A lot has been said about the dramatic transformation the limited-service restaurant industry has experienced in the last five to 10 years. Observers have noted a range of factors that have shoved along the change, from the pressures to offer healthier food to younger generations’ desire for more creative menu opportunities.
Del Taco is launching three new Fresca Bowls loaded with fresh ingredients. Priced at $4 each, Del Taco’s Fresca Bowls are served on a bed of fresca lime rice and seasoned black beans, and are offered in three varieties.
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A leading consumer review magazine named Del Taco as having the “Best Value for Your Money” in its annual survey, “America’s Best Fast Food (and the Worst).” The results appeared in the August 2014 issue of the magazine and were based on opinions of 96,000 diners nationwide, who had meals at 65 restaurant chains.
The findings also revealed that Americans are spending more money than ever on dining out, but are demanding more value, higher quality, and greater variety when it comes to their fast-food choices.
Del Taco, a leader in the Mexican quick-service restaurant category, announced its new franchise development incentive programs for 2014, its 50th anniversary year. With these significant incentives in place, the company looks to build on record sales at its more than 550 restaurants nationwide and partner with multiunit operators to bring Del Taco’s made-to-order food to guests across the country.
Paul Hitzelberger hasn’t exactly had a normal retirement. After serving as chief marketing officer for Del Taco from 1986 to 2001 and being part owner for all but three years of that time, he chose to take over some of the company’s worst-performing franchise locations, all located in Utah, and turn them around. His wife, Jane, joined the venture to help with administrative tasks, and the pair began to reinvigorate eight locations in the Salt Lake City region.
Today, the Hitzelbergers run 26 units around the city, with two more in development and nine more under consideration.
Del Taco is celebrating its 50th anniversary in 2014. The company, which served its first taco in Barstow, California, now has 546 locations nationwide. To celebrate, Del Taco is making a number of classic menu items available for a limited time beginning June 19.
Del Taco Holdings Inc. announced the completion of a debt refinance transaction.
The transaction, led by GE Capital, features an amended senior credit facility with a $220 million term loan and a $40 million revolving line of credit. Incremental net proceeds raised were used for a partial redemption of its senior subordinated debt.
Del Taco is adding even more fresh and bold flavors to the Buck & Under Menu with its new Jacked Up menu items, available for a limited time. Guests will appreciate the flavors of fire-roasted green chiles and Pepper Jack cheese found in the Jacked Up Grilled Chicken Taco and Jacked Up CrunchTada Tostada, for just a buck.
In addition, on April 28, Del Taco is offering a coupon to try a free Jacked Up item with any purchase. Guests can visit the brand’s Facebook to obtain a coupon for a free Jacked Up Grilled Chicken Taco or a Jacked Up CrunchTada Tostada with any purchase.
Del Taco announced three of its franchisees received Multi-Unit Franchisee Magazine’s Annual MVP (Most Valuable Performer) Awards. The industry-wide awards recognize “the power operators, the innovators, and the creative thinkers who have demonstrated outstanding performance in growing both their organization and their brands.” Del Taco is the only quick-service restaurant with three winners. Each Del Taco franchisee winner will receive their award at the 13th Annual Multi-Unit Franchising Conference in Las Vegas, April 23–25, 2014.
Del Taco, serving breakfast for more than 30 years, introduced new breakfast tacos made with eggs and Cheddar cheese. Beginning April 3, and starting at just 75 cents, the breakfast tacos lineup includes Breakfast Tacos with egg and cheese for 75 cents each, a Bacon Breakfast Taco for $1.00 each, the Sausage Breakfast Taco for $1.00 each, and the Steak Breakfast Taco for $1.75 each.
Guests can customize their spice level with their choice of Del Taco’s Taco Sauces.