Dairy Queen

From Fast Food to Fan Food

For years, Dairy Queen has been synonymous with Blizzards and other ice cream treats. This summer, however, it ventured from the norm with a new advertising campaign that increased awareness of food products while connecting emotionally with customers.

“Through research, we found that consumers see Dairy Queen as a bit of an underdog in the corporate fast-food world, and as genuine fans of our brand, they want us to succeed,” says Barry Westrum, executive vice president of marketing at American Dairy Queen Corp.

DQ Grill & Chill Hits The Ohio Highway With Two New Units

Two new DQ Grill and Chill restaurants have opened in service plazas on the eastern end of the Ohio Turnpike. Each restaurant is 625 square feet, with 40 employees, contributing to 80 new jobs in New Springfield, Ohio.

The new restaurants also will contribute to the state’s restaurant sales, which, according to the National Restaurant Association, are projected to increase by 3.6 percent this year.

Lemon Meringue Flavor of the Summer for DQ

The celebration of National Ice Cream Month is in full swing in July at Dairy Queen restaurants as the system, a Berkshire Hathaway company, debuts the new Lemon Meringue Pie Blizzard Treat as the Blizzard of the Month and continues to offer the blockbuster S’mores Blizzard Treat, S’mores Royal Shake, and S’mores Frozen Hot Chocolate.


First Dairy Queen Grill & Chill Restaurant Opens in CT Town

The Dairy Queen system’s newest, most exciting restaurant concept has opened its doors at 845 Sullivan Avenue in South Windsor, Connecticut. The new 2,630 square-foot DQ Grill & Chill restaurant has added 45 new jobs, contributing to South Windsor’s employment growth. The new restaurant also will contribute to the state’s restaurant sales, which according to the National Restaurant Association are projected to increase by three percent this year.


DQ Sees Results with New WAND Digital Menuboards

In its first month, the new Euless, Texas Dairy Queen restaurant broke nearly every sales record in franchise and corporate history including the record for most sales on opening day, the record for most sales on any day, and the records for most sales in one week and one month. The Texas Dairy Queen Operators’ Council (TDQOC), a cooperative group of Texas Dairy Queen franchisees, is responsible for Texas DQ marketing/advertising and the Texas Country Foods system for nearly 600 DQ restaurants in the state of Texas.

Dairy Queen Stirs Up New Ad Campaign

With a new look and style that reflects the honest truths inherent in one of America’s most beloved brands, the Dairy Queen system will unveil a new advertising campaign on Memorial Day, the unofficial kick-off of summer, that focuses on the theme of Fan Food. Not fast food.

Created by Barkley, the Dairy Queen system’s new agency of record, the campaign will come to life through all consumer touch points, including television, radio, print, in-store, online, social media, and team member training.


DQ Takes a Walk on the Light Side with New Smoothies

For any brand—quick service or not—being a pioneer is often the ultimate dream. And this week, Dairy Queen is making this dream a reality as it becomes the first quick-service restaurant in the industry to offer light smoothies.

The new product line comes as part of the national rollout of Orange Julius Premium Fruit Smoothies to the brand’s 4,000 Dairy Queen units across the U.S. and Canada. It features eight flavors: Orange, Strawberry, Strawberry Banana, Tripleberry, Mango Pineapple, Berry-Pom, OrangeBerry, and Piña Colada.

Dairy Queen Delivers Choco Peanut Butter Brownie

The Dairy Queen system is serving up a new, decadent Choco Peanut Butter Brownie as the featured Blizzard of the Month for May.

A smooth blend of peanut butter, choco chunks, and brownie pieces tumbled with DQsignature creamy vanilla soft serve, Choco Peanut Butter Brownieis available beginning May 1 at all participating Dairy Queen and DQ Grill & Chill locations nationwide.

Fans can enjoy the Choco Peanut Butter Brownie Blizzard Treat in four sizes, including the popular Mini.