Dairy Queen

Capture Rudolph, Win a Blizzard at Dairy Queen

Just before Santa takes to the night sky, Dairy Queenfans are invited to bring a real, living, breathing reindeer to participating Dairy Queenor DQ Grill & Chillrestaurants nationwide from 1 to 3 p.m. on Christmas Eve for a free Reindeer Bites Blizzard Treat.

A combination of toasted coconut, choco chunks, caramel, and pie crust pieces blended with creamy DQ vanilla soft serve, the new Reindeer Bites Blizzard Treat has been delighting DQ fans of all ages this holiday season as the December Blizzard of the Month.

Charitable Giving Isn't an Option, Consumers Say

Although the down economy has forced many operators to focus on the nitty gritty of business details and ignore the outside-the-store activities, customers still expect brands to stand for a good cause. According to the 2010 Cone Cause Evolution Study, which analyzes consumers’ expectations and behaviors toward companies’ support of causes, 82 percent of Americans believe it’s important for the food and beverage industry to support social or environmental causes.

Lessons Learned

Whether it’s started by the internationally renowned franchisor or the ma-and-pa franchisee, litigation stands an unwelcome event in a relationship desperately needing trust, respect, and the singular, shared aim of bottom-line success. Over the last decade, however, a litany of franchisor-franchisee disputes have made their way into the courtroom, proving to be a time- and cost-consuming process littered with stress and frustration for both sides.

Super Fans

Madison, Wisconsin, TCBY franchisee Saad Khalifa is on a first-name basis with his customers, especially those who visit his frozen yogurt shop regularly.

When Steve drives an hour and 35 minutes to the Madison TCBY, Khalifa is ready with the customer’s consistent order of two pies and about 10-12 quarts of ice cream. “And that’s just like clockwork every week,” Khalifa says. “He’ll call in two days ahead and we’ll get everything ready for him.”

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