Dairy Queen

First DQ Orange Julius Store Opens in Belvidere, Illinois

Dairy Queen and one of the leaders in quick service restaurants has opened its newest, most exciting treat concept, a DQ Orange Julius store in Belvidere, Illinois. Being the first DQ Orange Julius store to open in Belvidere, the new treat location offers all of the amazing Dairy Queen soft-serve treats and cakes as well as Orange Julius products including an array of fruit beverages and smoothies. Located at 2510 Pearl St., in the food court at Belvidere Tollway Oasis, the restaurant employs a staff of 10.

DQ Opens Units in Honolulu and Daytona Beach

Dairy Queen has opened a set of its newest, most exciting treat concept, DQ Orange Julius, in Honolulu, Hawaii, and Daytona Beach, Florida.

The destinations offer Dairy Queen soft-serve treats, as well as Orange Julius products, including an array of fruit beverages and smoothies.

In addition, Dairy Queen signature Iron Grilled Sandwiches and hot dogs will be served. In Honolulu, the 700-square-foot restaurant employs a staff of 10, and in Dayton Beach, the 856-sqaure-foot store employs a staff of 15.

DQ Announces Ad Agency Review

American Dairy Queen Corporation (ADQ)  announced that it will conduct an agency review for its advertising account. The announcement was made by Barry Westrum, executive vice president of marketing for ADQ.

"The QSR category is highly competitive and is at a crossroads," Westrum says. "We had a great 15-year partnership with Grey New York as our advertising agency of record. However, we've decided now is the time to conduct a formal ad agency review."

Westrum says than an agency will be in place by early 2013. 

Blueberries Primed for Picking

Chefs toy with new ways to add blueberries to menus.

It’s peak blueberry season, and, whether it takes the form of a breakfast, dessert, or side item, the up-and-coming superfruit is finding its way to more menus across the quick-serve industry.

Take, for example, Dairy Queen; the brand offers blueberries as toppings for sundaes, shakes, and malts, and is testing them in the breakfast daypart with yogurt parfaits. The company’s Orange Julius brand also features blueberries as a stand-alone item, paired with acai berries, or in smoothies.

Dairy Queen to Offer Orange Julius Beverages Nationwide

In a merger of two iconic brands, the Dairy Queen system is rolling out Orange JuliusPremium Fresh Fruit Smoothies and Julius Originals to all DQ locations in the United States and Canada.

“With an assortment of fruit choices, variety, and convenience we will offer in this beverage category, it will be like having a smoothie shop within a DQ restaurant,” says Barry Westrum, executive vice president of marketing for American Dairy Queen Corporation. “This is a perfect addition to our menu for customers who want a healthier, quick snack or a treat at any time of the day.”

Dairy Queen Now Operating 100 Stores in Mexico

On July 24, the Dairy Queen system, part of Berkshire Hathaway, opened its 100th location in Mexico and has plans to open 15 additional restaurants by the end of 2012.

John Gainor, president and CEO of International Dairy Queen, Inc., joined franchisee Javier Gandara Jr. from DAQU DE SONORA S A de C V for the grand opening of the 100th store, located in the city of Leon.

DQ Grill & Chill Opens in Indianapolis, Sioux Falls

The Dairy Queen system’s newest, most exciting restaurant concept has opened its doors at 2425 National Drive in Indianapolis. The first DQ Grill & Chill restaurant to open on the south side of Indianapolis, the 1,850-square-foot restaurant has added 45 new jobs in the area, contributing to Indiana’s employment growth.

The new location also will contribute to the state’s restaurant sales, which, according to the National Restaurant Association, are projected to increase by 2.6 percent this year.

Subway Leads Industry in Familiarity, Product Quality

When it comes to familiarity, product quality, and intent to purchase, consumers rank Subway higher than any other quick-service brand, according to a new study.

Dairy Queen, Wendy’s, Five Guys, and Chick-fil-A round out the top five of the Harris Poll EquiTrend Study, which measures and compares brand health for more than 1,500 brands. More than 20,000 members of the general population participate in the study.

Subway earned a score of 73.07 in the study, about 11 points above the quick-service category average of 61.67.

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