Dickey’s Barbecue is spicing up the new year with new menu items. The fast-casual chain known for slow-smoked Texas barbecue is bringing the heat with a Spicy Chicken Cornbread Sandwich along with a Sweet Pork Cornbread Sandwich. Both are additions to the menu for a limited time.
Dickey's Barbecue Pit
Dickey’s Barbecue is adding some heat to its menu thanks to a new partnership with Texas Pete Hot Sauce. In 2014, the barbecue chain will team up with the hot sauce brand for new menu items.
“We’re excited about our partnership with Texas Pete,” says Roland Dickey Jr, president and CEO of Dickey’s Barbecue Restaurants Inc. “We’ve developed exciting new menu items along with the Texas Pete culinary team that bring together the best of our slow-smoked barbecue along with their bold, fiery flavor.”
For Dickey’s Barbecue Restaurants Inc. the holiday season is off to a great start. One of the nation’s largest barbecue brands achieved one-day sales of over one million dollars the day before Thanksgiving. In addition, sales exceeded a 50.1 percent increase year over year for the week of Thanksgiving with over 19,000 holiday turkeys and hams sold system wide.
Dickey’s Barbecue Restaurants Inc. announced a partnership with Hope for the Brave, a North Texas organization focused on building awareness and facilitating collaborations in housing, healthcare, education, and employment for veterans re-entering the community. Dickey’s Barbecue will be giving 10 percent of all sales of local whole meats and holiday meals to Hope for the Brave during November and December.
Dickey’s Barbecue Restaurants Inc. beefed up catering sales efforts by introducing a national catering hotline. The Dickey’s Barbecue national hotline announced sales from this new channel have surged over the $5 million mark and continue to break monthly sales records, making Dickey’s one of the number one barbecue catering service in the nation.
Dickey’s Barbecue Restaurants announced Brian Maupin as the company’s first chief information officer.
The former AT&T executive was selected for the newly created role to lead Dickey’s Barbecue Restaurants to the front of the restaurant industry through technology innovations and advanced analytical techniques.
On Thursday, August 29, at 11 a.m., the new Dickey’s inLehi, Utah, will open its doors for local barbecue fans. The first 50 dine-in customers who purchase an item on that day will receive a Dickey’s gift card fully loaded with up to $50.
Dickey’s Barbecue Restaurants announced it is introducing new layered natural wood interior schemes and enhanced menuboards at all new restaurants. In addition, existing restaurants will be gradually making the shift to the clean lines and rustic wood update.
In September, Dickey’s Barbecue Restaurants across the country will be literally rolling out new dough. The new artisanal breads are modeled after Dickey’s signature rolls with a touch of Southern sweetness and fresh, simple ingredients. New bread items will include handcrafted buns, hoagies, and dinner rolls baked daily in all restaurants.
Ribs are the backbone of any barbecue restaurant and the best ribs are messy. Dickey’s Barbecue thinks that’s a great social media campaign to let customers show their saucier sides. Extra napkins may be needed, but #DickeysAllOverYourFace is a campaign to encourage customers to fully enjoy their barbecue, especially Dickey’s fall-off-the-bone ribs.