Dickey’s Barbecue is turning up the heat on this year’s Easter excitement. The fast casual barbecue restaurant chain is offering complete meals and new whole meat options just in time to hop things up for Easter.
Dickey's Barbecue Pit
Dickey’s Barbecue is rolling out its own version of March Mania. Every Monday in March, the nation’s largest barbecue franchise is offering its most popular sandwich, the Westerner, for only $5.
“Our mouthwatering Westerner is one of our most popular menu items because it is a great-tasting, hearty meal,” says Roland Dickey, Jr., president and CEO of Dickey’s Barbecue Restaurants. “We are thrilled to offer the Westerner at an exceptional value for our customers to enjoy throughout March.”
Jeff Forrester has been named vice president of purchasing and research and development for Dickey's Barbecue Restaurants, the nation's largest barbecue franchise.
"I enjoy working with manufacturers to develop products that differentiate Dickey's from other restaurant concepts, and then working internally to be sure that the value of those products is expressed to both franchisees and our guests," Forrester says. "I grew up in the Dallas area, and Dickey's has always been an iconic brand that I identify with home."
With marketing and advertising proving more challenging for quick-serve restaurants in the age of social and digital media, some brands are looking to a retail-based approach to get their name out: merchandising.
“I think merchandise is an excellent idea,” says Jonathan Raduns, food-merchandising consultant at National Restaurant Consultants in Denver.
Dickey's, a barbecue franchise known for its slow-smoke barbecue, is adding a new limited-time-only Spicy Chicken Sandwich to its menu.
"We take our time in developing new menu items to make sure they offer something unique and exciting to our customers," says Roland Dickey, Jr., president and CEO. "I can't wait for our customers to taste our new Spicy Chicken Sandwich because I know it's going to be a new favorite."
OLO, the fastest-growing digital commerce engine for restaurants, announced a $5 million dollar Series B financing from PayPal and existing investors.
The New York–based company is hiring as it aggressively scales operations for a breakout year in 2013.
OLO allows customers to order and pay from restaurant websites and mobile apps, so that they can “Skip the Line” at the restaurant of their choosing. OLO transmits the prepaid order directly to the restaurant point-of-sale (POS) system.
Down. Set. Eat. Dickey’s Barbecue is ready to tackle game day catering with Tailgate Packs and social media contests that will get everyone in the game. Kicking off Tuesday, January 22 and running through Thursday, January 31, the barbecue brand known for fast casual pit smoked barbecue is asking customers to go head-to-head on Facebook and Twitter in the “Are You Dickey’s Biggest Fan?” contest. The Facebook contest winner receives a $500 gift card to cater their big game day party.
Dickey’s franchise owners Peggy and Joe Anicka have enjoyed serving the Commerce Township, Michigan, community slow, pit-smoked barbecue.
On Friday, January 25, Dickey's will be offering $1 Pulled Pork Big Barbecue sandwiches from 11 a.m. to 1 p.m. in honor of its grand-opening celebration.
“There are so many wonderful people in this community, and we couldn't think of a better place to own a business,” says local owner Peggy Anicka. “Our kids grew up here, and we’ve spent the last 10 years volunteering in their schools and on their sports teams.”
Dickey's Barbecue is kickin' up its heels to celebrate record sales this holiday season. The rapidly expanding national barbecue chain broke systemwide sales records with more than $2 million in sales from November 19 to November 23.
This represent a 45 percent increase in year-over-year sales.
Everything is bigger in Texas and this year Dickey’s Barbecue has gone “big” on franchise sales.
The world’s largest barbecue franchise has sold 138 new franchises to date in 2012 and is on course to open 100 new stores this year, with franchise sales up 21 percent.