Dairy Queen

The Big Reveal

After spending more than 12 years in the healthcare industry in Massapequa, New York, Laura Maier noticed a problem with her town: There was no Dairy Queen. With memories of family get-togethers at local ice cream shops in mind and a nostalgic desire to provide that atmosphere to locals, the New Jersey native set out to change that.

Dairy Queen Goes Green for Spring with Mint Oreo Blizzard

As most of the country digs out from a particularly snow-filled winter, the Dairy Queen system is celebrating the dawn of spring by going green with the return of the Mint Oreo Blizzard Treat as the featured Blizzard of the Month for March.

A mix of crème de menthe topping and Oreo cookie pieces blended with DQ vanilla soft serve, the Mint Oreo Blizzard Treat is available at participating Dairy Queen and DQ Grill & Chill restaurants nationwide beginning March 3.

DQ Brings New Treat Concept to Tucson

The Dairy Queen system is opening a new treat concept, a DQ Treat store in Tucson, Arizona. The location offers all of the Dairy Queen soft-serve treats as well as Orange Julius products, including an array of fruit beverages and smoothies. In addition, the store also will serve Dairy Queen signature Iron Grilled Sandwiches as well as hot dogs. Located in the Park Place Mall food court at 4870 East Broadway Boulevard, the 324 square-foot restaurant employs a staff of eight.

 

Build the Buzz

National broadcast advertising creates a large ripple effect across the country, and quick-serve brands are finding that such advertising can be useful in building demand in new and emerging markets.

Using advertisements to build a buzz for a brand that has yet to reach certain regions can lead to consumer excitement and winding lines out the doors of new units, quick-serve brand representatives say.

DQ Wants to Celebrate with NFC Champion Seahawks

The Dairy Queen system, part of Berkshire Hathaway, today invited Seattle Seahawks head coach Pete Carroll and the entire team to celebrate their NFC Championship victory at their local Dairy Queen restaurant. The invitation was sparked by Wall Street Journal reporter Jason Gay, who recently wrote that Carroll “has the energy of a man who appears to want very badly to treat all of his guys to postgame Dairy Queen.”

When Customers Go Bad

Wave of employees in national spotlight reminds brands to focus on training, customer service recognition.

National news headlines have recently been peppered with stories of quick-serve customers behaving badly and employees keeping their cool. From last year’s video of a Chick-fil-A drive-thru employee smartly handling an irate customer to this year’s story of a Dairy Queen crewmember who stood up to a woman after she took money from a blind man, quick-serve employees have been thrust into the national spotlight by offering shining examples of good customer service.

DQ Opens Store in Convenient Travel Plaza

The Dairy Queen system always has been about sharing smiles and stories. The treat category leader and one of the leaders in quick service restaurants has announced a new store opening in Hardeeville that offers amazing Dairy Queen soft-serve treats as well as a variety of Orange Julius products. In addition, the store will serve hot dogs and barbecue sandwiches. Located at 15845 Whyte Hardee Blvd., in the WilcoHess travel plaza at Exit 5 off Interstate 95, the restaurant employs a staff of 15.

 

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