Today Del Taco announced its selection of San Francisco–based agency Camp + King as its lead advertising agency of record. Camp + King was selected to lead all strategic branding and creative efforts with the goal of evolving and growing the iconic Mexican quick-service restaurant brand.
Del Taco is setting its sights on Abilene, Amarillo, Lubbock, Midland, and Odessa as the next growth targets in Texas as it continues its steady, fast-moving march through the state. Since first announcing plans to open its popular restaurants in Texas in 2010, Del Taco now has more than a dozen locations throughout the Dallas/Ft. Worth metroplex and Houston.
Continuing its crusade to offer bolder, fresher, and better Mexican and American favorites, Del Taco opened a new location at 11066 Santa Monica Blvd., Los Angeles, California, near the intersection of Santa Monica and Sepulveda Boulevards east of the 405 Freeway. This is the company’s first inline location in Los Angeles County, featuring a 24-hour dining room only.
The new restaurant includes Del Taco's contemporary new look with new colors, updated seating design, and a salsa bar.
Miniclip, the online games website with more than 70 million game players per month, is launching its first national promotion with Del Taco Restaurants this month.
The eight-week kids’ meal promotion is the beginning of a long-term global brand extension campaign that will leverage Miniclip’s well-established online brand with consumers in a variety of ways.
This announcement follows Miniclip’s first appearance at Licensing Expo in Las Vegas.
Del Taco, the nation’s No. 2 Mexican quick-service restaurant chain, is looking to Charleston to expand its presence in the Southeast. The company today announced plans to open between 8 and 10 Del Taco restaurants in the Charleston, South Carolina, area and is seeking qualified restaurant operators as franchise partners.
Del Taco recognized the achievements of several franchise owners and awarded this year’s Top Taco at its recent franchisee conference. Awards were presented to the Developer of the Year, Franchise Operator of fewer than three units, and a multi-unit operator.
Del Taco announced several promotions and appointments within its executive ranks as part of a larger initiative to redefine how the company delivers on its brand experience.
“Del Taco is on an aggressive mission to redefine how potential new and current customers view our product and service experience,” says Paul Murphy, CEO of Del Taco. “Ultimately, it is our goal to be the No. 1 restaurant of choice in our category precisely because of our raising the bar to consistently provide both quality and value at Del Taco.”
Del Taco announced today that it has signed a three-unit development deal with DT Restaurants of Texas.
The first Del Taco location will be at Hawk’s Creek Center, 520 State Highway 183 in Fort Worth, and is expected to open in April.
This latest announcement is part of the continuing expansion of the popular chain into the Dallas/Fort Worth market. In 2010, Del Taco announced plans to expand in the market with approximately 80 restaurants.
In a strategic move that bolsters franchisee leadership in Arizona, Del Taco announced that Desert Taco, its largest franchisee in Arizona, acquired the company’s remaining six Phoenix locations.
Lead by Brent Veach, Desert Taco presently owns and operates 14 Del Taco restaurants and will bring its total ownership to 20 of the area’s 26 locations with this acquisition. Desert Taco opened its first Del Taco in 1999 and opened eight more restaurants over the next nine years. Three years ago, Desert Taco acquired additional locations to reach a total of 14 restaurants.