The Dairy Queen system, part of Berkshire Hathaway, today invited Seattle Seahawks head coach Pete Carroll and the entire team to celebrate their NFC Championship victory at their local Dairy Queen restaurant. The invitation was sparked by Wall Street Journal reporter Jason Gay, who recently wrote that Carroll “has the energy of a man who appears to want very badly to treat all of his guys to postgame Dairy Queen.”
Reese’s Peanut Butter Cups in a pie with soft serve? That’s the combination that kicks off the new year for the Dairy Queen system with the debut of the Reese’s Peanut Butter Cup Pie Blizzard Treat as the featured Blizzard of the Month for January.
National news headlines have recently been peppered with stories of quick-serve customers behaving badly and employees keeping their cool. From last year’s video of a Chick-fil-A drive-thru employee smartly handling an irate customer to this year’s story of a Dairy Queen crewmember who stood up to a woman after she took money from a blind man, quick-serve employees have been thrust into the national spotlight by offering shining examples of good customer service.
The Dairy Queen system always has been about sharing smiles and stories. The treat category leader and one of the leaders in quick service restaurants has announced a new store opening in Hardeeville that offers amazing Dairy Queen soft-serve treats as well as a variety of Orange Julius products. In addition, the store will serve hot dogs and barbecue sandwiches. Located at 15845 Whyte Hardee Blvd., in the WilcoHess travel plaza at Exit 5 off Interstate 95, the restaurant employs a staff of 15.
According to the 2013 National School Supply and Equipment Association (NSSEA) Retail Market Awareness Study, public school teachers spent $3.2 billion in educational products during the 2012-2013 school year, and $1.6 billion of that came out of their own pockets.
American Dairy Queen Corporation (ADQ) has selected Mozido, a provider of cloud-based, white-label integrated mobile solutions, to launch its mobile application pilot test. The consumer app will feature a simple and engaging DQ customer mobile experience for loyalty rewards, offers, and payments.
"More than 70 years ago, the founders of the Dairy Queen system pioneered a new kind of soft-serve treat," says Tim Hawley, vice president of ADQ Marketing Communications. "The success of the DQ system is built on product innovation and service excellence.
The Dairy Queen system is serving up the new Tripleberry Brownie as the featured Blizzard of the Month for August.
The Tripleberry Brownie Blizzard Treat is blended with creamy DQ vanilla soft serve mixed with choco chunks, Tripleberry fruit mix, which includes strawberry, raspberry, and blackberry purée, and chewy brownie pieces.
For years, Dairy Queen has been synonymous with Blizzards and other ice cream treats. This summer, however, it ventured from the norm with a new advertising campaign that increased awareness of food products while connecting emotionally with customers.
“Through research, we found that consumers see Dairy Queen as a bit of an underdog in the corporate fast-food world, and as genuine fans of our brand, they want us to succeed,” says Barry Westrum, executive vice president of marketing at American Dairy Queen Corp.
Two new DQ Grill and Chill restaurants have opened in service plazas on the eastern end of the Ohio Turnpike. Each restaurant is 625 square feet, with 40 employees, contributing to 80 new jobs in New Springfield, Ohio.
The new restaurants also will contribute to the state’s restaurant sales, which, according to the National Restaurant Association, are projected to increase by 3.6 percent this year.
The celebration of National Ice Cream Month is in full swing in July at Dairy Queen restaurants as the system, a Berkshire Hathaway company, debuts the new Lemon Meringue Pie Blizzard Treat as the Blizzard of the Month and continues to offer the blockbuster S’mores Blizzard Treat, S’mores Royal Shake, and S’mores Frozen Hot Chocolate.