Cousins Subs

Cousins Subs Launches Two Spicy LTOs


Cousins Subs added two new limited-time subs to its classic menu: the Chipotle Cheese Steak and Chipotle Chicken.

“Our cheese steaks are always guest favorites, so we created the Chipotle Cheese Steak—a kicked-up version for the winter months—something with just enough heat, without being overwhelming,” says Justin McCoy, vice president of marketing at Cousins Subs. “The Chipotle Chicken is another new sub that provides a little heat; its jalapenos, Pepper Jack cheese, chipotle mayo, and jalapeno cheddar bread make sure of that.”

A Family Affair

Like many kids with restaurant-owning parents, Christine Specht worked for the family business, sandwich chain Cousins Subs, while growing up. But then she went off to college to pursue other interests. “My parents were really great like that,” Specht says. “They would always have made a place for me had I wanted to work in the business, but they certainly allowed me to explore my own avenues.”

For those women who do want to stay involved in and even lead their family-owned brand, it takes a lot of dedication, persistence, and sound business sense.

Cousins Subs Adds Variety to Breakfast Menu

Cousins Subs is testing new menu offerings in select locations in order to give customers new choices. New menu items include Wisconsin cheese curds and breakfast offerings, such as sandwiches, hash browns, a Greek Yogurt parfait, and Alterra coffee. Also, Cousins Subs has introduced new multigrain bread, which has replaced its wheat bread.


Three LTO Favorites Are Back At Cousins Subs

Cousins Subs is bringing back three menu items for a limited time only this summer: pretzel bread, the Wisconsin Steak & Brat, and the Pulled Pork & Slaw subs. 

Back by popular demand, the items are available in stores now through September. 

Pretzel bread originally debuted with Cousins’ Twisted Subs for a limited time last winter. 

“The response to our pretzel bread was overwhelmingly positive,” says Justin McCoy, vice president of marketing at Cousins Subs. “Both our franchisees and our guests have been anticipating its return ever since.”

Cousins Subs Hands Out Awards at Annual Meeting

Milwaukee-based Cousins Subsrecognized a number of its franchisees for outstanding performance at its annual meeting at the Wilderness Resort in the Wisconsin Dells from April 28–30. 

Approximately 200 franchisees, corporate employees, vendors, and guests were in attendance. 

Cousins Subs’ “Franchisee of the Year” award was presented to Andy Lanz from Verona, Wisconsin.

The Franchise Fix

Operators get creative with their franchising efforts in 2013.

Cousins Subs is launching a new multiunit franchisee program in 2013.
Cousins Subs is launching a new multiunit franchisee program in 2013.

Whether they’re attending trade shows or paying visits to existing franchisees, quick-service operators still rely on boots-on-the-ground approaches to recruiting new franchisees. But with the economy still struggling to take off, some brand executives say a little creativity is also needed to attract talented, driven people in 2013.

David Prokupek, chairman and CEO of Smashburger, says his company is taking a holistic approach to franchising this year, combining high visibility at trade shows and booking time with promising referrals.

Cousins Subs Spices Up Its Menu With Two Hot Italians

Cousins Subsis introducing two Hot Italian subs to its classic menu: the Meatlovers Meatball and the Chicken Pizzaz. 

“We wanted to add two hearty and comforting subs to our menu for the winter months,” says Kim Kofler, vice president of operations at Cousins Subs. “These two Hot Italian subs offer just that. Italian meats, fresh vegetables and cheese, and zesty marinara sauce served on Parmesan Garlic or Parmesan Asiago Bread create a satisfying Italian meal no matter which one you choose.”