Dairy Queen customers can now quickly and easily send a virtual Dairy Queen gift card to a family member or friend’s Facebook account or e-mail address, for any occasion, with First Data’s eGift Social virtual gifting application.
Ace Metrix, a firm that studies television advertising effectiveness, revealed that Dairy Queen, which has broken seven new ads this year, has been the most effective quick-service restaurant TV advertiser YTD. Dairy Queen has an average Ace Score of 618, compared to an industry average of 578.
The 30-second TV spot has been a staple of food-industry advertisers for decades, but its time is running short. And quick serves need to switch up the marketing menu—before it’s too late.
Why? The average TV advertisement, which is made up of 23 seconds of brand message and about seven of value proposition, just doesn’t lock in customer loyalty the way it used to. In fact, even the term customer loyalty needs to go. That’s marketing speak that makes individual customers look like cattle.
Hoping to spark random acts of kindness and spread smiles and stories across the country, Dairy Queen recently launched an online video promotion that rewards contest winners with a Mini Cooper Countryman car.
The Dairy Queen Operators’ Association and Cooperative announced the appointment of Josh Schmieg as its executive director effective January 1. Schmieg succeeds Harris Cooper, who after 20 years of service to the DQOA/DQOC elected to step down as its executive director on December 31. Cooper will maintain an active role with both companies as a consultant to Schmieg and the board of directors, as well as general counsel.
Just before Santa takes to the night sky, Dairy Queenfans are invited to bring a real, living, breathing reindeer to participating Dairy Queenor DQ Grill & Chillrestaurants nationwide from 1 to 3 p.m. on Christmas Eve for a free Reindeer Bites Blizzard Treat.
A combination of toasted coconut, choco chunks, caramel, and pie crust pieces blended with creamy DQ vanilla soft serve, the new Reindeer Bites Blizzard Treat has been delighting DQ fans of all ages this holiday season as the December Blizzard of the Month.
Although the down economy has forced many operators to focus on the nitty gritty of business details and ignore the outside-the-store activities, customers still expect brands to stand for a good cause. According to the 2010 Cone Cause Evolution Study, which analyzes consumers’ expectations and behaviors toward companies’ support of causes, 82 percent of Americans believe it’s important for the food and beverage industry to support social or environmental causes.
Whether it’s started by the internationally renowned franchisor or the ma-and-pa franchisee, litigation stands an unwelcome event in a relationship desperately needing trust, respect, and the singular, shared aim of bottom-line success. Over the last decade, however, a litany of franchisor-franchisee disputes have made their way into the courtroom, proving to be a time- and cost-consuming process littered with stress and frustration for both sides.
this is a test teaser and should only be used in the tabs and not on the actual story page.