Quick-service restaurant industry veteran William “Bill” Spae has been named the CEO of Vasari LLC, the second largest franchisee in the Dairy Queen system and the largest franchisee in Texas.
The Dairy Queen system is opening a new treat concept, a DQ Treat store in Tucson, Arizona. The location offers all of the Dairy Queen soft-serve treats as well as Orange Julius products, including an array of fruit beverages and smoothies. In addition, the store also will serve Dairy Queen signature Iron Grilled Sandwiches as well as hot dogs. Located in the Park Place Mall food court at 4870 East Broadway Boulevard, the 324 square-foot restaurant employs a staff of eight.
National broadcast advertising creates a large ripple effect across the country, and quick-serve brands are finding that such advertising can be useful in building demand in new and emerging markets.
Using advertisements to build a buzz for a brand that has yet to reach certain regions can lead to consumer excitement and winding lines out the doors of new units, quick-serve brand representatives say.
The Dairy Queen system, part of Berkshire Hathaway, today invited Seattle Seahawks head coach Pete Carroll and the entire team to celebrate their NFC Championship victory at their local Dairy Queen restaurant. The invitation was sparked by Wall Street Journal reporter Jason Gay, who recently wrote that Carroll “has the energy of a man who appears to want very badly to treat all of his guys to postgame Dairy Queen.”
Reese’s Peanut Butter Cups in a pie with soft serve? That’s the combination that kicks off the new year for the Dairy Queen system with the debut of the Reese’s Peanut Butter Cup Pie Blizzard Treat as the featured Blizzard of the Month for January.
National news headlines have recently been peppered with stories of quick-serve customers behaving badly and employees keeping their cool. From last year’s video of a Chick-fil-A drive-thru employee smartly handling an irate customer to this year’s story of a Dairy Queen crewmember who stood up to a woman after she took money from a blind man, quick-serve employees have been thrust into the national spotlight by offering shining examples of good customer service.
The Dairy Queen system always has been about sharing smiles and stories. The treat category leader and one of the leaders in quick service restaurants has announced a new store opening in Hardeeville that offers amazing Dairy Queen soft-serve treats as well as a variety of Orange Julius products. In addition, the store will serve hot dogs and barbecue sandwiches. Located at 15845 Whyte Hardee Blvd., in the WilcoHess travel plaza at Exit 5 off Interstate 95, the restaurant employs a staff of 15.
According to the 2013 National School Supply and Equipment Association (NSSEA) Retail Market Awareness Study, public school teachers spent $3.2 billion in educational products during the 2012-2013 school year, and $1.6 billion of that came out of their own pockets.
American Dairy Queen Corporation (ADQ) has selected Mozido, a provider of cloud-based, white-label integrated mobile solutions, to launch its mobile application pilot test. The consumer app will feature a simple and engaging DQ customer mobile experience for loyalty rewards, offers, and payments.
"More than 70 years ago, the founders of the Dairy Queen system pioneered a new kind of soft-serve treat," says Tim Hawley, vice president of ADQ Marketing Communications. "The success of the DQ system is built on product innovation and service excellence.
The Dairy Queen system is serving up the new Tripleberry Brownie as the featured Blizzard of the Month for August.
The Tripleberry Brownie Blizzard Treat is blended with creamy DQ vanilla soft serve mixed with choco chunks, Tripleberry fruit mix, which includes strawberry, raspberry, and blackberry purée, and chewy brownie pieces.