To kick off the year-long “Fanniversary” celebration of the Dairy Queen system’s 75th anniversary, the DQ culinary treat team, along with partner OREO, created a party in a cup with the debut of the Birthday Cake OREO Blizzard Treat as the Blizzard of the Month for January.
The Dairy Queen system, part of Berkshire Hathaway, announced plans to expand the brand’s presence in the Middle East with a multiunit development deal for DQ Grill & Chill restaurants and DQ Treat stores.
Durra Khaled For Foodstuffs Co., a subsidiary of KMGC, signed a long-term franchise agreement with the Dairy Queen system and plans to develop more than 20 DQ Grill & Chill restaurants and DQ Treat stores throughout the country of Kuwait over the next five years.
The Dairy Queen system is taking over New York City one borough at a time. The company announced the opening of two new DQ Grill and Chill restaurants in Queens and the Bronx, marking the brand’s third and fourth entry into New York City’s five boroughs and creating more than 100 jobs.
Not to be outdone by the pumpkin flavor craze, Dairy Queen, a Berkshire Hathaway company, is bringing back its popular peppermint treat just in time for the holidays. The DQ system announced the return of the Candy Cane Chill Blizzard Treat as the featured Blizzard of the Month for December.
Every September, restaurant brands big and small rally to support Share Our Strength’s “Dine Out for No Kid Hungry” campaign, raising funds to support the nonprofit’s effort to eradicate childhood hunger. This year, the campaign drew more support from the quick-service segment than ever.
The Dairy Queen system, a part of Berkshire Hathaway, announced that Bajco Gulf LLC, a family-operated quick-service restaurant franchise group, has signed a long-term multiunit agreement to develop DQ Grill & Chill restaurants and DQ Treat stores throughout the United Arab Emirates.
Nearly 60 Dairy Queen and DQ Grill & Chill restaurants in Colorado will be the first to participate in the Dairy Queen system’s new mobile marketing platform called myDQ, as part of the brand’s test of the mobile app.
Fall is in full swing this November and the Dairy Queen system is celebrating with Reese’s Peanut Butter Cups Blizzard Treat, as the Blizzard of the Month for November.
Milk chocolate Reese’s Peanut Butter Cups are blended with DQ vanilla soft serve. The Reese’s Peanut Butter Cups Blizzard Treat is the featured Blizzard Treat in November and is available in four sizes, including the Mini, as well as in a waffle cone.
The Dairy Queen system is planning a spooktacular celebration to kick off the fall season with the fan favorite Pumpkin Pie Blizzard Treat as the featured Blizzard of the Month for October.
A combination of pumpkin pie and crunchy pie pieces blended with DQ vanilla soft serve, the Pumpkin Pie Blizzard Treat is available now through October 27 at participating Dairy Queen and DQ Grill & Chill restaurants nationwide. The Pumpkin Pie Blizzard Treat comes in four sizes, including the popular Mini, and also can be served in a waffle cone.
Pumpkin has long reigned as king of the fall, but this year, limited-service brands are not just adding a pumpkin pastry and calling it a season. Instead, several quick-service and fast-casual concepts introduced non-pumpkin products and innovative spins on the pumpkin flavor, while also launching creative marketing campaigns to bring customers in the door.