As Del Taco rolls out changes to their restaurants, the new Buck & Under and New Tastes menus continue to generate positive consumer buzz. The new menus made their system-wide debut with the overall brand relaunch on April 24.
Having been in refresh mode for more than year, Del Taco is ready to enter the final phase of a major brand upgrade that has so far included new store and branding designs, as well as operational tweaks at the corporate office.
This week, the Lake Forest, California–based brand launched two new menus, Buck & Under and New Tastes, and a promotional campaign, “UnFreshing Believable,” that focus on Del Taco’s low price points and fresh ingredients.
Del Taco Holdings announced the completion of a debt refinance transaction.
The transaction, led by GE Capital, Franchise Finance, features new senior credit facilities, which include a $175 million term loan and a $40 million revolving line of credit.
Net proceeds were used to refinance the company’s existing senior credit facility and for a partial redemption of its senior subordinated debt.
Del Taco is setting its sights on Austin, Texas, as the next growth target in Texas as it continues its steady, fast-moving march through the state.
The popular Mexican quick-serve chain announced plans to open restaurants in Austin with the first one located at 1400 E. Whitestone Blvd., near the 183 Toll Road in Cedar Park, which is expected to open in November.
A second location in Round Rock will follow in early 2013.
Today Del Taco announced its selection of San Francisco–based agency Camp + King as its lead advertising agency of record. Camp + King was selected to lead all strategic branding and creative efforts with the goal of evolving and growing the iconic Mexican quick-service restaurant brand.
Del Taco is setting its sights on Abilene, Amarillo, Lubbock, Midland, and Odessa as the next growth targets in Texas as it continues its steady, fast-moving march through the state. Since first announcing plans to open its popular restaurants in Texas in 2010, Del Taco now has more than a dozen locations throughout the Dallas/Ft. Worth metroplex and Houston.
Continuing its crusade to offer bolder, fresher, and better Mexican and American favorites, Del Taco opened a new location at 11066 Santa Monica Blvd., Los Angeles, California, near the intersection of Santa Monica and Sepulveda Boulevards east of the 405 Freeway. This is the company’s first inline location in Los Angeles County, featuring a 24-hour dining room only.
The new restaurant includes Del Taco's contemporary new look with new colors, updated seating design, and a salsa bar.
Miniclip, the online games website with more than 70 million game players per month, is launching its first national promotion with Del Taco Restaurants this month.
The eight-week kids’ meal promotion is the beginning of a long-term global brand extension campaign that will leverage Miniclip’s well-established online brand with consumers in a variety of ways.
This announcement follows Miniclip’s first appearance at Licensing Expo in Las Vegas.
Del Taco, the nation’s No. 2 Mexican quick-service restaurant chain, is looking to Charleston to expand its presence in the Southeast. The company today announced plans to open between 8 and 10 Del Taco restaurants in the Charleston, South Carolina, area and is seeking qualified restaurant operators as franchise partners.