May 24, 2013

Dairy Queen

Forget Iron Chef: DQ Crowns Cake Artist With Iron Tip

Alicia Jindra of Andover, Minnesota, placed first in the Dairy Queen system’s “Iron Tip” Cake Decorating International Competition. Jindra competed as a DQ master cake decorator against four other finalists from around the world.

Jindra is an esteemed cake decorator...

Why Corporate Responsibility is Part of Your Job
January 2012

In today’s business environment, corporate social responsibility (CSR) receives a lot of lip service from media and public relations. But experts say a CEO who steps up his company’s CSR efforts will find that his organization receives more than just media accolades.

DQ Raises $5M for Miracle Network

The Dairy Queen system raised more than $5 million to support Children’s Miracle Network Hospitals during the 6th Annual DQ Miracle Treat Day.

On that day, participating Dairy Queen and DQ Grill & Chill restaurants throughout North...

DQ Honors Top Dairies, Vendors, Distributors

The Dairy Queen system announced the recipients of its annual Distributor, Vendor, and Dairy of the Year Awards for the U.S. and Canada. Unified Supply Chain Inc. (USCI), a wholly owned subsidiary of International Dairy Queen Inc. (IDQ), as well as the Canadian (CDQ) Co-op, annually recognize...

DQ Orange Julius Opens New NC Location

The Dairy Queen system has always been about sharing smiles and stories.

McD’s Loses Popularity to Subway

With the 63rd annual Emmys slated for Sunday, it seems appropriate that the quick-serve industry also celebrate its top awards—from Zagat.  

This year’s results of the National Fast Food Restaurant Survey showed that several quick-serve categories are becoming...

DTT Surveillance Installed in More Than 200 DQs

DTT Surveillance continues to roll out surveillance technology to Dairy Queen locations across the country. The Dairy Queen franchise community has recognized outstanding value provided by DTT’s technology and loss prevention services. As of this month, DTT has been installed in more than...

Quail Digital Launches Compact Drive-Thru Headset

Quail Digital has launched its Q-Pro5 all-in-one drive-thru headset system in North America. Available since 2010 in other markets, the system arrives in the U.S.with strong reviews and excellent features for comfort, durability, and efficiency. ...

DQ Officer Named Chair of Children’s Miracle Hospitals

American Dairy Queen Corporation Chief Brand Officer Michael Keller has been named chair of the board of governors for Children’s Miracle Network Hospitals, a non-profit organization that raises funds for 170 children's hospitals across North America. Keller has served on the...

Celebrity Gymnast Tumbles Into DQ Ad Spot

Olympic gymnast Mary Lou Retton is used to tumbling, just not from a piñata. But that’s just what she does in the Dairy Queen system’s newest television commercial set to air in July in time for National Ice Cream Month.

DQ Opens Largest Store in Saudi Arabia

Dairy Queen, an international retail food and treat category leader, has given new meaning to the term global brand. Owned by Berkshire Hathaway, the DQ system has opened its first three locations in Riyadh, Saudi Arabia, one of which is the largest and only two-story DQ Grill & Chill...

DQ Winners Treated With Mini Cooper

A video camera and a few minutes of creativity was all it took for six Dairy Queen fans to be selected as winners of a Mini Cooper Countryman car in the DQsystem’s Mini Blizzard TREATment online video contest.

The winners will receive their new cars on the first day of summer,...

Give the Gift of Dairy Queen

Dairy Queen customers can now quickly and easily send a virtual Dairy Queen gift card to a family member or friend’s Facebook account or e-mail address, for any occasion, with First Data’s eGift Social virtual gifting application. 

Who Are the TV Ad Winners and Losers?

Ace Metrix, a firm that studies television advertising effectiveness, revealed that Dairy Queen, which has broken seven new ads this year, has been the most effective quick-service restaurant TV advertiser YTD. Dairy Queen has an average Ace Score of 618, compared to an industry average of...

5 Must-Haves for Social Marketing Success
May 2011

The 30-second TV spot has been a staple of food-industry advertisers for decades, but its time is running short. And quick serves need to switch up the marketing menu—before it’s too late.

Why? The average TV advertisement, which is made up of 23 seconds of brand message and...

Surprise Someone with a Mini Blizzard, Win a Mini Cooper

Hoping to spark random acts of kindness and spread smiles and stories across the country, Dairy Queen recently launched an online video promotion that rewards contest winners with a Mini Cooper Countryman car.

DQ Operators’ Association Appoints New Director

The Dairy Queen Operators’ Association and Cooperative announced the appointment of Josh Schmieg as its executive director effective January 1. Schmieg succeeds Harris Cooper, who after 20 years of service to the DQOA/DQOC elected to step down as its executive director on December 31....

Capture Rudolph, Win a Blizzard at Dairy Queen

Just before Santa takes to the night sky, Dairy Queenfans are invited to bring a real, living, breathing reindeer to participating Dairy Queenor DQ Grill & Chillrestaurants nationwide from 1 to 3 p.m. on Christmas Eve for a free Reindeer Bites Blizzard Treat.

A combination of toasted...

Charitable Giving Isn't an Option, Consumers Say
December 2010

Although the down economy has forced many operators to focus on the nitty gritty of business details and ignore the outside-the-store activities, customers still expect brands to stand for a good cause. According to the 2010 Cone Cause Evolution Study, which analyzes consumers’...

Lessons Learned
November 2010

Whether it’s started by the internationally renowned franchisor or the ma-and-pa franchisee, litigation stands an unwelcome event in a relationship desperately needing trust, respect, and the singular, shared aim of bottom-line success. Over the last decade, however, a litany of franchisor...