Dairy Queen

DQ Tries to Score with Heisman Winner as Operator

The Dairy Queen system, part of Berkshire Hathaway, invites Heisman Trophy–winner Johnny Manziel to add another title to his name: Dairy Queen operator.

The Texas A&M quarterback recently appeared on the “Late Show with David Letterman,” where Letterman advised him to quit the team, leave college, and open a Dairy Queen restaurant.

DQ Deems the Winners of Annual Supply Chain Partner Awards

The Dairy Queen system has announced the recipients of its annual Distributor, Vendor, and Dairy of the Year Awards. Unified Supply Chain Inc., a wholly owned subsidiary of International Dairy Queen, Inc., annually recognizes supply chain partners that provide superior service and outstanding support to the more than 4,400 Dairy Queen and DQ Grill & Chill locations in the United States. 

DQ Grills & Chills in Baton Rouge, Louisiana

The Dairy Queen system's newest, most exciting restaurant concept has opened its doors at 3444 S. Sherwood Forest Blvd. The new 2,500 square-foot DQ Grill & Chill restaurant has added 45 new jobs, contributing to Baton Rouge’s employment growth. The new restaurant also will contribute to the state’s restaurant sales, which according to the National Restaurant Association, are projected to increase by 3.3 percent this year.

Teaneck Resident and Team Hit the Jackpot in DQ Contest

Stacey and Sinclair Davis with son

Teaneck resident Stacey Davis was honored at a celebration with family and friends at the Rochelle Park Dairy Queen restaurant in New Jersey where she was presented a ceremonial check for $100,000. Davis served as the captain of team Cool Champs whose seven members won the Dairy Queen Oreo Blizzard 100 contest, a unique location-based, social media-driven initiative that the Dairy Queen system launched in May to celebrate the 100th birthday of Oreo. 

The Problem with China

Though quick serves have found success in China, operational headaches abound.

A Chinese Fatburger store proves the popularity of American brands in China.
A busy Fatburger store in China proves the high demand for American brands.

Last year, you could find a dozen Auntie Anne’s pretzel stores in China. This year, you won’t find any.

After wading through one of the world’s biggest bureaucracies, all the while facing fierce competition and various cultural barriers, Wen-Szu Lin and his business partner decided to call it quits as Auntie Anne’s mainland China master franchiser.

“Even though we were doing OK, we decided to walk away,” Lin says.

First DQ Orange Julius Store Opens in Belvidere, Illinois

Dairy Queen and one of the leaders in quick service restaurants has opened its newest, most exciting treat concept, a DQ Orange Julius store in Belvidere, Illinois. Being the first DQ Orange Julius store to open in Belvidere, the new treat location offers all of the amazing Dairy Queen soft-serve treats and cakes as well as Orange Julius products including an array of fruit beverages and smoothies. Located at 2510 Pearl St., in the food court at Belvidere Tollway Oasis, the restaurant employs a staff of 10.

DQ Opens Units in Honolulu and Daytona Beach

Dairy Queen has opened a set of its newest, most exciting treat concept, DQ Orange Julius, in Honolulu, Hawaii, and Daytona Beach, Florida.

The destinations offer Dairy Queen soft-serve treats, as well as Orange Julius products, including an array of fruit beverages and smoothies.

In addition, Dairy Queen signature Iron Grilled Sandwiches and hot dogs will be served. In Honolulu, the 700-square-foot restaurant employs a staff of 10, and in Dayton Beach, the 856-sqaure-foot store employs a staff of 15.

DQ Announces Ad Agency Review

American Dairy Queen Corporation (ADQ)  announced that it will conduct an agency review for its advertising account. The announcement was made by Barry Westrum, executive vice president of marketing for ADQ.

"The QSR category is highly competitive and is at a crossroads," Westrum says. "We had a great 15-year partnership with Grey New York as our advertising agency of record. However, we've decided now is the time to conduct a formal ad agency review."

Westrum says than an agency will be in place by early 2013. 

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