American Dairy Queen Corporation Chief Brand Officer Michael Keller has been named chair of the board of governors for Children’s Miracle Network Hospitals, a non-profit organization that raises funds for 170 children's hospitals across North America. Keller has served on the board of governors since 2005.
Olympic gymnast Mary Lou Retton is used to tumbling, just not from a piñata. But that’s just what she does in the Dairy Queen system’s newest television commercial set to air in July in time for National Ice Cream Month.
Dairy Queen, an international retail food and treat category leader, has given new meaning to the term global brand. Owned by Berkshire Hathaway, the DQ system has opened its first three locations in Riyadh, Saudi Arabia, one of which is the largest and only two-story DQ Grill & Chill restaurant in the world.
These openings mark the DQ system’s presence in 16 countries outside of the U.S. and Canada.
A video camera and a few minutes of creativity was all it took for six Dairy Queen fans to be selected as winners of a Mini Cooper Countryman car in the DQsystem’s Mini Blizzard TREATment online video contest.
The winners will receive their new cars on the first day of summer, Tuesday, June 21, at their local Dairy Queenstore. The winning videos can be viewed at DairyQueen.com.
Dairy Queen customers can now quickly and easily send a virtual Dairy Queen gift card to a family member or friend’s Facebook account or e-mail address, for any occasion, with First Data’s eGift Social virtual gifting application.
Ace Metrix, a firm that studies television advertising effectiveness, revealed that Dairy Queen, which has broken seven new ads this year, has been the most effective quick-service restaurant TV advertiser YTD. Dairy Queen has an average Ace Score of 618, compared to an industry average of 578.
The 30-second TV spot has been a staple of food-industry advertisers for decades, but its time is running short. And quick serves need to switch up the marketing menu—before it’s too late.
Why? The average TV advertisement, which is made up of 23 seconds of brand message and about seven of value proposition, just doesn’t lock in customer loyalty the way it used to. In fact, even the term customer loyalty needs to go. That’s marketing speak that makes individual customers look like cattle.
Hoping to spark random acts of kindness and spread smiles and stories across the country, Dairy Queen recently launched an online video promotion that rewards contest winners with a Mini Cooper Countryman car.
The Dairy Queen Operators’ Association and Cooperative announced the appointment of Josh Schmieg as its executive director effective January 1. Schmieg succeeds Harris Cooper, who after 20 years of service to the DQOA/DQOC elected to step down as its executive director on December 31. Cooper will maintain an active role with both companies as a consultant to Schmieg and the board of directors, as well as general counsel.
Just before Santa takes to the night sky, Dairy Queenfans are invited to bring a real, living, breathing reindeer to participating Dairy Queenor DQ Grill & Chillrestaurants nationwide from 1 to 3 p.m. on Christmas Eve for a free Reindeer Bites Blizzard Treat.
A combination of toasted coconut, choco chunks, caramel, and pie crust pieces blended with creamy DQ vanilla soft serve, the new Reindeer Bites Blizzard Treat has been delighting DQ fans of all ages this holiday season as the December Blizzard of the Month.