoy, vice president of marketing for Cousins Subs, says the whole thing happened by accident.

Subs for a Year Awarded at Cousins Subs Opening

Wisconsin-based Cousins Subs announced the opening of its third Greater Phoenix–area location opening this year, scheduled for Thursday, November 1.   

In honor of Cousins Subs’ 40 years in business, the first 40 store guests who purchase 7.5-inch sub combo will...

Cousins Subs Seeks Growth with Franchising Program

All franchisors want the best for their franchisees, but Cousins Subs—a Wisconsin-based deli sandwich chain with 150 stores in six states—is truly walking the walk with its recently launched Founders Program.

In an attempt to spark franchise expansion and attract potential...

Cousins Subs Launches New Company Website

Wisconsin-based Cousins Subs recently launched a new company website (www.cousinssubs.com) to coincide with its new marketing campaign, “Better Bread. Better Subs. Better Day.”  The marketing campaign focuses...

Cousins Subs Launches Two LTO Sandwiches

Wisconsin-based Cousins Subs is debuting two brand new subs that celebrate its Midwestern heritage and a natural fondness for brats and cheese.

Available at all Cousins Subs locations, the Wisconsin Steak and Brat features thinly sliced steak and bratwurst, along with Cheddar cheese and...

Cousins Subs Fans Take on Big, Tasty Challenge for Charity

Menomonee Falls, Wisconsin-based Cousins Subs celebrated the Wisconsin State Fair and dedication to local nonprofit organizations with the Big Daddy Challenge on August 8.

The 40-year-old, East Coast-style sub brand charged three teams, led by Milwaukee celebrities, to compete in building...

Get Ready for Prime Time
August 2012

While many quick-serve companies turn to actors or celebrities to star in their marketing campaigns, some are finding just as much success by putting their chief executive in front of a camera. In fact, new research from TV analytics firm Ace Metrix shows that commercials featuring CEOs...

Cousins Subs to Unwrap Store in Greater Phoenix Area

Cousins Subs announces it will unwrap another new store in the Greater Phoenix area in 2012. Bert Greer recently signed a franchise agreement with Cousins Subs, making the forthcoming store his first location in Arizona.  

The new Cousins Subs store will offer deli-style...

Cousins Subs Celebrates 40 with "Better Day Giveaway"

Wisconsin-based Cousins Subs is giving one lucky winner the chance to get behind the wheel of a custom yellow 1972 Ford Mustang Convertible as part of the "Better Day Giveaway."

Cousins Subs fans can submit a photo and their favorite classic road trip story for a chance to win....

Cousins Subs Plans First Unit in Florida

Cousins Subs today announced it will be unwrapping a new store in Orlando, Florida, in 2012. Venezuelan native Jack Evola recently signed a franchise agreement with Cousins Subs, making the forthcoming store the first location in the state.

The Orlando Cousins Subs store will offer deli-...

Cousins Subs Sets Up Shop in Glendale, Arizona

Menomonee Falls, Wisconsin-based Cousins Subs today announced it will be unwrapping a new location in Glendale, Arizona, on Thursday, May 17. 

Wisconsin native Brian Herczeg and his partners–father Les Herczeg, sister...

Cousins Subs Beefs Up Cheese Steak Offerings

Bada-bing, bada-boom! Menomonee Falls, Wisconsin-based Cousins Subs is beefing up its Cheese Steak offering with four new subs featuring 50 percent more meat.

The new East Coast-style subs include the original Cheese...

Celebrating 40th Year, Cousins Subs Revamps the Brand

Cousins Subs is celebrating its 40th anniversary this year by revamping its franchise growth, marketing, and menu, an effort that its president and chief operating officer says is a balance of satisfying customers old and new.

Christine Specht, whose father Bill opened the...

New Menuboards Give Cousins Subs Fast-Casual Look

There’s a fresh new way to order at every Cousins Subs store in the country. Wisconsin-based Cousins Subs rolled out nearly 170 new indoor and outdoor menuboards throughout its system. The vibrant new menuboards will help establish consistency and increase margins at all Cousins Subs...

Buyer Beware for Supply Chain Management
November 2011

Recent national news about stolen meat making its way into restaurants causes most quick-service operators to shake their heads. It’s hard to believe that operators would take such risks with the safety of their customers and their own business hanging in the balance. But misguided trust...

Celebrity Spokespeople: Not Just for the Mega Chains

Most consumers can recall a celebrity-driven fast food marketing campaign, whether it’s Michael Jordan and Larry Bird shooting hoops for McDonald’s or Michael Phelps bringing gold to Subway.

But celebrity spokespeople extend beyond the mega-famous endorsing for the mega-chains...

Is Your Brand Star Struck?
September 2011

Zaxby’s has Doris Roberts, Terry Bradshaw, and Ryan Stiles. Subway has Apolo Anton Ohno, Michael Phelps, and Blake Griffin. Now Starbucks and Lady Gaga are teaming up. The question remains, however, whether star power in a quick serve’s marketing efforts can add up to big sales....