Cousins Subs

Top women executives like Cheryl Bachelder are changing fast food for the better
December 2013

Today’s top female executives share the five best lessons they’ve learned throughout their careers.

Cousins Subs today announced it will be unwrapping a new store in Orlando, Florida, in 2012. Venezuelan native Jack Evola recently signed a franchise agreement with Cousins Subs, making the forthcoming store the first location in the state.

The Orlando Cousins Subs store will offer deli-...

Menomonee Falls, Wisconsin-based Cousins Subs today announced it will be unwrapping a new location in Glendale, Arizona, on Thursday, May 17. 

Wisconsin native Brian Herczeg and his partners–father Les Herczeg, sister...

Bada-bing, bada-boom! Menomonee Falls, Wisconsin-based Cousins Subs is beefing up its Cheese Steak offering with four new subs featuring 50 percent more meat.

The new East Coast-style subs include the original Cheese...

Cousins Subs is celebrating its 40th anniversary this year by revamping its franchise growth, marketing, and menu, an effort that its president and chief operating officer says is a balance of satisfying customers old and new.

Christine Specht, whose father Bill opened the...

There’s a fresh new way to order at every Cousins Subs store in the country. Wisconsin-based Cousins Subs rolled out nearly 170 new indoor and outdoor menuboards throughout its system. The vibrant new menuboards will help establish consistency and increase margins at all Cousins Subs...

November 2011

Recent national news about stolen meat making its way into restaurants causes most quick-service operators to shake their heads. It’s hard to believe that operators would take such risks with the safety of their customers and their own business hanging in the balance. But misguided trust...

Most consumers can recall a celebrity-driven fast food marketing campaign, whether it’s Michael Jordan and Larry Bird shooting hoops for McDonald’s or Michael Phelps bringing gold to Subway.

But celebrity spokespeople extend beyond the mega-famous endorsing for the mega-chains...

September 2011

Zaxby’s has Doris Roberts, Terry Bradshaw, and Ryan Stiles. Subway has Apolo Anton Ohno, Michael Phelps, and Blake Griffin. Now Starbucks and Lady Gaga are teaming up. The question remains, however, whether star power in a quick serve’s marketing efforts can add up to big sales....

May 2011

Business partnerships, like marriages, start with a courtship, a honeymoon, and then either years of bliss or a torturous separation. Although most partnerships have their own form of prenuptial agreement with ownership arrangements and corporate papers, those can’t prevent turbulence and...

October 2010

As Berry Chill founder and CEO Michael Farah implemented his plans to open the first of his three Chicago-area locations, he took a bizarre step for a business yet to open: He set up a Facebook page before ever selling its first treat.

September 2010

At an Independence Day parade this year, a Mustang convertible rolled down the route decked out in red, white, and blue—and lots of signage for frozen yogurt chain TCBY. As the car came into view, someone with trays of yogurt samples approached folks watching the...

February 2010

It’s 9 p.m. on a Friday in Hillsborough, North Carolina, and the Cedar Ridge Red Wolves just won their men’s basketball game. Naturally, just as they do with every other home game, most in attendance migrate down the road toward the town’s Bojangles...

Sandwich chain giving away money and subs for best costumes, including best Cousins-themed costume.
Seemingly bucking industry trend, Cousins Subs has added a new bread and sandwich line to its menu.