Culver's launched a new website, www.culvers.com, to offer every guest a handcrafted Culver's experience that reflects and communicates the “Welcome to Delicious” brand story. The centerpiece of the new website is food photography that highlights Culver's menu, from ButterBurgers to Fresh Frozen Custard. Culver's new Web design also adapts to any device, from desktop to tablet to mobile, to deliver an elegant visual experience regardless of the size of the user's display and the capabilities of the device.
Culver's latest "Welcome to Delicious" TV spot, "Naturally Tender," is now airing and highlights Culver's all-natural, antibiotic-free Chicken Tenders.
Culver's Chicken Tenders original and Buffalo style are cooked to order and served hot and crispy, golden brown with guests' choice of sweet-and-sour, BBQ, honey mustard, or ranch dipping sauce.
"Anyone who's had Culver's chicken knows it's plump, juicy, and delicious. They might not know that they're called 'Tenders' because they come from the tenderloin of the breast," says Craig Culver, cofounder and CEO of Culver's.
Culver's VIP (Very Important Partners) Scholarship Program has awarded $295,000 to further the education of 246 team members nationwide in 2012.
Culver's VIP Foundation, Inc. is a tax exempt not-for-profit entity developed in 2002 to assist young team members in achieving their goal of earning a college or technical school degree. The 246 figure is one of the largest numbers ever to benefit from the program since Culver's began funding scholarships in 1993. Since that time, Culver's has invested more than $2 million in student scholarships to more than 2,000 team members.
They say the only thing you can count on is change. That adage is especially true in the quick-service C-suite, where new career opportunities can leave a company without its top executive at any time.
This year has already witnessed a slew of CEO shake-ups, perhaps none as significant as when Jim Skinner retired and turned McDonald’s over to the capable hands of Don Thompson. Such moves often force even the most seasoned executives to reconsider how succession is handled within their own organizations.
To celebrate its frozen custard Flavor of the Day program, Culver's today launched a new "Welcome to Delicious" integrated marketing campaign that features its popular frozen custard flavors, such as Caramel Cashew, Mint Chip, and Chocolate Oreo Volcano.
In the new TV spot, Culver's tempts viewers with the creamy decadence of Fresh Frozen Custard and attempts to explain why it might be the most irresistible dessert they'll ever taste.
Midwest-based Culver's Restaurant chain will establish its first restaurant in South Carolina–and its first on the East Coast–this summer with an opening in Greenville.
A second restaurant is planned for Fort Mill, South Carolina, in 2013.
The restaurant will be operated by Jim and Heather Clark of Greenville.
In today’s social media–driven world, customers have come to expect to have their voices heard quickly. And many quick-service operators are taking advantage of this by breaking away from outdated market research tactics like focus groups and surveys and utilizing technology to solicit valuable customer feedback.
Culver's continues to highlight the signature core menu items in its new "Welcome to Delicious" TV spot. Viewers will be tempted with a behind-the-grill glimpse at Craig Culver preparing the restaurant's signature combination, a Bacon Deluxe ButterBurger and handcrafted Chocolate Shake.
"A bacon deluxe and fresh frozen custard chocolate shake is a match made in heaven," says Craig Culver, co-founder and CEO of Culver's. "Bacon plus chocolate–what's not to love?"
With the grand opening of a new restaurant in Avondale, Arizona, this week, Culver's opened its 450th location in the chain.
"Our hope is to open 25 to 30 restaurants this year," says CEO and co-founder Craig Culver. "We would anticipate opening No. 500 in 2013."
Culver's has its roots in Wisconsin in the small village of Sauk City. Craig, his wife Lea, and Craig’s parents, George and Ruth Culver, founded the chain in 1984.
The Culver's franchise community spans 19 states. The Avondale restaurant is the 14th location in Arizona.
Culver’s serves the finest North Atlantic Cod, hand-battered to order only after guests order and prepared crispy golden on the outside, tender flaky on the inside. Today, Culver’s announced the launch of its new “Catch of the Day” instant win promotion to celebrate this guest favorite from the icy waters north of the Artic Circle.