Dairy Queen

At 75, Dairy Queen Balances Tradition and Innovation

This month soft-serve monarch Dairy Queen turns 75. At its 10th anniversary, the company boasted more than 1,000 open and planned stores. Today, Dairy Queen counts more than 6,000 locations across 20 countries.

At a time when many established brands are struggling with an identity crisis, Dairy Queen seems to balance the tightrope between tradition and innovation.

DQ Promotes Original Gifts With Red Velvet Spoon Case

The Dairy Queen system, a Berkshire Hathaway company, is helping fans raise America’s romance grade. According to a national poll, the average American gives their significant other an “F” on Romance, and 62 percent of Americans receive clichéd Valentine’s gifts. The DQbrand aims to raise the grade and #breakthecliche of unimaginative Valentine’s Day gifts by introducing the “perfect for two” Red Velvet Cupid Cake, which includes soft serve blended with red velvet cake pieces, and the Red Velvet Spoon Case for Valentine’s Day.

DQ Announces Plans for Expansion in Kuwait

The Dairy Queen system, part of Berkshire Hathaway, announced plans to expand the brand’s presence in the Middle East with a multiunit development deal for DQ Grill & Chill restaurants and DQ Treat stores.

Durra Khaled For Foodstuffs Co., a subsidiary of KMGC, signed a long-term franchise agreement with the Dairy Queen system and plans to develop more than 20 DQ Grill & Chill restaurants and DQ Treat stores throughout the country of Kuwait over the next five years.

No Kid Hungry's Quick-Serve Partners Raise Big Bucks

Every September, restaurant brands big and small rally to support Share Our Strength’s “Dine Out for No Kid Hungry” campaign, raising funds to support the nonprofit’s effort to eradicate childhood hunger. This year, the campaign drew more support from the quick-service segment than ever.

DQ Unveils November Blizzard of the Month

Fall is in full swing this November and the Dairy Queen system is celebrating with Reese’s Peanut Butter Cups Blizzard Treat, as the Blizzard of the Month for November.

Milk chocolate Reese’s Peanut Butter Cups are blended with DQ vanilla soft serve. The Reese’s Peanut Butter Cups Blizzard Treat is the featured Blizzard Treat in November and is available in four sizes, including the Mini, as well as in a waffle cone.

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