Dickey's Barbecue Pit

Dickey's Announces New Chief Brand Officer

Dickey’s Barbecue Restaurants, Inc. announced Christie Finley as the new chief brand officer.  Finley will lead marketing initiatives for the expanding concept while aligning brand core values with aggressive business goals.

“Christie brings incredible vision, drive, and creativity to our growing brand,” says Roland Dickey, Jr., president and CEO of Dickey’s Barbecue Restaurants, Inc.  “At a time when our company is experiencing tremendous development, Christie will be spearheading our marketing efforts to drive all aspects of the Dickey's Barbecue brand forward.”

Dickey's Opens Lucky Number 7 This Week

There is no doubt that the Dickey's Barbecue franchise is in growth mode. This week, Dickey’s Barbecue will open seven new locations in different areas across the country. The new locations are in Kent, Washington; Richland, Mississippi; Vienna, Virginia; Colorado Springs, Colorado; Clinton Township, Michigan; Yonkers, New York and Dallas, Texas.

 

Dickey's Sees Sweet End to Social Media Campaign

To kick off the new year, Dickey’s Barbecue launched a social media campaign that asked fans to Tweet their favorite meat. The social campaign, #SpicyorSweet, garnered over 5,000 votes via Twitter and put fans in the running to win free barbecue for an entire year. Today, the barbecue chain announced the winner of the campaign and results of the vote.

 

Dickey's Lays Plans for Seven Stores this Year

One of the nation’s largest barbecue franchises is expanding its reach in the Omaha market. With the first area location opened earlier this month by franchisee Joe Nguyen, Dickey’s Barbecue Restaurants has plans to expand with seven additional locations slated to open later this year.

 

Doing Good Works

Building a reliable workforce is essential to success in the quick-serve business, as is connecting with the local community through socially conscious means.

At least one franchisee is killing those two birds with one stone by integrating his hiring process with his charitable work. A Wisconsin-based Dickey’s Barbecue Pit is employing interns through a nearby program that gives students with intellectual disabilities (ID) hands-on work experience.

Dickey’s Barbecue, Texas Pete Partner for New Menu Items

Dickey’s Barbecue is adding some heat to its menu thanks to a new partnership with Texas Pete Hot Sauce. In 2014, the barbecue chain will team up with the hot sauce brand for new menu items.

“We’re excited about our partnership with Texas Pete,” says Roland Dickey Jr, president and CEO of Dickey’s Barbecue Restaurants Inc. “We’ve developed exciting new menu items along with the Texas Pete culinary team that bring together the best of our slow-smoked barbecue along with their bold, fiery flavor.”

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