Dairy Queen

DQ Hits the Magic Price Point with $5 Buck Lunch

Rising gas prices, increases in the federal payroll tax, and overall economic uncertainty have left consumers yearning for more value for their take-home dollar, particularly when eating out.

According to an online survey conducted by Harris Interactive in March 2013 and commissioned by the Dairy Queen system, a Berkshire Hathaway company, price is an important consideration in choosing where to go for lunch. The survey results were announced as part of the April 1 launch of DQ $5 Buck Lunch.

DQ Opens in 20th Country Outside of U.S. and Canada

The Dairy Queen system, part of Berkshire Hathaway, has opened its latest location in Trinidad, which is the 20th country outside of the U.S. and Canada with a DQ presence.

“The international marketplace has always presented a huge opportunity to grow the Dairy Queen brand,” says John Gainor, CEO of International Dairy Queen, Inc. “The Dairy Queen system saw tremendous growth internationally last year, with 215 restaurants outside the U.S. and Canada, which included the opening of our 100th location in Mexico.

Tap Into the Network

More women enter the foodservice industry every year, and they’re being met with a growing wealth of experience and support from which they can draw. A number of networking and leadership development groups have taken on the task of providing stronger gender diversity at all levels of the industry, and are ensuring that more growth opportunities exist for women.

Wendy's Ranks No. 1 for Kid-Friendly, Healthy Options

According to Restaurant DemandTracker, a recent survey of restaurant customers in the United States, households with younger kids are much more likely to seek out restaurants with kid-friendly menus, and many of those consumers are looking for healthier food items on the menu for their families.

Households with younger children are especially likely to value a kid-friendly menu and slightly more likely to value healthy menu choices than households with older children.

HyperActive Technologies Helps DQ with Drive Thru

HyperActive Technologies, a technology company for the restaurant industry, has expanded its suite of drive-thru products for Minneapolis-based Dairy Queen Corporation, which will now include the HyperView PE order confirmation display (OCD), and DriveTime Cloud drive-thru management system.

HyperView PE is powered by a single CAT5e cable and saves operators money by reducing or eliminating electrical installation costs. It also features a bright and long-lasting display.

DQ Kicks Off the New Year with Chocolate Candy Shop Blizzard

Chocoholics will ring in the New Year delectable bite by delectable bite when the Dairy Queen system brings back one of its most popular Blizzard Treats with Chocolate Candy Shop as the January Blizzard of the Month.

An indulgent combination of assorted mini chocolates filled with hazelnut crème, fudge, and caramel blended with dark, decadent cocoa fudge and creamy DQ vanilla soft serve, the Chocolate Candy Shop Blizzard Treat is available at all Dairy Queen and DQ Grill & Chill restaurants nationwide throughout January.

Dairy Queen Lands New Advertising Agency of Record

American Dairy Queen Corporation (ADQ) announced Barkley as the company’s new advertising agency of record after a four-month formal agency review.

“Dairy Queenis an iconic brand that is well-known and loved, so we received a tremendous amount of interest from agencies across the nation,” says Barry Westrum, executive vice president of marketing for ADQ.

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