Del Taco

Miniclip Joins Forces with Del Taco for Kids’ Meal Promotion

Miniclip, the online games website with more than 70 million game players per month, is launching its first national promotion with Del Taco Restaurants this month.  

The eight-week kids’ meal promotion is the beginning of a long-term global brand extension campaign that will leverage Miniclip’s well-established online brand with consumers in a variety of ways.

This announcement follows Miniclip’s first appearance at Licensing Expo in Las Vegas.  

Del Taco Targets Charleston, SC, for Expansion

Del Taco, the nation’s No. 2 Mexican quick-service restaurant chain, is looking to Charleston to expand its presence in the Southeast. The company today announced plans to open between 8 and 10 Del Taco restaurants in the Charleston, South Carolina, area and is seeking qualified restaurant operators as franchise partners.

Del Taco Adds Execs to Redefine Brand Experience

Del Taco announced several promotions and appointments within its executive ranks as part of a larger initiative to redefine how the company delivers on its brand experience.

“Del Taco is on an aggressive mission to redefine how potential new and current customers view our product and service experience,” says Paul Murphy, CEO of Del Taco. “Ultimately, it is our goal to be the No. 1 restaurant of choice in our category precisely because of our raising the bar to consistently provide both quality and value at Del Taco.”

Del Taco Returns to Atlanta

Del Taco fans in the Atlanta area, take note.
 
Today, Del Taco returns to Atlanta with the opening of its new restaurant in Snellville, Georgia, on Feb. 15.
 
The new restaurant, located at 1895 Scenic Highway in the Presidential Markets Shopping Center, utilizes the company’s new restaurant design with a contemporary color palette, interesting architectural elements, revamped interior, and a salsa bar.
 

Del Taco Inks Development Deal in Fort Worth

Del Taco announced today that it has signed a three-unit development deal with DT Restaurants of Texas.

The first Del Taco location will be at Hawk’s Creek Center, 520 State Highway 183 in Fort Worth, and is expected to open in April.

This latest announcement is part of the continuing expansion of the popular chain into the Dallas/Fort Worth market. In 2010, Del Taco announced plans to expand in the market with approximately 80 restaurants.

Six Company-Owned Del Tacos Acquired by AZ Franchisee

In a strategic move that bolsters franchisee leadership in Arizona, Del Taco announced that Desert Taco, its largest franchisee in Arizona, acquired the company’s remaining six Phoenix locations.

Lead by Brent Veach, Desert Taco presently owns and operates 14 Del Taco restaurants and will bring its total ownership to 20 of the area’s 26 locations with this acquisition. Desert Taco opened its first Del Taco in 1999 and opened eight more restaurants over the next nine years. Three years ago, Desert Taco acquired additional locations to reach a total of 14 restaurants.

Food News Media Debuts Fresh Bytes Newscast

Food News Media, parent of QSR and sister publication RMGTmagazine.com, debuts a new series of newscasts, Fresh Bytes, designed to get you up to date on all of the latest industry news. Stay tuned to QSRmagazine.com and RMGTmagazine.com for future installments of Fresh Bytes, and click here to view the first newscast.

Taco Lovers Rejoice at Del Taco’s Tacoberfest

Del Taco restaurants across the country are putting a spin on one of Germany’s most famous events–Oktoberfest. Beginning on National Taco Day, October 4, and lasting until October 31, Del Taco will offer taco specials all day, every day for a month-long celebration worthy of tacos–Tacoberfest.

At the center of Del Taco’s Tacoberfest is the Taco Deluxe with five layers of fresh flavor including seasoned beef, freshly grated cheddar cheese, crisp lettuce, sour cream, and pico de gallo.

QSR Drive-Thru Performance Study

How does your brand stack up to the seven best drive-thru chains in the nation?

It’s true that different brands excel at different things, be it in the area of nutritional offerings, customer service, or speed.

It’s true, too, with drive-thru service; some brands perform better than the rest. And this year the QSR Drive-Thru Performance Study focuses on seven brands as a benchmark group that have consistently, year after year, risen to the top of the heap in drive-thru performance.

Drive-thru performance was first studied in 1998 to gauge the speed and accuracy of fast feeders and encourage the industry to improve its service. And improve it did:

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