In many cases, it’s a different consumer out there today deciding where to dine when the urge hits. Throughout the recession, full-service restaurants offered so many fire-sale bargains that those little affected by the economy could almost feel guilty for practically stealing meals when they would have just as willingly paid regular price.
Denny's, in partnership with Will Arnett and Jason Bateman's digital content and production studio, DumbDumb, and Ben Silverman's multimedia studio, Electus, an operating business of IAC, announced the launch of its premier celebrity Web series, "Always Open." The show is an extension of Denny's latest nationwide campaign developed by New York ad agency Gotham and adds depth to the new "America's Diner is always open" platform, allowing even more consumers access to the Denny's experience of a warm and
Denny’s Corporation, one of America's largest full-service family restaurant chains, announced that CFO Mark Wolfinger joined the Board of Directors.
Aside from his role as CFO, Wolfinger currently serves as executive vice president and chief administrative officer. Wolfinger is responsible for the overall financial direction of the company, as well as overseeing the development, information technology, purchasing, and legal functions. Wolfinger joined Denny's in September 2005.
January 10 was a big day for Auburn University. Not only did the Tigers play for and win the BCS national championship game for college football, but the school welcomed the nation’s seventh nontraditional Denny’s unit.
The new unit, Denny’s AllNighter, is a quick-serve concept in the school’s West View Village dining hall that will stay open until 1 a.m.
Greg Powell, vice president of concept development for Denny’s, says the new Denny’s unit reflects the brand’s push to attract a younger demographic.
Denny’s Corporation announced the appointment of John C. Miller to the position of president and CEO, effective February 1. Miller succeeds Debra Smithart-Oglesby, who has filled the position on an interim basis since June. Smithart-Oglesby will continue to serve as board chair for Denny’s.
In an effort to draw more traffic from the 50-and-older demographic, Denny’s launched a promotional campaign last year that gives a 20 percent discount to anybody who shows his or her AARP card between 4 and 10 p.m. any day of the week.
Early results of the campaign, which were recently released by the company, prove the decision was a wise one. Eight months after launching the campaign through a full-page advertisement in the May/June 2010 issue of AARP The Magazine, Denny’s announced that two million AARP members have taken advantage of the discount.
Tender Greens, a Southern California–based quick-serve chain that offers an array of organic and healthy items, recently launched a Meatless Monday campaign in hopes of capitalizing on a growing vegetarian trend among quick-serve consumers.
“We can reach out to our vegetarian customers in which we say ‘Mondays, it’s all about you,’” says Erik Oberholtzer, cofounder of Tender Greens.
Each Monday, Tender Greens creates a special menu that contains only vegetarian and vegan items. “It makes our chefs think out of the box,” Oberholtzer says.
In an economic climate full of uncertainty and change, many businesses have turned to interim executives to right the ship. The quick-serve industry is no different. In June, Denny’s Corp. named chairwoman Debra Smithart-Oglesby interim CEO after Nelson Marchioli left the company. In August, El Pollo Loco chose Steve Sather to serve as acting president and chief executive when former CEO Steve Carley left for the same position at Red Robin.
It may have Denny's name hanging on its sign, but the menuboards on the wall and the lack of hosts and servers insinuate a slightly different adventure.
Denny’s ventured into the fast-casual market on Nov. 12 with the opening of the first Denny’s Café in Orange, California. The café is the brainchild of Steve Dunn, Denny’s vice president of development.