Dairy Queen

Dairy Queen Stirs Up New Ad Campaign

With a new look and style that reflects the honest truths inherent in one of America’s most beloved brands, the Dairy Queen system will unveil a new advertising campaign on Memorial Day, the unofficial kick-off of summer, that focuses on the theme of Fan Food. Not fast food.

Created by Barkley, the Dairy Queen system’s new agency of record, the campaign will come to life through all consumer touch points, including television, radio, print, in-store, online, social media, and team member training.


DQ Takes a Walk on the Light Side with New Smoothies

For any brand—quick service or not—being a pioneer is often the ultimate dream. And this week, Dairy Queen is making this dream a reality as it becomes the first quick-service restaurant in the industry to offer light smoothies.

The new product line comes as part of the national rollout of Orange Julius Premium Fruit Smoothies to the brand’s 4,000 Dairy Queen units across the U.S. and Canada. It features eight flavors: Orange, Strawberry, Strawberry Banana, Tripleberry, Mango Pineapple, Berry-Pom, OrangeBerry, and Piña Colada.

Dairy Queen Delivers Choco Peanut Butter Brownie

The Dairy Queen system is serving up a new, decadent Choco Peanut Butter Brownie as the featured Blizzard of the Month for May.

A smooth blend of peanut butter, choco chunks, and brownie pieces tumbled with DQsignature creamy vanilla soft serve, Choco Peanut Butter Brownieis available beginning May 1 at all participating Dairy Queen and DQ Grill & Chill locations nationwide.

Fans can enjoy the Choco Peanut Butter Brownie Blizzard Treat in four sizes, including the popular Mini.

Super Bowl MVP Joe Flacco Serves It Up at DQ

Baltimore Ravens Quarterback, Super Bowl MVP, and famous No. 5 Joe Flacco served up DQ $5 Buck Lunches to surprised fans at a Dairy Queen in Rosedale, Maryland, on Friday and joined Dairy Queen in presenting a donation to the Matthew J. Cheswick Memorial Fund.

Cheswick, a student at Glenelg High School in Maryland, was killed last May by a drunk driver.

DQ Hits the Magic Price Point with $5 Buck Lunch

Rising gas prices, increases in the federal payroll tax, and overall economic uncertainty have left consumers yearning for more value for their take-home dollar, particularly when eating out.

According to an online survey conducted by Harris Interactive in March 2013 and commissioned by the Dairy Queen system, a Berkshire Hathaway company, price is an important consideration in choosing where to go for lunch. The survey results were announced as part of the April 1 launch of DQ $5 Buck Lunch.

DQ Opens in 20th Country Outside of U.S. and Canada

The Dairy Queen system, part of Berkshire Hathaway, has opened its latest location in Trinidad, which is the 20th country outside of the U.S. and Canada with a DQ presence.

“The international marketplace has always presented a huge opportunity to grow the Dairy Queen brand,” says John Gainor, CEO of International Dairy Queen, Inc. “The Dairy Queen system saw tremendous growth internationally last year, with 215 restaurants outside the U.S. and Canada, which included the opening of our 100th location in Mexico.

Tap Into the Network

More women enter the foodservice industry every year, and they’re being met with a growing wealth of experience and support from which they can draw. A number of networking and leadership development groups have taken on the task of providing stronger gender diversity at all levels of the industry, and are ensuring that more growth opportunities exist for women.

Wendy's Ranks No. 1 for Kid-Friendly, Healthy Options

According to Restaurant DemandTracker, a recent survey of restaurant customers in the United States, households with younger kids are much more likely to seek out restaurants with kid-friendly menus, and many of those consumers are looking for healthier food items on the menu for their families.

Households with younger children are especially likely to value a kid-friendly menu and slightly more likely to value healthy menu choices than households with older children.