Cousins Subs

The Franchise Fix

Operators get creative with their franchising efforts in 2013.

Cousins Subs is launching a new multiunit franchisee program in 2013.
Cousins Subs is launching a new multiunit franchisee program in 2013.

Whether they’re attending trade shows or paying visits to existing franchisees, quick-service operators still rely on boots-on-the-ground approaches to recruiting new franchisees. But with the economy still struggling to take off, some brand executives say a little creativity is also needed to attract talented, driven people in 2013.

David Prokupek, chairman and CEO of Smashburger, says his company is taking a holistic approach to franchising this year, combining high visibility at trade shows and booking time with promising referrals.

Cousins Subs Spices Up Its Menu With Two Hot Italians

Cousins Subsis introducing two Hot Italian subs to its classic menu: the Meatlovers Meatball and the Chicken Pizzaz. 

“We wanted to add two hearty and comforting subs to our menu for the winter months,” says Kim Kofler, vice president of operations at Cousins Subs. “These two Hot Italian subs offer just that. Italian meats, fresh vegetables and cheese, and zesty marinara sauce served on Parmesan Garlic or Parmesan Asiago Bread create a satisfying Italian meal no matter which one you choose.”

Cousins Subs Makes it Better with New Foundation

Cousins Subs restaurants has established The Make It Better Foundation to improve the welfare and quality of life in the communities Cousins Subs serves.

"Cousins Subs has a longstanding tradition of commitment to the communities we serve," says Christine Specht, president and COO at Cousins Subs. "We have supported a multitude of causes and organizations throughout our 40-year history. By establishing The Make It Better Foundation, we hope we can do even more."

Cousins Subs Finds Sasquatch, Makes Him Spokesperson

Justin McCoy, vice president of marketing for Cousins Subs, and Sasquatch Cousins Subs

Wisconsin-based Cousins Subs achieved the impossible in its newest television advertising campaign: it lured the elusive Sasquatch out of hiding. Justin McCoy, vice president of marketing for Cousins Subs, says the whole thing happened by accident.

Subs for a Year Awarded at Cousins Subs Opening

Wisconsin-based Cousins Subs announced the opening of its third Greater Phoenix–area location opening this year, scheduled for Thursday, November 1.   

In honor of Cousins Subs’ 40 years in business, the first 40 store guests who purchase 7.5-inch sub combo will receive free Cousins Subs for an entire year.

The store will open at 10 a.m. on November 1.

Bert Greer, who signed a franchise agreement under local Cousins Subs franchise developer, Cliff Jones, will open his first Cousins Subs franchise location in Mesa.

Cousins Subs Seeks Growth with Franchising Program

All franchisors want the best for their franchisees, but Cousins Subs—a Wisconsin-based deli sandwich chain with 150 stores in six states—is truly walking the walk with its recently launched Founders Program.

In an attempt to spark franchise expansion and attract potential franchisees, the sub brand has created a program that will put nearly $100,000 back into the hands of franchisees who invest in three to five–store development deals.

Cousins Subs Launches New Company Website

Wisconsin-based Cousins Subs recently launched a new company website ( to coincide with its new marketing campaign, “Better Bread. Better Subs. Better Day.”  The marketing campaign focuses on aggressive change and increased marketing investment, poising the company to grow by 10 percent annually.

Cousins Subs Launches Two LTO Sandwiches

Wisconsin-based Cousins Subs is debuting two brand new subs that celebrate its Midwestern heritage and a natural fondness for brats and cheese.

Available at all Cousins Subs locations, the Wisconsin Steak and Brat features thinly sliced steak and bratwurst, along with Cheddar cheese and sauteed green peppers and onions.

A cheesehead's dream, the Wisconsin Cheesy Chicken features juicy chicken breast, a generous serving of American cheese, and sauteed green peppers and onions.

Cousins Subs Fans Take on Big, Tasty Challenge for Charity

Menomonee Falls, Wisconsin-based Cousins Subs celebrated the Wisconsin State Fair and dedication to local nonprofit organizations with the Big Daddy Challenge on August 8.

The 40-year-old, East Coast-style sub brand charged three teams, led by Milwaukee celebrities, to compete in building and eating the infamous, 17-ingredient, 19-ounce Big Daddy sandwich in the fastest time possible.

In the end, the team led by local radio hosts Kramp and Adler reigned victorious and won $1,000 for the Hunger Task Force.