Dairy Queen

Quail Digital Launches Compact Drive-Thru Headset

Quail Digital has launched its Q-Pro5 all-in-one drive-thru headset system in North America. Available since 2010 in other markets, the system arrives in the U.S.with strong reviews and excellent features for comfort, durability, and efficiency. 

DQ Officer Named Chair of Children’s Miracle Hospitals

American Dairy Queen Corporation Chief Brand Officer Michael Keller has been named chair of the board of governors for Children’s Miracle Network Hospitals, a non-profit organization that raises funds for 170 children's hospitals across North America. Keller has served on the board of governors since 2005.

DQ Opens Largest Store in Saudi Arabia

Dairy Queen, an international retail food and treat category leader, has given new meaning to the term global brand. Owned by Berkshire Hathaway, the DQ system has opened its first three locations in Riyadh, Saudi Arabia, one of which is the largest and only two-story DQ Grill & Chill restaurant in the world.

These openings mark the DQ system’s presence in 16 countries outside of the U.S. and Canada.

DQ Winners Treated With Mini Cooper

A video camera and a few minutes of creativity was all it took for six Dairy Queen fans to be selected as winners of a Mini Cooper Countryman car in the DQsystem’s Mini Blizzard TREATment online video contest.

The winners will receive their new cars on the first day of summer, Tuesday, June 21, at their local Dairy Queenstore. The winning videos can be viewed at DairyQueen.com.

5 Must-Haves for Social Marketing Success

The 30-second TV spot has been a staple of food-industry advertisers for decades, but its time is running short. And quick serves need to switch up the marketing menu—before it’s too late.

Why? The average TV advertisement, which is made up of 23 seconds of brand message and about seven of value proposition, just doesn’t lock in customer loyalty the way it used to. In fact, even the term customer loyalty needs to go. That’s marketing speak that makes individual customers look like cattle.

DQ Operators’ Association Appoints New Director

The Dairy Queen Operators’ Association and Cooperative announced the appointment of Josh Schmieg as its executive director effective January 1. Schmieg succeeds Harris Cooper, who after 20 years of service to the DQOA/DQOC elected to step down as its executive director on December 31. Cooper will maintain an active role with both companies as a consultant to Schmieg and the board of directors, as well as general counsel.

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