Dairy Queen

HyperActive Technologies Helps DQ with Drive Thru

HyperActive Technologies, a technology company for the restaurant industry, has expanded its suite of drive-thru products for Minneapolis-based Dairy Queen Corporation, which will now include the HyperView PE order confirmation display (OCD), and DriveTime Cloud drive-thru management system.

HyperView PE is powered by a single CAT5e cable and saves operators money by reducing or eliminating electrical installation costs. It also features a bright and long-lasting display.

DQ Kicks Off the New Year with Chocolate Candy Shop Blizzard

Chocoholics will ring in the New Year delectable bite by delectable bite when the Dairy Queen system brings back one of its most popular Blizzard Treats with Chocolate Candy Shop as the January Blizzard of the Month.

An indulgent combination of assorted mini chocolates filled with hazelnut crème, fudge, and caramel blended with dark, decadent cocoa fudge and creamy DQ vanilla soft serve, the Chocolate Candy Shop Blizzard Treat is available at all Dairy Queen and DQ Grill & Chill restaurants nationwide throughout January.

Dairy Queen Lands New Advertising Agency of Record

American Dairy Queen Corporation (ADQ) announced Barkley as the company’s new advertising agency of record after a four-month formal agency review.

“Dairy Queenis an iconic brand that is well-known and loved, so we received a tremendous amount of interest from agencies across the nation,” says Barry Westrum, executive vice president of marketing for ADQ.

DQ Tries to Score with Heisman Winner as Operator

The Dairy Queen system, part of Berkshire Hathaway, invites Heisman Trophy–winner Johnny Manziel to add another title to his name: Dairy Queen operator.

The Texas A&M quarterback recently appeared on the “Late Show with David Letterman,” where Letterman advised him to quit the team, leave college, and open a Dairy Queen restaurant.

DQ Deems the Winners of Annual Supply Chain Partner Awards

The Dairy Queen system has announced the recipients of its annual Distributor, Vendor, and Dairy of the Year Awards. Unified Supply Chain Inc., a wholly owned subsidiary of International Dairy Queen, Inc., annually recognizes supply chain partners that provide superior service and outstanding support to the more than 4,400 Dairy Queen and DQ Grill & Chill locations in the United States. 

DQ Grills & Chills in Baton Rouge, Louisiana

The Dairy Queen system's newest, most exciting restaurant concept has opened its doors at 3444 S. Sherwood Forest Blvd. The new 2,500 square-foot DQ Grill & Chill restaurant has added 45 new jobs, contributing to Baton Rouge’s employment growth. The new restaurant also will contribute to the state’s restaurant sales, which according to the National Restaurant Association, are projected to increase by 3.3 percent this year.

Teaneck Resident and Team Hit the Jackpot in DQ Contest

Stacey and Sinclair Davis with son

Teaneck resident Stacey Davis was honored at a celebration with family and friends at the Rochelle Park Dairy Queen restaurant in New Jersey where she was presented a ceremonial check for $100,000. Davis served as the captain of team Cool Champs whose seven members won the Dairy Queen Oreo Blizzard 100 contest, a unique location-based, social media-driven initiative that the Dairy Queen system launched in May to celebrate the 100th birthday of Oreo. 

The Problem with China

Though quick serves have found success in China, operational headaches abound.

A Chinese Fatburger store proves the popularity of American brands in China.
A busy Fatburger store in China proves the high demand for American brands.

Last year, you could find a dozen Auntie Anne’s pretzel stores in China. This year, you won’t find any.

After wading through one of the world’s biggest bureaucracies, all the while facing fierce competition and various cultural barriers, Wen-Szu Lin and his business partner decided to call it quits as Auntie Anne’s mainland China master franchiser.

“Even though we were doing OK, we decided to walk away,” Lin says.