Del Taco, a leader in the Mexican quick-service restaurant category, announced its new franchise development incentive programs for 2014, its 50th anniversary year. With these significant incentives in place, the company looks to build on record sales at its more than 550 restaurants nationwide and partner with multiunit operators to bring Del Taco’s made-to-order food to guests across the country.
Paul Hitzelberger hasn’t exactly had a normal retirement. After serving as chief marketing officer for Del Taco from 1986 to 2001 and being part owner for all but three years of that time, he chose to take over some of the company’s worst-performing franchise locations, all located in Utah, and turn them around. His wife, Jane, joined the venture to help with administrative tasks, and the pair began to reinvigorate eight locations in the Salt Lake City region.
Today, the Hitzelbergers run 26 units around the city, with two more in development and nine more under consideration.
Del Taco is celebrating its 50th anniversary in 2014. The company, which served its first taco in Barstow, California, now has 546 locations nationwide. To celebrate, Del Taco is making a number of classic menu items available for a limited time beginning June 19.
Del Taco Holdings Inc. announced the completion of a debt refinance transaction.
The transaction, led by GE Capital, features an amended senior credit facility with a $220 million term loan and a $40 million revolving line of credit. Incremental net proceeds raised were used for a partial redemption of its senior subordinated debt.
Del Taco is adding even more fresh and bold flavors to the Buck & Under Menu with its new Jacked Up menu items, available for a limited time. Guests will appreciate the flavors of fire-roasted green chiles and Pepper Jack cheese found in the Jacked Up Grilled Chicken Taco and Jacked Up CrunchTada Tostada, for just a buck.
In addition, on April 28, Del Taco is offering a coupon to try a free Jacked Up item with any purchase. Guests can visit the brand’s Facebook to obtain a coupon for a free Jacked Up Grilled Chicken Taco or a Jacked Up CrunchTada Tostada with any purchase.
Del Taco announced three of its franchisees received Multi-Unit Franchisee Magazine’s Annual MVP (Most Valuable Performer) Awards. The industry-wide awards recognize “the power operators, the innovators, and the creative thinkers who have demonstrated outstanding performance in growing both their organization and their brands.” Del Taco is the only quick-service restaurant with three winners. Each Del Taco franchisee winner will receive their award at the 13th Annual Multi-Unit Franchising Conference in Las Vegas, April 23–25, 2014.
Del Taco, serving breakfast for more than 30 years, introduced new breakfast tacos made with eggs and Cheddar cheese. Beginning April 3, and starting at just 75 cents, the breakfast tacos lineup includes Breakfast Tacos with egg and cheese for 75 cents each, a Bacon Breakfast Taco for $1.00 each, the Sausage Breakfast Taco for $1.00 each, and the Steak Breakfast Taco for $1.75 each.
Guests can customize their spice level with their choice of Del Taco’s Taco Sauces.
Del Taco is making waves with its new Epic Surf & Turf Burrito, available beginning March 6 for a limited time. Del Taco’s Epic Surf & Turf Burrito is loaded with shrimp, grilled carne asada steak, lime rice, and cabbage, and is topped with ancho sauce, pico de gallo salsa, and Del Taco’s secret sauce.
Del Taco, a leader in the Mexican quick service restaurant category, will discuss record-breaking sales and offer the opportunity for franchisees to capture exclusive development territories during the 2014 Franchise Expo South. The company has close to 550 restaurants across 17 states. Del Taco can be found at booth 432 at the Expo, taking place February 6 – 8 at the Reliant Center in Houston.
Back by popular demand, beginning February 6 Del Taco will offer its crispy shrimp in either a taco or burrito for a limited time. Both Del Taco’s Crispy Shrimp Taco and Burrito feature crispy golden shrimp, fresh cabbage, freshly chopped pico de gallo salsa, and Del Taco’s secret sauce. The burrito adds lime rice, and the tacos are served with a fresh lime wedge. For a limited time, guests can purchase two Crispy Shrimp Tacos for $4 and two guest-favorite Beer Battered Fish Tacos for $3.50.