Dairy Queen

First Dairy Queen Grill & Chill Restaurant Opens in CT Town

The Dairy Queen system’s newest, most exciting restaurant concept has opened its doors at 845 Sullivan Avenue in South Windsor, Connecticut. The new 2,630 square-foot DQ Grill & Chill restaurant has added 45 new jobs, contributing to South Windsor’s employment growth. The new restaurant also will contribute to the state’s restaurant sales, which according to the National Restaurant Association are projected to increase by three percent this year.

 

DQ Sees Results with New WAND Digital Menuboards

In its first month, the new Euless, Texas Dairy Queen restaurant broke nearly every sales record in franchise and corporate history including the record for most sales on opening day, the record for most sales on any day, and the records for most sales in one week and one month. The Texas Dairy Queen Operators’ Council (TDQOC), a cooperative group of Texas Dairy Queen franchisees, is responsible for Texas DQ marketing/advertising and the Texas Country Foods system for nearly 600 DQ restaurants in the state of Texas.

Dairy Queen Stirs Up New Ad Campaign

With a new look and style that reflects the honest truths inherent in one of America’s most beloved brands, the Dairy Queen system will unveil a new advertising campaign on Memorial Day, the unofficial kick-off of summer, that focuses on the theme of Fan Food. Not fast food.

Created by Barkley, the Dairy Queen system’s new agency of record, the campaign will come to life through all consumer touch points, including television, radio, print, in-store, online, social media, and team member training.

 

DQ Takes a Walk on the Light Side with New Smoothies

For any brand—quick service or not—being a pioneer is often the ultimate dream. And this week, Dairy Queen is making this dream a reality as it becomes the first quick-service restaurant in the industry to offer light smoothies.

The new product line comes as part of the national rollout of Orange Julius Premium Fruit Smoothies to the brand’s 4,000 Dairy Queen units across the U.S. and Canada. It features eight flavors: Orange, Strawberry, Strawberry Banana, Tripleberry, Mango Pineapple, Berry-Pom, OrangeBerry, and Piña Colada.

Dairy Queen Delivers Choco Peanut Butter Brownie

The Dairy Queen system is serving up a new, decadent Choco Peanut Butter Brownie as the featured Blizzard of the Month for May.

A smooth blend of peanut butter, choco chunks, and brownie pieces tumbled with DQsignature creamy vanilla soft serve, Choco Peanut Butter Brownieis available beginning May 1 at all participating Dairy Queen and DQ Grill & Chill locations nationwide.

Fans can enjoy the Choco Peanut Butter Brownie Blizzard Treat in four sizes, including the popular Mini.

Super Bowl MVP Joe Flacco Serves It Up at DQ

Baltimore Ravens Quarterback, Super Bowl MVP, and famous No. 5 Joe Flacco served up DQ $5 Buck Lunches to surprised fans at a Dairy Queen in Rosedale, Maryland, on Friday and joined Dairy Queen in presenting a donation to the Matthew J. Cheswick Memorial Fund.

Cheswick, a student at Glenelg High School in Maryland, was killed last May by a drunk driver.

DQ Hits the Magic Price Point with $5 Buck Lunch

Rising gas prices, increases in the federal payroll tax, and overall economic uncertainty have left consumers yearning for more value for their take-home dollar, particularly when eating out.

According to an online survey conducted by Harris Interactive in March 2013 and commissioned by the Dairy Queen system, a Berkshire Hathaway company, price is an important consideration in choosing where to go for lunch. The survey results were announced as part of the April 1 launch of DQ $5 Buck Lunch.

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