Back by popular demand, beginning February 6, Del Taco will offer its crispy shrimp in either a taco or burrito for a limited time. Both Del Taco’s Crispy Shrimp Taco and Burrito feature crispy shrimp, cabbage, pico de gallo salsa, and Del Taco’s secret sauce. The burrito adds lime rice, and the tacos are served with a lime wedge. For a limited time, guests can purchase two Crispy Shrimp Tacos for $4 and two guest-favorite Beer Battered Fish Tacos for $3.50.
Fish Consulting LLC, a full-service national communications firm specializing in franchise marketing and public relations, announced Del Taco, a Mexican quick-serve chain, joined its growing roster of partners.
Del Taco enlisted Fish Consulting to help increase national awareness of its franchise opportunities, provide strategic recruitment marketing support, and assist with collateral development. Fish joins Del Taco’s current roster of agency partners, with a specialization in franchisee recruitment.
The limited-service restaurant industry is cashing in on diners’ New Year’s resolutions for healthy eating in a big way. At bagel concept Einstein Bros. Bagels, for example, January 1 marked renewed focus on the brand’s Smart Choices menu, which boasts a selection of better-for-you alternatives with less than 350 calories and 15 grams of fat.
Del Taco introduces Turkey Tacos, making the company one of the first Mexican fast food chains to offer ground turkey as a protein option. Del Taco’s Turkey Tacos feature lean, seasoned ground turkey that has 33 percent less fat than its seasoned beef yet offers the same flavor. Each Turkey Taco has only 150 calories. Del Taco is also offering a Turkey CrunchTada Tostada, an extension of the company’s popular CrunchTada product line.
Del Taco announced the launch of its new Epic Burritos. Created to expand the choices for guests, the new burritos range from 14 to 18.5 ounces in weight and are priced from $4.99. Del Taco is celebrating the launch by offering a free medium drink to guests who purchase an Epic Burrito between November 11 and 20 at participating locations.
Every successful brand relies not only on its leader to craft and execute a winning brand strategy, but also on its executive team members to keep the concept running smoothly. A savvy CEO understands that his or her fellow C-suite members must consistently be inspired to be the highest-quality, top-notch executives possible.
For Phillip Chang, CEO of frozen-yogurt chain Yogurtland, treating employees with dignity and respect is of the utmost importance when it comes to motivating his team. He also prioritizes setting a good example for his fellow executives to follow.
Continuing its march across Texas, Del Taco announced the opening of its first of 25 locations planned for San Antonio.
The new San Antonio restaurant will open on Wednesday, September 4.
The new Del Taco features a 70-seat dining room, a salsa bar, and a drive thru that will be open 24 hours. This restaurant will serve breakfast from 11p.m. to 11 a.m. and will offer free WiFi in the dining room.
Del Taco is bringing back its Free Wednesdays promotion. Between 3 and 9 p.m., guests will receive an item of their choice from the Buck & Under Menu free with any purchase.
This offer will be available on August 28, September 4, and September 11 at participating Del Taco restaurants.
Setting the stage for its latest growth surge, Del Taco now has seven new franchise groups committed to developing 39 new restaurants across the country, including in Central California, Colorado, Georgia, New Mexico, South Carolina, and Texas. Simultaneously, the company announced five new markets for multiunit development and a search for new franchise partners.
The news comes as Del Taco continues its ambitious growth beyond its Southern California roots to new markets to the East with new franchisees as well as new company restaurants.