Daphne's California Greek

Daphne's Grills Up Some Shrimp for New Entrees

Daphne’s California Greek, where fresh California and Mediterranean flavors fuse for a healthful and refreshingly new dining experience, introduced grilled, herb-marinated shrimp to its menu. Marinated in a flavorful combination of garlic, paprika, and spices and served on a skewer, the new grilled shrimp takes center stage among three new menu items, including Mango Shrimp Salad, Classic Grilled Shrimp Pita, and a Shrimp Combo that includes two sides and a beverage.

Making California Greek Chic

Successful serial entrepreneur Bill Trefethen is the new CEO of Daphne’s Greek Café, a California fast-casual concept that he bought in bankruptcy last summer. Simply purchasing the company is not all Trefethen has in store for the 20-year-old Mediterranean concept, however. His rebranding efforts are extensive and aim to give the concept new life and a new genre.

Why rebrand Daphne’s now?

Because we didn’t own the company before. I would have done it sooner but I didn’t own the concept.