Culver's

The Changing of the Guard

They say the only thing you can count on is change. That adage is especially true in the quick-service C-suite, where new career opportunities can leave a company without its top executive at any time.

This year has already witnessed a slew of CEO shake-ups, perhaps none as significant as when Jim Skinner retired and turned McDonald’s over to the capable hands of Don Thompson. Such moves often force even the most seasoned executives to reconsider how succession is handled within their own organizations.

Culver's Celebrates Flavor of the Day

To celebrate its frozen custard Flavor of the Day program, Culver's today launched a new "Welcome to Delicious" integrated marketing campaign that features its popular frozen custard flavors, such as Caramel Cashew, Mint Chip, and Chocolate Oreo Volcano.

In the new TV spot, Culver's tempts viewers with the creamy decadence of Fresh Frozen Custard and attempts to explain why it might be the most irresistible dessert they'll ever taste.

Culver's South Carolina Unit is First on East Coast

Midwest-based Culver's Restaurant chain will establish its first restaurant in South Carolina–and its first on the East Coast–this summer with an opening in Greenville. 

A second restaurant is planned for Fort Mill, South Carolina, in 2013.

The restaurant will be operated by Jim and Heather Clark of Greenville. 

Culver's Says "Welcome to Delicious" in TV Spot

Culver's continues to highlight the signature core menu items in its new "Welcome to Delicious" TV spot. Viewers will be tempted with a behind-the-grill glimpse at Craig Culver preparing the restaurant's signature combination, a Bacon Deluxe ButterBurger and handcrafted Chocolate Shake.

"A bacon deluxe and fresh frozen custard chocolate shake is a match made in heaven," says Craig Culver, co-founder and CEO of Culver's. "Bacon plus chocolate–what's not to love?"

Watch Culver's new TV spot.

Culver’s Grows to 450 Stores, with More on the Way

With the grand opening of a new restaurant in Avondale, Arizona, this week, Culver's opened its 450th location in the chain.

"Our hope is to open 25 to 30 restaurants this year," says CEO and co-founder Craig Culver. "We would anticipate opening No. 500 in 2013."

Culver's has its roots in Wisconsin in the small village of Sauk City. Craig, his wife Lea, and Craig’s parents, George and Ruth Culver, founded the chain in 1984.

The Culver's franchise community spans 19 states. The Avondale restaurant is the 14th location in Arizona.

Reel In a Good Deal at Culver's During Lent

Culver’s serves the finest North Atlantic Cod, hand-battered to order only after guests order and prepared crispy golden on the outside, tender flaky on the inside. Today, Culver’s announced the launch of its new “Catch of the Day” instant win promotion to celebrate this guest favorite from the icy waters north of the Artic Circle.

Culver’s Showcases Fish Sandwiches in New TV Spot

Culver’s first “Welcome to Delicious” TV spot of the year, “Hand-Battered Perfection,” is now airing and highlights Culver’s premium North Atlantic Cod.

“We serve the cod loin – the biggest, flakiest part of the fish – the filet mignon of the cod, caught in the icy waters north of the Arctic Circle,” says Craig Culver, co-founder and CEO of Culver’s.

“Great tasting fish has been a cornerstone of our menu since our first restaurant opened in Sauk City, Wisconsin in 1984.”

Culver’s Presents Highest Award to Indiana Store Owners

Frank and Sarah Spanopolous, owners of the Culver’s restaurant at 240 Federal Drive in Corydon, Indiana, are the recipients of the 2012 GM Culver Award.

The award, named after Culver’s late co-founder George Culver, is the highest honor in the organization. It recognizes individuals who have demonstrated long-term visionary leadership and success.

The award was presented to Frank and Sarah by co-founder and CEO Craig Culver at the company’s convention in Phoenix, Arizona, last week.

Subway Tops 2011 in Consumer Buzz

YouGov’s BrandIndex looked back at 2011 to determine which U.S. brands had the greatest buzz.

Not only was Subway the 2011 Buzz leader amongst quick-serves, but Subway also had the No. 1 Buzz score amongst the entire BrandIndex universe. Two of the top 5 quick-serve brands, meanwhile, were pizza brands, with Papa John’s at No. 3 and Pizza Hut coming in at No. 4.

The quick-serve sector featured only two brands that improved by more than one point, and the largest improver (McDonald’s) climbed only 1.2 points in 2011, in terms of buzz when compared to 2010.

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